COMPETITIVE LANDSCAPE
Leading brands maintain strength by adapting to consumer preferences
Footwear was more concentrated than apparel in 2025, with the top three brands – Nike, adidas, and Skechers – collectively accounting for a 24% retail value share. Nike held the largest share, at 16%, followed by adidas at 6%, and Skechers at 5%.
Emerging brands disrupt the competitive landscape in footwear, challenging incumbents
Despite the continued strength of the leaders, footwear in the US is witnessing a notable shift in competitive dynamics as the traditional dominance of established leaders like Nike faces pressure from agile, emerging brands. While the category remains more concentrated than the broader apparel market, players such as On Running and Salomon are successfully capturing share by offering versatile products that bridge the gap between technical performance and everyday lifestyle appeal.
Skechers acquisition by 3G capital reshapes the competitive landscape
In May 2025, Skechers agreed to be acquired by 3G Capital in a USD9.4 billion deal, one of the largest in footwear.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in USA?
- Where is future growth expected to be most dynamic?
Footwear in the US - Category analysis
KEY DATA FINDINGS
Tariff uncertainties and supply chain issues contribute to decline, but the forecast is brighter
Tariffs and supply chain uncertainty impact growth
Women's footwear dominates, but men's footwear shows more resilience
Zellerfeld drives innovation with 3D-printed customisation
Footwear poised for recovery, driven by athleisure trend and rising disposable incomes
Athleisure trend will be crucial, while more players will focus on sustainability and inclusivity
Technological innovation will be important in a competitive landscape
Leading brands maintain strength by adapting to consumer preferences
Emerging brands disrupt the competitive landscape in footwear, challenging incumbents
Skechers acquisition by 3G capital reshapes the competitive landscape
Offline retail maintains its lead, with sports goods stores performing well
Retail e-commerce maintains a significant presence despite a slight share decline
Apparel and Footwear in the US - Industry Overview
Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
Growth continues, although this is minimal due to economic and tariff challenges
Resale and rental trend reshapes consumer behaviour
Tariff volatility prompts response from manufacturers
AI set to drive innovation and higher growth in apparel and footwear in the US
Resale and rental trend expected to reshape US consumer behaviour
Sustainability and social media will impact future growth
Top brands maintain their lead due to brand recognition, adaptation, and distribution
Market polarisation sees luxury resilience alongside the quest for value
Mergers and acquisitions reshape the competitive landscape
Offline retail remains dominant, with consumers valuing tactile experiences
E-commerce maintains a significant presence with AI-driven growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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