Modern lifestyles combining stress, sedentary activity and poor diets, have led to more gastro-intestinal issues among Swiss consumers. According to the Federal Department of Home Affairs (Eidgenössisches Department des Inneren EDI) everyday diets tend to lack fresh fruit and vegetables, as well as seeds, nuts and quality plant oils. At the same time, they consist of too much salt, sweets and alcohol, as well as meat and animal fats. This not only contributes to growing levels of obesity and rel

Value sales of digestive remedies are seeing positive growth in the Dominican Republic in 2025. The demand for digestive products in the country is largely due to the poor eating habits of a large portion of the population. A high-fat diet and consumption of ultra-processed and high-calorie foods are common, for example.

Digestive remedies have exceptionally high penetration and per capita consumption in Ecuador, driven by a unique convergence of dietary customs, socioeconomic behaviours, and public health challenges. At the core is Ecuadorian cuisine, which, while rich and diverse, often leans heavily on fried foods, carbohydrate-dense meals, and spicy seasonings. Frequent indulgence in street food and informal dining settings, where hygiene practices can be inconsistent, adds another layer of vulnerability to

Estonia’s digestive remedies market continues to expand in 2025 as reflux sufferers have shifted from withdrawn H2 blockers to PPIs and antacids, making these the main engines of value growth. Also, population ageing is lifting steady demand for laxatives and digestive enzymes as older adults manage constipation and digestive insufficiency. In addition, the recovery of travel is supporting incidental purchases of diarrhoeal remedies and motion sickness products, while easy access through license

Value sales of digestive remedies are remaining positive in Georgia in 2025, however, this is also stimulated by the increase in prices of such products. Meanwhile, volume sales are supported by local diets with a high consumption of processed foods, fast foods, sugary drinks, and food with a low fibre content. Also, busy lifestyles, with on-the-go consumption of food—due to urbanisation in the country—also contribute to the growing consumption of digestive remedies. In addition, stress is a sig

Value sales of digestive remedies increased in Belgium in 2025, supported by both structural and behavioural shifts among consumers. Poor eating habits, characterised by increased consumption of junk food, rushed meals, and limited time for home cooking, are driving demand for solutions to common digestive complaints. At the same time, high stress levels and an aging population are further contributing to the prevalence of gastrointestinal discomfort, particularly symptoms like indigestion, bloa

Sales of digestive remedies have seen moderate growth in current value terms in 2025. Sales of digestive remedies continue to benefit from US consumers’ focus on gut health with wellness. While the category’s orientation has historically been toward symptoms such as diarrhoea, nausea, and heartburn, increased awareness of the linkage between healthy digestive processes and disease has reduced the stigma associated with these more traditional digestive issues. This steady consumer interest has en

Retail value sales of digestive remedies in Bulgaria increased in 2025. The category continued to perform positively despite inflationary pressures, although value growth outpaced volume due to higher prices. A rebound in tourism played a significant role, with sales peaking in the summer months when inbound visitors commonly purchased remedies for issues such as diarrhoea, indigestion and heartburn. Traditional Bulgarian cuisine, often rich and fatty, also contributed to high demand, with heart

Retail value sales of digestive remedies are set to rise in current terms in Japan in 2025. The category is seeing growth driven primarily by rising unit prices and the expansion of high-value-added products. The continued recovery of lifestyle activities - such as dining out, social drinking, and travel – have supported steady domestic demand, reinforcing the relevance of digestive health solutions in everyday life. Pharmacies remains the dominant sales channel, maintaining its role as the prim

Digestive remedies in the United Arab Emirates is projected to continue to grow healthily in retail current value terms over 2025. This performance is influenced by two opposing trends. On the one hand, a more health-conscious culture is emerging, with people eating less junk and fast food that can cause digestive issues, which may slow the demand for digestive remedies. On the other hand, the increasing use of GLP-1 drugs, which function by slowing gastric emptying and affecting gut motility, c

Retail value sales of digestive remedies in Norway are set to increase in 2025, although the pace of growth is expected to slow compared to the temporary uplift seen during the immediate post-pandemic period. Categories linked to travel, such as diarrhoeal and motion sickness remedies, which experienced a strong rebound in 2022 and 2023 following pandemic-related restrictions, are now levelling off as demand normalises. Despite this, motion sickness treatments are set to emerge as the most dynam

Value sales of digestive remedies in the Czech Republic increased in 2025, supported by both rising incidence of digestive issues and ongoing product innovation. Although inflationary pressures eased compared with the previous year, lingering shortages of certain active ingredients such as chlorotoxin caused production delays and occasional price increases. At the same time, new product entries and reformulations provided consumers with a broader range of choices. Private label players, particul

