PROSPECTS AND OPPORTUNITIES
More consumers will tackle sleep issues triggered by lifestyle factors
Lifestyle factors will underpin value growth of sleep aids over the forecast period, as sleep issues are often caused by stress, worries and heavy device usage, which can cause disruption to the natural sleep cycle. The choice of sleep aids and formats will continue to expand, thus enticing consumer interest and supporting value sales growth.
Saturated market creates fiercely competitive landscape
Sleep aids in Switzerland face the challenge of convincing sceptical consumers who remain hesitant about product effectiveness or prefer alternative methods to enhance sleep quality. The competitive landscape is already saturated, with both domestic and international brands offering cutting-edge products ranging from low-side-effect formulations to natural and gentler solutions within constantly evolving portfolios.
Consumers are increasingly aware of importance of sleep
Amid evolving health and wellness trends, consumers are becoming increasingly aware of the importance of restful sleep and maintaining adequate sleep duration. This growing consciousness is expected to support the continued development of sleep aids.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Switzerland?
- Which are the leading brands in Sleep Aids in Switzerland?
- How are products distributed in Sleep Aids in Switzerland?
- How has the regulatory and operating environment for Sleep Aids changed in Switzerland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Switzerland - Category analysis
KEY DATA FINDINGS
Sleep aids witness robust growth as sleep-related issues rise
Sidroga AG garners top position with familiar Valverde Schlaf brand
Drugstores gain share but pharnacies still dominate in sleep aids
More consumers will tackle sleep issues triggered by lifestyle factors
Saturated market creates fiercely competitive landscape
Consumers are increasingly aware of importance of sleep
Consumer Health in Switzerland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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