Total volume sales of fresh food in the US rose, albeit modestly, over 2025. However, growth performances varied significantly by category, ranging from a moderate decrease in sugar and sweeteners to a moderate rise in pulses. Retail volume sales increased slowly, while foodservice volume sales received a fillip as consumers continued to gradually increase dining out occasions. Nonetheless, restaurant visits remained below the pre-Coronavirus (COVID-19) frequency as home cooking habits establish

Total volume sales of meat in the US continued to rise at a modest rate in 2025. Meat’s volume growth performance in 2025 reflected varied channel dynamics, with retail continuing to capture share from foodservice as households balanced dining preferences with budget considerations. Retail volume sales rose moderately while foodservice expanded at a slower pace and institutional volume sales were flat. The retail channel benefited from consumers seeking value through home meal preparation, altho

In 2025, total volume sales of fish and seafood in the US rose modestly, in line with 2024. Volume sales grew at the same rate across retail and foodservice, while institutional volume sales rose only marginally. Retail volume sales growth reflected continued consumer interest in fish and seafood as a protein option. Retail current value sales increased at a slightly slower pace than retail volume sales at the end of the review period, following declines in previous years. Stronger volume than v

Total volume sales of fruits in the US rose moderately in 2025. Retail dominated volume sales and led growth, while the foodservice and institutional channels expanded more slowly. Retail volume growth reflected the continued consumer preference for eating at home as households managed food budgets carefully. Foodservice volume growth slowed as restaurant visits normalised in the post-COVID-19 pandemic period. Meanwhile, institutional volume sales were constrained by budget pressures in schools

Total volume sales of pulses in the US rose moderately over 2025. Pulses saw volume sales rise across all channels in 2025, with retail posting the strongest growth and foodservice and institutional seeing slight increases. Retail outperformed foodservice and institutional channels because home cooks rediscovered dried pulses as budget-friendly staples. Long shelf life meant no pressure to use these products quickly, appealing to households planning meals in advance or buying in bulk. Growth als

Total volume sales of sugar and sweeteners in the US decreased in 2025. Demand fell across channels, with institutional showing a particularly sharp drop in volume sales. The increase in the average retail current unit price remained high, damaging demand and maintaining fast current value sales growth. Production challenges from unpredictable weather in key growing regions like Florida and Louisiana continued to affect crop yields and harvest timings throughout 2025. Hurricanes and drought cycl

In 2025, vegetables in the US experienced modest retail volume sales growth; slower than in 2024, which marked the review period’s rebound from declining demand in the off-trade channel. Current value sales outpaced volume gains across vegetables in the retail channel. This divergence reflected widespread price increases throughout 2025 as growers passed on higher production costs emanating from labour, inputs and weather-related disruptions. Meanwhile, foodservice volume sales continued to see

Total volume sales of nuts in the US dropped marginally in 2025, although there were divergences in performance among categories and channels. The overall decrease was due to the fall in retail volume sales, which occurred despite production improvements for some types, indicating a demand problem rather than supply constraints. Retail current value sales only saw a small increase, showing limited pricing power as consumers treated nuts as discretionary purchases they could skip when prices rose

Total volume sales of eggs in the US increased marginally in 2025, due to the rise in retail offsetting a downturn in foodservice volume sales. The re-emergence of avian flu in early 2025 created supply constraints across all distribution channels. The disease outbreak reduced production significantly as hen flocks were depleted through Q1 2025, with additional cases continuing through spring. Supply remained tight despite ongoing flock replacement efforts. Retail prices jumped sharply in respon

In 2025, total volume sales of starchy roots in the US showed continued modest growth. Retail and foodservice volume sales posted slight increases, while institutional volume sales were flat. Slow growth reflected a maturing category where expansion opportunities became increasingly limited as most households already purchased starchy roots regularly. Improvements to retail volume sales came as consumers continued seeking affordable, versatile staples for home cooking amid persistent economic pr

Flat growth in off-trade RTD volume sales is projected for soft drinks in the US over 2025, although there remain opportunities in the industry as consumer behaviour shifts. Even as headline inflation cooled and the industry pulled back from the steep price hikes of late 2023, consumers continued to buy cautiously, hindering retail volume sales momentum. Meanwhile, a lack of deflation coupled with wellness-aligned premiumisation informed a positive performance in retail value sales growth. This