Retail current value sales of digestive remedies in Germany continued to grow in 2024, but at a slower pace than in the previous years of the review period. This was partly due to significant drop in the rate of inflation, following 2022-2023 spikes. Moreover, the rise in retail volume sales was slower than in 2023 across digestive remedies. Nonetheless, demand rose amidst an increase in travel in the post-COVID-19 pandemic period, with sales of some categories boosted by the resurgence of stres

Value sales of digestive remedies are increasing in Mexico in 2025, though showing a substantial slowdown compared to 2023 and 2024, reflecting consumer caution in the face of ongoing economic uncertainty. As households continue to manage tighter budgets, many are actively seeking ways to reduce discretionary spending, including limiting purchases of OTC digestive remedies.

Retail value sales of digestive remedies rose in Cameroon in 2025, driven by a mixture of lifestyle, environmental, and systemic health factors. High rates of gastritis, predominantly linked to the widespread prevalence of Helicobacter pylori infection, are exacerbated by one of the highest alcohol consumption rates in the world (over 10 litres per capita), a culinary culture rich in spicy and oily foods, and elevated stress levels arising from ongoing economic hardship and political uncertainty

Retail value sales of digestive remedies are set to rise in current terms in Chile in 2025. The category has experienced a notable slowdown, as consumers are increasingly shifting towards more natural alternatives or seeking direct medical advice, marking a change in self-medication habits. The only exception within the category is antacids, which remains deeply ingrained in Chilean culture and displays strong seasonality, particularly around festive periods.

Digestive remedies in China is enjoying healthy retail value sales growth in 2025. Expansion is driven by rising incidence of gastrointestinal discomfort, especially indigestion, bloating and irregularity, linked to sedentary urban lifestyles and dietary shifts - such as increased processed and spicy food consumption, for example. Self-medication behaviour continues rising, most notably in subcategories with easy access like antacids and antiflatulents. Chewable and granule formulations suited t

Value sales of digestive remedies are seeing strong growth in Colombia in 2025., driven by the increasing prevalence of digestive disorders such as irritable bowel syndrome, heartburn and bloating. This rising demand is reflected in sales volumes, which are also increasing, highlighting the importance of addressing consumer health concerns. Additionally, price fluctuations within the digestive remedies category have remained moderate, closely aligning with the overall inflation rate, thus ensuri

Retail value sales of digestive remedies are expected to increase in current terms in the UK in 2025. This growth is set to be driven by rising consumer awareness of the nuances of digestive health, and concern around diet. The market has seen a shift towards self-medication and convenience, with consumers opting for readily available remedies. Amongst the various product types, indigestion and heartburn remedies has emerged as a strong performer, largely due to its broad appeal and the growing

Digestive remedies in Canada witnessed steady value growth over 2025, continuing the positive momentum seen over the review period. Rising awareness of the importance of gut health has bolstered consumer interest in functional foods and supplements containing probiotics, prebiotics and fibre. Canada’s ageing population typically encounters more digestive health issues with sedentary urban lifestyles also leading to a higher incidence of such ailments. The growing awareness of health since the CO

Retail value sales of digestive remedies are set to rise in current terms in South Korea in 2025. Digestive enzymes continues to dominate in terms of volumes. However, the category has matured, and growth has slowed significantly. With no major shifts in consumer behaviour or product innovation, the market remains steady and somewhat dull. The same trends have persisted for years, with consumers relying on familiar products for routine digestive support.

Digestive remedies is set to continue to grow in current value terms in Bolivia in 2025. This will be largely driven by sustained price increases, a trend that began in 2024, mainly because of the rising costs associated with importing finished products and raw materials, exchange rate volatility, higher freight and logistics expenses, and global supply chain disruptions. At the same time, demand has been boosted by elevated levels of anxiety and stress linked to prolonged economic uncertainty a

Sales of digestive remedies have seen steady growth in current value terms in 2025. This growth reflects the elevated consumer awareness of gut health and digestive comfort, a trend which is reflected across consumer health through increased spending on probiotic and fibre supplements and solutions targeting gastrointestinal health. Australian consumers are increasingly aware that gut health is vital for their overall wellbeing, as it plays an important role in digestion, immune function and oth

In 2025, sales of digestive remedies increased in current value terms. Consumer spending showed tentative signs of recovery during the first half of the year, although it remained at historically low levels due to declining wages, employment and pension levels. As a consequence, sales of digestive remedies registered growth but at a slower rate than that seen in 2024.