PROSPECTS AND OPPORTUNITIES
More brands are expected to enter the footwear market
The Thai market is expected to see an increasing demand for footwear over the forecast period, driven by a growing interest in health and fitness among the local population. This trend will be supported by the rising popularity of athleisure and the youth-driven culture surrounding sports and streetwear fashion.
Innovative technologies and sustainability set to shape future product offerings
Moving forward, new product development is expected to shift the footwear market towards more casual options, with a focus comfort and functionality. Gambol, a leading local brand known for its sandals, is highlighting its G-Bold Technology, which offers features such as softness, durability, lightness, and comfort, and G-Reflex Technology, which provides water-resistance, reduces water retention, and ease of cleaning.
Brands to push pay-it-forward activities through CSR programmes
Footwear brands in Thailand are increasingly using Corporate Social Responsibility (CSR) initiatives to support local communities, promote sustainability, and enhance their brand image. Skechers, for example, has donated 1,500 sets of sportswear to the Tiang Chirathivat Foundation to support table tennis athletes participating in Central Group projects.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Thailand?
- Where is future growth expected to be most dynamic?
Footwear in Thailand - Category analysis
KEY DATA FINDINGS
Emphasis on new product development supports growth in footwear
Sustainability drives innovation, as local brands embrace eco-friendly solutions
Emerging demand for localised footwear options
More brands are expected to enter the footwear market
Innovative technologies and sustainability set to shape future product offerings
Brands to push pay-it-forward activities through CSR programmes
Apparel and Footwear in Thailand - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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