COMPETITIVE LANDSCAPE
Deichmann and local brands drive competitive landscape
In 2025, the top players in Romania footwear were adidas Romania SRL with a 6% value share, Deichmann Comercializare Incaltaminte SRL with a 6% share, and FF Group Romania SRL with a 5% share. Little changed in the leading brand’s value shares in 2025.
Supply chain optimisation supports logistical efficiency
Notable developments in supply chain optimisation were observed in 2025, with most players focused on optimising their supply chains and diversifying sourcing. Deichmann leased a 20,000 sqm warehouse space in ELI Parks’ Bucharest Logistics Park to serve as a regional distribution centre in Central and Eastern Europe, and to optimise logistics both in Romania and its neighbours.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Romania?
- Where is future growth expected to be most dynamic?
Footwear in Romania - Category analysis
KEY DATA FINDINGS
Quality focus and competition transform Romanian footwear market
Market polarisation and challenger brands reshape Romanian footwear
Influencers and digital marketing boost brand shares
Ana Urbana exemplifies challengers vs incumbents trend with slow fashion approach
Niche players, women’s footwear and increasing disposable income to drive growth
Sustainability and e-commerce to shape future
Deichmann and local brands drive competitive landscape
Supply chain optimisation supports logistical efficiency
Offline retail remains dominant channel among Romanian consumers
Consumer adoption of e-commerce grows
Apparel and Footwear in Romania - Industry Overview
Romanian apparel and footwear market grows through polarisation and sustainability
Low-cost retailers and premium brands improve value sales amid market polarisation
Sustainability drives demand for eco-friendly products and upcycling
AI and tech innovation boosts sales through personalised experiences
Romanians embrace sustainable and eco-friendly products as key trends
AI and technological innovation drives sales through personalised experiences
Polarisation set to remain a key trend with ultra-fast fashion and premium brands
Pepco, H&M, and LPP lead with extensive store networks
Offline retail continues to dominate sales with chained specialists, while e-commerce grows
Omnichannel strategies key to success
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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