COMPETITIVE LANDSCAPE
Landmark Group and Apparel Group maintain their lead
Landmark Group and Apparel Group led footwear in the United Arab Emirates in 2025 with value shares of 14% and 8%, respectively. The share of these leading companies remained relatively stable over the review period, with Landmark Group's share increasing from 12% in 2020 to 14% in 2025, while Apparel Group's share rose from 7% to 8% during the same period.
Stable competitive landscape with opportunities for innovation
There were no significant changes in company shares or brand shares held by the leading companies in 2025. The competitive landscape remained stable, with no notable mergers or acquisitions in 2025 or anticipated in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in United Arab Emirates?
- Where is future growth expected to be most dynamic?
Footwear in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Tariffs and tech drive footwear sales growth
A positive year for footwear sales with women’s footwear leading the way
New and exclusive collections attract locals and tourists
Technology and luxury set to drive future sales growth
Children's footwear to lead value growth
Limited editions and athleisure to shape market demand
Landmark Group and Apparel Group maintain their lead
Stable competitive landscape with opportunities for innovation
Offline retail dominates footwear sales with strong e-commerce growth
Retail e-commerce gains traction as consumer search for convenience
Omnichannel strategies becomes increasingly important for retailers
Adidas and New Balance drive innovation with tech and collaborations
Birkenstock introduces Ramadan-inspired collection
Apparel and Footwear in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
Luxury brands drive growth with premium offerings
Apparel continues to see strong demand
Challengers unseat incumbents with localised strategies
Wealthy newcomers and tourists drive luxury spending
Apparel will remain the largest category with steady growth predicted
Digital channels and sustainability set to shape the future of the market
On brand gains significant share with triple-digit growth
New entrants challenge incumbents with localised strategies
Offline retail dominates sales due to a preference for trying before buying
Retail e-commerce gains traction as consumers demand convenience
Digital channels and sustainability shape the future of retail
AI models driving innovation in luxury fashion
Louis Vuitton launches Dubai pop-up in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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