The rate of growth in retail current value sales of digestive remedies slowed slightly but remained strong in Algeria during 2025. This was driven by increased consumer awareness and rising levels of domestic production. Many local consumers suffer from gastrointestinal problems due to poor nutrition, changing dietary habits and drinking-water-quality problems.

In 2025, changing food habits and increased consumption of processed meals have led to a noticeable rise in digestive discomfort among Filipinos, boosting retail value sales amid increased demand for remedies such as antacids and indigestion tablets. Consumers are now more proactive in managing digestive health, especially in urban areas where fast-paced lifestyles often lead to irregular eating patterns. Retailers have responded by expanding shelf space for digestive products and offering more

Profit margins are expected to fall for digestive remedies in Tunisia in 2025. While current value sales increase, constant value sales fall. Unit prices remain unchanged following a decision by the Tunisian Ministry of Health to freeze prices across the pharmaceutical sector, after notable prices increases in 2024. This impacts profit margins. That being said, volume sales are expected to increase overall. Increasing stress and busier lifestyles, leading to poorer eating habits, are all contrib

Value sales of digestive remedies are rising in New Zealand in 2025, reflecting growing consumer demand for support with gastrointestinal health amid concerning dietary trends. According to surveys, the majority of adults fail meet the recommended daily vegetable and fruit intake, and among children aged 2-14 years, vegetable consumption is even lower. These figures suggest a widespread shortfall in fibre-rich, gut-friendly foods, which could be contributing to increased digestive discomfort and

Value sales of digestive remedies in Nigeria are increasing in 2025 as volume sales recover from the previous year’s decline. While unit prices continue to rise, the rate of increase is slower than in 2024, when steep inflation and currency depreciation sharply eroded consumer purchasing power. The essential role of digestive remedies in addressing common ailments has helped sustain demand, although value growth has moderated due to more stable pricing.

Value sales of digestive remedies in Kenya rose in 2025, driven by increasingly sedentary lifestyles, shifting dietary habits, and an ageing population. The category’s growth was also supported by rising demand for antacids, as the use of certain medications for other health conditions often leads to side effects such as heartburn.

Value sales of digestive remedies are increasing in Singapore in 2025, with growth driven largely by heightened consumer awareness of gut health and the impact of stress on digestive comfort. Singaporeans continue to rely on products such as antacids and laxatives to manage common symptoms, and the prevalence of lifestyle-induced stress and irregular eating patterns are reinforcing demand.

In 2025, digestive remedies in Spain continued to be impacted by consumers’ growing education about the importance of digestive health for the immune system and brain health. Amidst increasingly hectic and stressful lifestyles, which can lead to poor dietary choices and digestive problems, more and more consumers in Spain are placing a stronger emphasis on self-care. This change in focus in terms of consumer behaviour has been significantly informed by the experiences of the COVID-19 pandemic, w

In 2025, current value sales of digestive remedies saw moderate growth, fuelled by growing public awareness of digestive health and an increase in OTC self-medication. Indigestion and heartburn treatments continued to represent a significant percentage of sales, with leading brands like Gaviscon and Rennie capitalising on momentum through targeted television and digital advertising campaigns.

In 2025, the digestive remedies category continued to report strong growth, confirming its position as the most dynamic category within Italy’s consumer health industry. The ongoing expansion of digestive remedies stems from the changing needs of two large population groups. On the one hand, young adults and workers who often lead sedentary lifestyles and experience high levels of stress are increasingly suffering from digestive disorders. In addition, the growing elderly population faces age-re

Over 2025, retail current value sales of digestive remedies in South Africa are projected to continue to grow strongly, aided by rising prices, albeit at a slower rate than in previous years of the review period. Growing retail volume and value sales of digestive remedies are also being driven by the rising incidence of gastrointestinal conditions among local consumers. On the other hand, the demand for regular digestive remedies is being tempered by consumers increasingly seeking alternative na

Digestive remedies in North Macedonia is set to record another solid performance in current value growth terms in 2025. Demand in all categories remains fairly stable despite population decline, as many people are becoming more prone to minor gastrointestinal complaints due to poor dietary habits, busy lifestyles, lack of exercise and age-related physiological changes. At the same time, rising health awareness means consumers are increasingly comfortable with self-medicating for such problems. T

