Retail value sales of airlines are set to increase slightly in current terms in the US in 2025. Expectations for 2025 were good in the airline industry on the backs of continued return of inbound international travel, strong demand for outbound international amongst high income consumers and an overall improving economic outlook. However, as inflation has remained persistent and President Donald Trump’s tariff and immigration policies have complicated international travel, the year did not get o

Airline retail value sales in Egypt rose in 2025, fuelled by solid growth in inbound tourist flows, particularly to coastal destinations such as Hurghada, Sharm El Sheikh, and Marsa Alam. Newly launched charter connections from Central and Eastern Europe – including Poland, Kazakhstan, Serbia, and Slovakia – made a notable contribution. Regional air travel within MENA also strengthened, with high volumes recorded on routes between Cairo and Gulf cities such as Riyadh, Jeddah, and Kuwait City.

Retail value sales of airlines rose in 2025, supported by strong demand across both domestic and international routes. Growth was driven by the Moroccan government’s ongoing efforts to enhance air connectivity and capacity as part of its broader tourism strategy. These initiatives are designed not only to attract more international visitors but also to stimulate domestic travel and ensure the country is well-prepared for major upcoming events such as the Africa Cup of Nations in 2025/2026 and th

In 2025, retail value sales of airlines in Italy experienced a 9% increase, reaching EUR15.3 billion. This growth was primarily driven by a heightened willingness to travel, both within Italy and internationally, as well as an influx of tourists visiting the country. The surge in travel demand was accompanied by a rise in ticket unit prices, enabling airlines to leverage the increased demand and enhance their revenue streams. These trends played a crucial role in driving sales, as they not only

In 2025, Turkey’s airlines market has continued to grow, driven by increased travel demand, expanded capacity, and substantial infrastructure investments. The market has experienced record passenger numbers, improved route connectivity, and a strategic push by both full service and low cost carriers to tap into regional and global markets.

Retail value sales of airlines in Portugal rose in 2025, reflecting the continued resilience and dynamism of the sector. The performance was underpinned by robust demand for international travel, which remains the main driver of value growth, alongside rising passenger numbers on domestic routes. The Azores and Madeira have grown in prominence as leisure destinations, strengthening demand for domestic services and contributing to the diversification of traffic flows across the market. All major

Retail value sales of airlines are set to rise strongly in current terms in Vietnam in 2025, supported by robust passenger demand, infrastructure enhancements, and strategic international expansion. Noticeably, Terminal 3 (T3) at Tan Son Nhat International Airport in Ho Chi Minh City has been completed and officially opened on 19 April 2025, two months ahead of schedule. The new terminal is now fully operational, significantly enhancing the airport's capacity and efficiency.

With travel flows having now largely stabilised following the impressive post-pandemic recovery over the latter years of the review period, growth in airlines current value sales in Sweden in 2025 is expected to be considerably slower than in 2024. Passenger numbers meanwhile look set to decline marginally, mainly due to falling demand on domestic routes. The downturn also is also partly explained by more cautious attitudes to spending among consumers resulting from still-elevated cost-of-living

In 2025, retail value sales of airlines in Spain rose by 4% in current terms, amounting to EUR13.2 billion. Airlines demonstrated robustness, with all carriers reporting positive results, despite ongoing price increases driven by high inflation and European regulations on sustainable fuel, which did not dampen demand.

Airlines and air travel in the UK continue to expand in 2025, although volume growth is slower than value growth, reflecting signs of demand softening. This is partly due to consumer spending pressures and also because the surge in revenge travel following the COVID-19 pandemic has subsided. Given Britain’s geography, air remains the only viable mode of transport for outbound travellers seeking to reach most destinations within a reasonable timeframe. As a result, demand for flights is closely t

Retail value sales for airlines in Argentina increased in 2025, reflecting a positive trend in passenger numbers. Growth in international travel outpaced that of domestic flights during the year. This disparity is largely due to the low value of the US dollar, making it more economical for Argentine citizens to travel abroad rather than within the country. Consequently, demand for international destinations has risen more sharply.

There has been an increase in airlines operating in Colombia which is linked to a higher flow of tourists entering and leaving the country, with passenger numbers growing. Colombia has continued to improve its domestic and international connections and more airlines have begun to offer flights and new routes. While passenger numbers have risen in 2025, airlines have also seen strong growth in current value terms. This is linked to a rise in the average ticket price, with ticket prices expected t

The number of people traveling by air in Ecuador is projected to rise significantly in 2025, driven primarily by the stabilisation of the country's electricity supply and broader energy infrastructure improvements, which have boosted local confidence and encouraged domestic travel. Growth will also be positively impacted by an increase in outbound tourism, supported by government initiatives, notably the reduction of the Eco Delta and Ecuador Potencia Turística taxes.

