PROSPECTS AND OPPORTUNITIES
Positive outlook in line with greater awareness of the need for sufficient good quality sleep
Sleep aids is predicted to see further healthy retail current value growth in Vietnam during the forecast period, as consumers look to ensure they get sufficient good quality sleep; although rates of growth are expected to see a gradual slowdown over the course of the forecast period. More consumers are likely to recognise the impact of sleep habits on overall wellness, and elevate the prioritisation of sleep health in their everyday routine.
Herbal/traditional products expected to continue to gain popularity
In the coming years, herbal/traditional products are expected to become more popular, and this is also likely to be evident in sleep aids. Vietnamese consumers increasingly favour herbal remedies over chemically-based prescription and OTC sleep aids, as they consider them to be natural, milder, safer, and less prone to dependence.
Healthier lifestyles might restrain the development of sleep aids
Over the forecast period, Vietnamese consumers are likely to be increasingly concerned about the potential long-term health effects of using sleep aids on a regular basis. As people prioritise a healthier lifestyle, there is a growing tendency to address the underlying causes of sleep problems instead of relying on temporary solutions such as OTC sleep aids.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Vietnam?
- Which are the leading brands in Sleep Aids in Vietnam?
- How are products distributed in Sleep Aids in Vietnam?
- How has the regulatory and operating environment for Sleep Aids changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Vietnam - Category analysis
KEY DATA FINDINGS
Sleep aids continues to record strong growth in 2024
Alternative solutions challenge sleep aids
High fragmentation in sleep aids
Positive outlook in line with greater awareness of the need for sufficient good quality sleep
Herbal/traditional products expected to continue to gain popularity
Healthier lifestyles might restrain the development of sleep aids
Consumer Health in Vietnam - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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