Off-trade volume sales of bottled water in the US sales are projected to fall slightly in 2025. However, a channel shift to more away-from-home occasions is lifting on-trade volume sales and pushing total volume sales into positive, if marginal, growth. The consumer demand for self-optimisation has fomented wider hydration trends, but packaged bottled water remains the simplest path to hydration. Functional bottled water is a clear beneficiary of a desire for premiumisation, affording sugar redu

Retail volume sales of carbonates in the US are projected to continue to grow modestly over 2025. However, after price-induced consumer hesitance stalled volume sales growth for carbonates, green shoots of recovery have emerged in the category. The increased presence of smaller pack sizes and approachable single-serve options in the vein of “justifiable treats” drove organic interest in the category. Like many broad categories in packaged food and beverages, there has been an increasing bifurcat

Off-trade volume sales of RTD coffee in the US are projected to decrease further over 2025. Even as the cold coffee format proves to be a long-staying trend, unconcerned with seasonality, the first wave of coffee players extending into the RTD space are struggling with sugar reduction trends, input costs and fluidity in flavour exploration outside of coffee into energy drinks and powder concentrates. While players like Starbucks and Monster Beverage try to find a footing with reduced sugar formu

Off-trade volume sales of RTD tea in the US are projected to continue to fall over 2025. RTD tea’s performance in the US remains a mixed bag, with a strong downturn in demand for regular still RTD tea, the dominant category, pulling down RTD as a whole. Regular still RTD tea struggled against sugar reduction trends. Wellness and affordability are two of the largest drivers in consumer beverage choice in the US. While some brands meet these needs, this has not been enough to leave RTD tea’s perfo

Over 2025, off-trade RTD volume sales of concentrates in the US are projected to grow strongly, and in line with 2024. Concentrates are perceived as cost-effective alternatives to other soft drinks, facilitating a notable migration of consumers away from juice, sports drinks and other RTD categories. In particular, powder concentrates stand out for their economic advantages, delivering superior value in terms of cost per litre. Even as consumers explore more premium offerings, the price per litr

Retail volume sales of juice in the US are projected to decrease over 2025. Juice in the US remains beleaguered by public health concerns over sugar consumption and the relationship between fructose and obesity as well as diabetes. Legislation and production issues also exert strong pressure on manufacturers and retailers and discourage a declining consumer base. Reduced sugar versions are less enticing for many juice consumers, more and more of whom are shifting to perceived healthier, includin

Off-trade volume sales of sports drinks in the US remained on a downward trajectory in 2025. The progenitor of fitness-aligned soft drinks in the US, sports drinks have become a victim of deeper consumer education and expansion around hydration. Powder concentrates, functional bottled water and even energy drinks, normally associated with the dehydrating nature of caffeine, are all capitalising on consumers seeking self-optimised need states. This has even been seen in the continued re-compositi

Energy drinks in the US is surging, with fast off-trade volume and current value sales growth projected over 2025. The category has benefited from distinctly new demographics, with younger consumers favouring energy drinks for their caffeine intake over carbonates, RTD coffee or tea. Retail volume sales accelerated again in 2025 after a positive but moderate 2024 in terms of growth. Key players attributed underperformance to stifled convenience store traffic and tightened consumer spending. In 2

Sales of breakfast cereals have declined in value and volume terms in 2025 with demand being impacted both by financial pressures and growing health concerns. Muesli and granola has been the outlier reporting significant growth in 2025 thanks to its healthier image and investment in new product development. The big news in breakfast cereals in 2025 was Ferrero’s USD3.1 billion acquisition of WK Kellogg.

Sauces, dips and condiments was the fastest growing category in US cooking ingredients and meals over 2025. Demand was underpinned by the stronger emphasis on home cooking and the pursuit of more affordable lines. Private label has proved more attractive, alongside smaller brands offering significantly lower prices to major brands.

Sales of baked goods remain stable in current value terms in 2025, but economic pressures and price increases constrain volume growth. Due to budgetary constraints more consumers are shifting towards more affordable baked goods and smaller pack sizes, while also cutting out indulgent treats such as cakes, with this latter trend also linked to rising health concerns.

Rice, pasta and noodles sees strong growth in value and volume terms in 2025 with sales benefiting from the affordability and flexibility of these products. Instant noodles has been the standout category, fuelled by influx of new brands and flavours and an expanding audience of Asian consumers.

Processed fruit and vegetables sees steady growth in value and volume terms in 2025, with slower price growth helping to kickstart a recovery in demand. Health and convenience are key sales drivers, with processed fruit and vegetables having a longer shelf life than fresh produce, with these products being used to prepare a wide range of dishes and beverages.