PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Sleep aids will continue to register healthy constant value and volume growth over the forecast period, with factors such as increasing stress and anxiety leading to increasing insomnia and supporting sales of sleep aids. Players will look to differentiate to stand out from the competition, both in term of formats and ingredients, with sleep aids with a more natural positioning performing better.
Focus on more natural positioning, as well as personalisation
The main concern around sleep aids is that it may cause addition. As such, consumers will increasingly turn away from chemical-based sleep aids and seek more natural products.
Possible stricter legislation
There could possibly be tighter restrictions imposed on sleep aids over the forecast period. Pharmacists are lobbying to restrict sales to pharmacies only and in particular for offerings for children.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Portugal?
- Which are the leading brands in Sleep Aids in Portugal?
- How are products distributed in Sleep Aids in Portugal?
- How has the regulatory and operating environment for Sleep Aids changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Portugal - Category analysis
KEY DATA FINDINGS
Healthy performance in 2025
Coopers Consumer Health holds on to strong lead
Parapharmacies steal value share from pharmacies
Rosy outlook over forecast period
Focus on more natural positioning, as well as personalisation
Possible stricter legislation
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!