PROSPECTS AND OPPORTUNITIES
Sleep aids faces further steady growth as consumer awareness continues to rise
Value sales of sleep aids in China are expected to continue rising steadily over the forecast period. This growth will be underpinned by increasing consumer awareness of sleep health, a shift toward science-based non-herbal formulations, and ongoing premiumisation of products with higher unit prices.
Innovation to focus on ingredients and product format
The sleep aids category is being driven by product innovation in both format and ingredients. New formats such as lozenges, oral strips and gummies offer convenience and appeal to younger consumers.
E-commerce set to see further expansion during forecast period
Driven by the combined influence of evolving online channels and brand initiatives, the penetration rate of retail e-commerce is likely to increase in sleep aids in China, mirroring the trend observed in other OTC categories. E-commerce platforms continue to actively enhance their presence in the OTC space, introducing services such as online issuance of prescriptions, online insurance for purchasing medications and even delivery platforms offering pharmaceutical services.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in China?
- Which are the leading brands in Sleep Aids in China?
- How are products distributed in Sleep Aids in China?
- How has the regulatory and operating environment for Sleep Aids changed in China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in China - Category analysis
KEY DATA FINDINGS
Sleep aids sees impressive value growth in 2025
Competitive landscape remains fragmented
E-commerce as biggest and most dynamic distribution channel for sleep aids in China
Sleep aids faces further steady growth as consumer awareness continues to rise
Innovation to focus on ingredients and product format
E-commerce set to see further expansion during forecast period
Consumer Health in China - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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