PROSPECTS AND OPPORTUNITIES
Fusion of sports and fashion expected to continue
The growing trend of blending sportswear and fashion is set to continue influencing footwear purchases in Colombia. Consumers are increasingly choosing running shoes and sports sneakers for casual wear, blurring the lines between functionality and style.
Digital engagement strategy to remain a key area of focus
The digital transformation of the footwear industry is accelerating in Colombia, particularly as brands adjust to the changing habits of younger, tech-savvy consumers. With increased screen time and a growing preference for online shopping among Millennials and Gen Z, footwear brands are heavily investing in digital channels.
Footwear consumers value brands that act sustainably
Sustainability continues to be a driving factor in consumer purchasing decisions, especially in footwear. Colombian consumers are becoming increasingly conscious of environmental issues, with many seeking out products made from eco-friendly materials such as recycled plastics, organic cotton, and vegan leather.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Colombia?
- Where is future growth expected to be most dynamic?
Footwear in Colombia - Category analysis
KEY DATA FINDINGS
Navigating economic challenges in footwear
Women’s footwear is the best category performer
Collaborations and capsule collections play a key role in driving demand
Fusion of sports and fashion expected to continue
Digital engagement strategy to remain a key area of focus
Footwear consumers value brands that act sustainably
Apparel and Footwear in Colombia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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