PROSPECTS AND OPPORTUNITIES
Premium footwear expected to gain appeal
As disposable incomes gradually increase in Romania, the preference for higher quality footwear is expected to rise as well. Romanians will place more importance on their footwear, and they will embrace higher quality products with longer life spans.
Eco-consciousness to fuel footwear choices
Sustainability is another trend that is expected to intensify in Romanian footwear during the forecast period. Consumers will be increasingly preoccupied with the impact of the goods they purchase, and they will be more inclined to buy footwear that has a minimal environmental impact or is made from recycled materials.
Online sales to develop at a pace
The convenience of e-commerce and digital shopping experiences is becoming increasingly important in footwear. With more consumers shopping online, brands and retailers are investing in features like virtual try-ons, personalised recommendations, and easy return policies to boost confidence in online purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Romania?
- Where is future growth expected to be most dynamic?
Footwear in Romania - Category analysis
KEY DATA FINDINGS
Children’s footwear is given high priority in budgets
Footwear combining style and functionality entices women
Deichmann leads in fragmented footwear landscape
Premium footwear expected to gain appeal
Eco-consciousness to fuel footwear choices
Online sales to develop at a pace
Apparel and Footwear in Romania - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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