PROSPECTS AND OPPORTUNITIES
Solid consumer demand for sleep aids
Following two years of strong growth, a slowdown in sales is expected due to market saturation and the increased presence of private label, which tend to compress average prices and therefore weaken value growth. Despite this, demand for sleep aids will remain supported by increasingly hectic and stressful lifestyles, especially among the younger generations, fuelling the need for quick and accessible solutions to improve sleep quality.
Technological advances in sleep monitoring raises awareness of sleep issues
The ongoing development of digital and technological solutions for monitoring sleep quality is set to have a positive impact on the sleep aids category in the near future. The adoption of wearable devices, dedicated apps such as Sleep Cycle and Sleepzy, and telemedicine systems allows consumers to continuously monitor their sleep patterns, identifying problems more accurately and personalising interventions.
Rising demand for sleep aids containing natural ingredients
The presence of natural and organic ingredients in sleep product formulations is set to become an increasingly important requirement for Italian consumers. This trend will be particularly pronounced among younger generations, who are highly sensitive to environmental sustainability and natural products, favouring sleep aids that reflect a holistic and preventive approach to personal well-being.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Italy?
- Which are the leading brands in Sleep Aids in Italy?
- How are products distributed in Sleep Aids in Italy?
- How has the regulatory and operating environment for Sleep Aids changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Italy - Category analysis
KEY DATA FINDINGS
Sleep aids confirm solid growth potential
Procter & Gamble Italia SpA enjoys a stable position in sleep aids
Pharmacies are the preferred channel for sleep aids
Solid consumer demand for sleep aids
Technological advances in sleep monitoring raises awareness of sleep issues
Rising demand for sleep aids containing natural ingredients
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!