PROSPECTS AND OPPORTUNITIES
Sleep aids expected to see growth, fueled by higher levels of anxiety
Sales of sleep aids are expected to maintain robust, albeit slowing, current value growth throughout the forecast period, driven by elevated levels of anxiety resulting from ongoing economic and global challenges. Given the continued uncertainty in both political and socioeconomic spheres, demand for these products, many of which are promoted as natural solutions free from adverse effects, is expected to rise.
Herbal/traditional sleep aids with a natural profile set to gain popualirty in the coming years
Herbal/traditional sleep aids will also enjoy ongoing growth over the forecast period. Many users of sleep aids prefer to use these products over pharmaceuticals, as they perceive them to be milder and less addictive, and thus easier to cease taking once they have established an improved sleep pattern.
Online sales will continue gaining ground, especially in key urban cities
While e-commerce penetration remains low in Argentina, the COVID-19 pandemic accelerated the growth of sales through this channel, as consumers were forced to stay home due to successive lockdown periods. Consequently, e-commerce is anticipated to continue developing over the forecast period, despite sales of sleep aids being dominated by health and beauty specialists, primarily pharmacies.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Argentina?
- Which are the leading brands in Sleep Aids in Argentina?
- How are products distributed in Sleep Aids in Argentina?
- How has the regulatory and operating environment for Sleep Aids changed in Argentina?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Argentina - Category analysis
KEY DATA FINDINGS
Sleep aids registers strong current value growth in 2025, albeit less than seen previously
Laboratorios Gramon Millet SA leads thanks to strong performance of Melatol portfolio, while Natufarma re-launches Serenil
Pharmacies leads distribution, though health and personal care stores gains ground
Sleep aids expected to see growth, fueled by higher levels of anxiety
Herbal/traditional sleep aids with a natural profile set to gain popualirty in the coming years
Online sales will continue gaining ground, especially in key urban cities
Consumer Health in Argentina - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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