PROSPECTS AND OPPORTUNITIES
Buoyant outlook for sleep aids
Sleep aids is set to enjoy healthy growth over the forecast period as sleep issues remain an issue for Canadians. Population growth will naturally increase demand for sleep aids.
Innovation to focus on natural sleep aids
Innovation is expected to focus on natural sleep aids over the forecast period. Natural supplements appeal to Canadians as they are often perceived to be healthier and safer than non-natural versions.
Rising awareness of sleep issues should have positive impact on category performance
Sleep issues are a recognised health problem in Canada which players can capitalise on over the forecast period. Outside the OTC market, retailers are shining a spotlight on this growing health issue, which will heighten consumer awareness.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Canada?
- Which are the leading brands in Sleep Aids in Canada?
- How are products distributed in Sleep Aids in Canada?
- How has the regulatory and operating environment for Sleep Aids changed in Canada?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Canada - Category analysis
KEY DATA FINDINGS
Consumers reach for sleep aids as stress and anxiety takes its toll
Competitive landscape led by WN Pharmaceuticals Ltd
Pharmacy stores lose ground to retail e-commerce
Buoyant outlook for sleep aids
Innovation to focus on natural sleep aids
Rising awareness of sleep issues should have positive impact on category performance
Consumer Health in Canada - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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