Tissue and hygiene in Canada maintained low value growth in 2025, as consumers selectively invested in products that enhance everyday wellbeing, despite persistent inflationary pressures and rising living costs. The environment remains attractive for brands able to innovate and differentiate, as premiumisation and sustainability both underpin ongoing expansion—reflected in current value sales and continued growth in demand fuelled by a rising population of 41.6 million. Competitive intensity is

In 2025, wipes experienced modest recovering value growth against a backdrop of economic headwinds, with Canadian households facing persistent cost-of-living pressures. The current value of wipes reached CAD749 million in 2025, registering a year-on-year increase of 2%. This compares with the decline in the previous year and reflects a cautious rebound, with sales increasing by 4 percentage points. This performance was shaped by consumers prioritising essential spending and becoming highly pric

In 2025, away-from-home tissue and hygiene in Canada recorded moderate value growth, with msp rising by 5% to CAD1.2 billion. This result outpaced the previous year’s growth rate of 4%, demonstrating a strengthening of demand despite persistent economic pressures and inflationary headwinds. The upturn in performance was shaped primarily by a surge in domestic travel, triggered by new US tariffs and increased international airfare costs. Canadian consumers, faced with higher travel expenses and e

Nappies/diapers/pants in Canada saw retail volume fall to 1,473 million units in 2025, a decline of 4%, while retail value also declined by 3% to CAD825 million. This downward trend in both volume and value is more pronounced in Canada than the regional pattern, reflecting the ongoing challenge of Canada’s low birth rate, which restricts underlying demand despite continued population growth with high immigration levels— total population reached 41.6 million in 2025, with the 0-14 cohort at 6.3 m

Menstrual care in Canada recorded a low single digit decline in both value and volume in 2025, contrasting with more positive trends seen in some global and regional industries. Retail value sales fell by 1% to CAD500 million, while retail volume declined by 2% to 2081 million units. The decline was most pronounced in core areas such as disposable period pants, tampons and pantyliners, which all fell by 2% in value. These contractions reflect a market still adjusting to shifts in consumer behavi

In 2025, retail tissue in Canada delivered a value increase of 3% to reach CAD3 billion, down from 4% in 2024. While premiumisation was a significant trend in 2025, the rising costs of living also triggered a pronounced value-seeking response, especially among less affluent shoppers facing higher grocery and housing expenses. While affluent consumers continue to trade up to premium offerings, price-sensitive shoppers have adopted strategies such as purchasing during promotions, leveraging loyalt

Retail adult incontinence in Canada delivered strong growth in both value and volume in 2025, outpacing many other fast-moving consumer goods, despite a challenging economic backdrop. The total retail volume reached 782 million units and an increase of 8% in 2025, while retail sales value rose to CAD601 million, up by 7% in current terms. This robust performance stands out given the moderating effect of increased cost-of-living pressures, particularly higher prices for groceries and housing, whi

In 2025, dishwashing in Canada saw low value growth of 0.4?% to reach CAD472 million, and volume growth of 2%. This growth was driven by the essential nature of dishwashing detergent as a household staple. The increase in consumer spending was supported by slowing inflation and lower interest rates, which moderated the economic pressure consumers experienced in 2024. The population surge due to high immigration rates over 2021–2023 also contributed to growth, as the size of the potential consume

In 2025, toilet care in Canada experienced low single-digit value growth and volume decline, reaching a current value of CAD100 million and a volume of 9,339 tonnes. Value growth was supported by an increase in consumer spending due to slowing inflation and lower interest rates that moderated the economic pressure endured in 2024. The median disposable income per household in Canada was CAD94,733 in 2025, up 5% from 2024, indicating a relatively affluent consumer base.

In 2025, bleach in Canada experienced low single-digit value growth and volume declines. Retail volume fell to 56 million litres in a fall of 2%, while retail current value reached CAD101 million, increasing by 1%. Category performance was driven by consumers seeking value amid economic uncertainty, and a strong buy Canadian movement, benefiting private label. Consumers remain cautious with their spending, prioritising essential categories like laundry care, surface care, and dishwashing over bl

In 2025, surface care in Canada experienced low single-digit value growth and marginal volume growth. Value sales increased by 2% to reach CAD966 million, while volume sales increased by 0.3% to reach 90 thousand tonnes. Slowing inflation and lower interest rates moderated the economic pressure of 2024, encouraging increased consumer spending in 2025. Surface care is considered a household staple, contributing to its resilience in the market.