Retail value sales of digestive remedies are expected to rise in current terms in Indonesia in 2025. The market is seeing growth supported by multiple factors including the increasing consumption of spicy and oily foods, rising incidences of gastrointestinal discomfort linked to poor dietary habits, and heightened stress-related conditions such as gastritis and acid reflux. Indonesian consumers’ busy urban lifestyles, irregular eating schedules, and reliance on convenience foods have continued t

Digestive remedies has seen strong growth in current value terms in 2025. French consumers are under increasing stress, brought about by global political events and a somewhat gloomy economic context, as well as the impact of busy work schedules. These factors are pushing up stress levels and this alongside unhealthy eating habits is supporting a rise in cases of heartburn and indigestion. This in turn is driving demand for products such as antacids, which has been the most dynamic category with

Sales of digestive remedies have seen strong growth in current value terms in 2025. Sales have benefited from an increasing consumer focus on gut health and the rising prevalence of gastrointestinal issues, which are linked to lifestyle changes, shifts in dietary habits, and an increase in stress. Modern lifestyles often involve sedentary work and leisure routines and high-stress environments which compound poor dietary choices, leading to a cycle of digestive discomfort. As people become more k

Digestive remedies in Saudi Arabia is rising robustly in current value terms in 2025. The category continues to be driven by modern lifestyle choices, increased dining out and greater health awareness, particularly during festive periods like Ramadan when overeating is common. The Kingdom’s evolving food landscape - including stricter regulations on food safety, mandatory nutritional labelling and the growth of fine dining and food delivery apps - has heightened consumer attention on digestive h

Value sales of digestive remedies in Hong Kong are on an upward trajectory in 2025. Growth is closely tied to the rising consumer appetite for out-of-home dining, coupled with the increasing popularity of spicy cuisine throughout the city. As more residents and visitors indulge in diverse culinary experiences - ranging from Sichuan and Thai dishes to other spicy offerings - the need for effective digestive remedies becomes increasingly relevant.

In 2025, retail current value sales of digestive remedies in Uzbekistan continued to rise, maintaining their position as one of the most important OTC categories in the commercial retail pharmaceutical market, but the rate of growth barely outpaced inflation. The introduction of VAT in early 2024 also influenced price points and sales, boosting value growth, which made some consumers reduce intake or search for more affordable options.

Digestive remedies is expected to register moderate current value growth in Portugal in 2025. An ageing population, as well as other factors such as increasing stress levels and obesity, continue to support value sales. Consumers are also more aware of the importance of digestion, stemming from a greater understanding of the how the gut microbiome affects overall health. Diarrhoeal remedies are expected to register the highest value growth, with factors such as an ageing population driving growt

Value sales of digestive remedies increased in Greece in 2025, although the pace of growth was slower compared to 2024. The rise in value was primarily driven by retail price hikes across leading brands, with most categories experiencing an increase in average unit price.

Value sales of digestive remedies are increasing in Malaysia in 2025, although growth has slowed compared to the previous year. Rising living costs are prompting more consumers to trade down to generics, which are priced well below established brands. Products such as GastroRelief, Gascovid and Gastro Aid are gaining traction as affordable alternatives to Gaviscon, Maalox and Actal. Many of these generics, produced by reputable local manufacturers such as Jin Bin, are recommended by pharmacists,

Sales of digestive remedies in Uruguay are expected to grow for the second consecutive year in current value terms in 2025, following a flat performance in 2023. This positive trend is supported in part by the economic situation in Argentina, with the Argentine Peso appreciating strongly in 2024-2025, reducing cross-border purchases and boosting domestic volumes.

Digestive remedies has seen steady growth in 2025 in current value terms. This growth is being partly driven by the country’s ageing population and also by an increase in travel activity. Since the COVID-19 pandemic many Danish consumers have prioritised spending on travel and international holidays and this is supporting demand for a range of products, but especially diarrhoeal remedies and motion sickness remedies. Demand for these products has been particularly high during the peak travel per

Digestive remedies in Sweden is seeing continued positive growth in 2025. Demand is pushed by an ageing population as well as strong performance in motion sickness and diarrhoeal remedies, both benefitting from rising travel activity. Since the COVID-19 pandemic, many Swedish consumers have prioritised international holidays, and this has boosted sales in these two subcategories, particularly during the peak summer travel season.