PROSPECTS AND OPPORTUNITIES
Footwear poised for healthy growth despite potential challenges
With the better economic performance in 2024, footwear in the US has also been seeing renewed demand, and this trend is expected to continue, with healthy growth projections in both retail volume and current value terms throughout the forecast period. While men’s footwear is set to outperform women’s footwear in the early forecast period in retail current value terms, due to male consumers’ resilience in uncertain economic times, and their focus on functional, essential purchases, towards the end of the forecast period the growth rates in women’s footwear are expected to surpass those in men’s footwear, as female consumers will increasingly favour fashionable and trendy products.
Innovation will be crucial for success in the evolving footwear category in the US
As the US footwear category evolves and becomes increasingly competitive due to the emergence of new brands, it will be crucial for companies – particularly in sports footwear – to emphasise innovation alongside stylish designs. Recent advances in material science, 3D printing, and AI-powered design have significantly transformed the performance footwear landscape.
Balancing e-commerce and in-store experiences through AI innovations
Following the surge in sales of footwear via retail e-commerce in 2020, the share of this distribution channel experienced a slight decline and stabilised at around 34%. As the economy is seeing recovery in 2024, consumers increasingly value experiences and services, which is set to lead to a further slight decrease in the share of retail e-commerce, as shoppers return to bricks-and-mortar stores for the tactile experiences and fitting that online shopping cannot provide.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in USA?
- Where is future growth expected to be most dynamic?
Footwear in the US - Category analysis
KEY DATA FINDINGS
Footwear sees demand rebound along with economic upswing
Retro styles and versatility: Key factors for brand resilience
Men’s, sports, and mid-priced footwear outpace the overall growth of footwear
Footwear poised for healthy growth despite potential challenges
Innovation will be crucial for success in the evolving footwear category in the US
Balancing e-commerce and in-store experiences through AI innovations
Apparel and Footwear in the US - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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