PROSPECTS AND OPPORTUNITIES
Research into women’s health provides compelling future prospects for sleep aids
Combating women’s health ailments associated with ageing has attracted momentum in recent years. As women transition through menopause, the body produces less oestrogen and progesterone, two hormones that play key roles in regulating sleep.
Shortages of botanical ingredients could push consumers to alternative solutions
Herbal/traditional sleep aids which incorporate botanical ingredients sourced from China such as valerian and chamomile are vulnerable to supply shortages in the US. Setting up a system of cultivating these ingredients domestically or in another country is difficult to replicate.
Sleep aids facing an uncertain future as consumers explore new solutions to healthy sleep
As mental health awareness and self-care trends grow, supplements which claim to offer stress relief and mood boosting effects are seeing increasing market penetration. Ingredients like ashwagandha, L-theanine, and magnesium come with claims of promoting relaxation and stress management while also having a milder effect than active ingredients found in sleep aids.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in USA?
- Which are the leading brands in Sleep Aids in USA?
- How are products distributed in Sleep Aids in USA?
- How has the regulatory and operating environment for Sleep Aids changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in the US - Category analysis
KEY DATA FINDINGS
Holistic wellness overtakes oral medications in promoting better sleep
Players experiment with new drug-free formats to encourage engagement
E-commerce wins share while OLLY and Nature Made Sleep see healthy growth
Research into women’s health provides compelling future prospects for sleep aids
Shortages of botanical ingredients could push consumers to alternative solutions
Sleep aids facing an uncertain future as consumers explore new solutions to healthy sleep
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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