Retail value sales of airlines are set to rise in current terms in Chile in 2025. Airlines have continued the path to recovery over 2024 and 2025, with sales growing on the back of the growth of full service carriers sales and increased passenger numbers. Companies present in the market have striven to balance the offering of new routes while strengthening and increasing the number of daily flights for their main routes. With Chilean consumers more eager to travel internationally, and with regio

While in the first part of 2025, current value sales for airlines in Switzerland are expected to register healthy value growth, sales in the latter part are expected to be negatively impacted by tariffs imposed by the US. In August 2025, the US President Trump had hit Switzerland’s exports with particularly high tariffs of 39%, with this much high than the EU rate of 15%. These will result in rising operating costs, from aircraft parts to fuel, which would likely be passed on to consumers throu

Retail value sales of airlines in Greece rose in 2025. Although growth moderated versus 2024, airlines posted solid revenue gains. Performance was supported by a rise in passenger numbers and by higher average fares, as ticket prices remained elevated. International routes – particularly long-haul – outperformed domestic services and contributed disproportionately to revenue. Ancillary income continued to expand, with more passengers paying for seat selection, baggage and in-flight add-ons.

Retail value sales of airlines in Peru rose strongly in 2025, extending the robust momentum of the past two years. Growth was evident both in passenger numbers and even more so in value. This performance was underpinned by rising inbound tourism and greater willingness among Peruvians to travel domestically and abroad, with air transport increasingly preferred. Wider access to low-cost airlines, alongside affordable fares from full-service carriers, made air travel more attainable for a broader

Retail value sales of airlines in the Netherlands rose in 2025, although profitability remained under significant strain. Surging fuel and staffing costs continued to weigh on margins, while new environmental levies and steep airport fee increases at Amsterdam Schiphol exacerbated financial pressures. In response, airlines accelerated cost-control measures, with KLM adopting low-cost strategies on short-haul routes, including the removal of complimentary in-flight catering. Fleet renewal program

While 2024 showed strong recovery in Norway’s airlines, 2025 is expected to register lower growth in both passenger numbers and value sales. This is being driven by rising operational costs, economic uncertainty, a weaker krone, and shifting consumer behaviour toward shorter or more affordable trips. Also, sustainability is moving higher up the agenda. For instance, airlines are investing in green transitions by purchasing Sustainable Aviation Fuel (SAF), which is made from waste materials like

Retail value sales of airlines rose in 2025 in Canada, supported in part by strategic route diversification and capacity increases, as airlines responded to shifting travel patterns. Amid ongoing political tensions between Canada and the United States, fewer Canadians are opting to travel south of the border. To counterbalance this decline, major Canadian carriers have focused on expanding international and domestic offerings.

Retail value sales of airlines are rising in Japan in 2025, though the category faces a complex landscape shaped by both persistent challenges and emerging opportunities. While airlines continues its recovery from the pandemic-era downturn, challenges remain. One of the most pressing issues is the sharp rise in operational costs, largely driven by the continuation of weakened yen. Since many airline expenses such as fuel, aircraft leasing and maintenance are denominated in foreign currencies, th

In 2025, the South Korean airlines market is undergoing structural transition, shaped by global supply chain instability and heightened input costs triggered by Trump-era tariffs. Rising prices of aviation fuel, aircraft parts, and labour have forced airlines to adjust fares and restructure their operations. As a result, consumer travel behaviour has become polarised. Price-sensitive consumers—particularly younger travellers and families—have shifted toward short-haul regional routes, where low

Due to Finland’s geographical location, flying is often difficult to avoid when travelling abroad, especially to destinations beyond nearby countries like Estonia and Sweden. Alternatives such as buses, trains, or ferries involve long travel times, making them less practical for most international trips. This creates a natural reliance on air travel and gives airlines a stronger position in the Finnish market compared to many other European countries. There is still growth potential in airlines

The Belgian airline industry expanded in 2025, supported by rising passenger numbers and higher ticket prices. Brussels Airport and Brussels South Charleroi Airport continued to attract more travellers, highlighting Belgians’ sustained enthusiasm for air travel despite ongoing economic pressures. By contrast, regional airports faced greater challenges. Liège shifted its focus increasingly toward cargo freight, while Ostend and Antwerp experienced reduced airline activity following route cuts by