In 2025, polishes in Canada experienced a decline in both value and volume terms, driven primarily by a significant decrease in shoe polish sales as consumers gravitated towards athletic footwear. Overall value sales fell by 9% to CAD83 million in 2025, while volume sales declined by 5% to 2 million litres. Despite this, the category was supported by an increase in consumer spending amid slowing inflation and lower interest rates, which moderated the economic pressure felt in 2024.

Home care in Canada demonstrated resilience in 2025, with low single-digit value growth driven by slowing inflation and lower interest rates, which boosted consumer spending. Median disposable income per household reached CAD95 thousand, and the urban population grew to 42 million, further supporting sales growth. The market is attractive due to increasing demand for sustainable and convenient products, with retail sales forecast to grow at a CAGR of 2% to CAD4.5 billion by 2030. To succeed, bra

In 2025, laundry care in Canada saw low current value growth of 1.2% and volume growth of only 0.6%, as slowing inflation and lower interest rates moderated the economic pressure of 2024 and consumer spending increased. The median disposable income per household in Canada was CAD95 thousand in current terms in 2025 - a 5% increase from 2024, indicating a steady income level that supported consumer spending on household staples like laundry care.

In 2025, air care in Canada experienced a slight decline in current value terms and volume growth of only 1%. Slowing inflation and lower interest rates moderated the economic pressure that consumers endured in 2024, encouraging increased spending. The median disposable income per household in Canada was CAD95 thousand in 2025, indicating a relatively affluent consumer base that can afford air care products. The surge in population, driven by high immigration rates over 2021–2023 also provided s

In 2025, home insecticides in Canada experienced low single-digit value growth and low growth in volume sales. Retail current value sales reached CAD25 million in a 2% increase from 2024, while volume sales also rose by 2% to reach 373 tonnes. This performance was supported by an increase in consumer spending due to slowing inflation and lower interest rates, which moderated the economic pressure endured in 2024. The median disposable income per household in Canada was CAD95 thousand in 2025, in

Foodservice sales through cafés/bars in Canada grew at a slower pace in current value terms in 2025, as consumers became more selective with their spending. Operators focused on premium experiences, expanded menus, and evening service to attract repeat visits. Specialist coffee and tea shops led growth, appealing to younger consumers with ethical sourcing and alternative brewing methods. Looking ahead, hybrid delivery, AI-driven ordering, and sustainability-focused offerings such as reusable cup

Foodservice sales through full-service restaurants in Canada rose in current value terms in 2025, driven by higher menu prices and increased customer traffic. Independents maintained a larger overall market share, while chained operators, particularly Latin American and North American brands, posted the fastest growth through franchise expansion, loyalty programmes, and menu variety. Moving forward, the 2026 FIFA World Cup is expected to temporarily boost demand, with rising labour shortages, su

Canada’s consumer foodservice industry showed a cautiously positive performance in 2025. While value sales were supported by population growth and strong domestic tourism, consumers nevertheless remained highly price conscious as elevated living costs continued to pressure household budgets. Operators are turning to technology to address labour shortages and rising costs, with automation, self-service kiosks, AI ordering and mobile loyalty tools gaining traction. Takeaway, delivery, and grab-and

Foodservice sales through street stalls/kiosks in Canada grew in current value terms in 2025, driven by convenience, busy lifestyles, and demand for affordable, functional offerings. Operators are expanding menus with protein bowls, shakes, and global flavours, while chained kiosks scaled rapidly through standardised units and prime locations in malls, airports, and transit hubs. Iconic brands like BeaverTails combine cultural appeal with operational simplicity. Independents remain the most nume

In 2025, Canadian consumer foodservice saw strong gains in travel-related venues, powered by rising domestic and inbound tourism—especially from Asia. Standalone outlets posted moderate growth largely due to higher prices and improved economic conditions, while airports upgraded their dining experiences with premium, lounge-style offerings to meet evolving traveller expectations. Domestic travel became increasingly popular, with Canadians opting for longer and higher-spending trips that benefitt

Foodservice sales through self-service cafeterias in Canada grew at a moderate pace in current value terms in 2025, driven by efficiency-focused menus, streamlined layouts, and automation. Chained operators, led by Ikea, captured the fastest growth through pre-portioned meals, grab-and-go stations, and high-volume, low-cost offerings. Current trends include expanding snack-sized options to meet busy lifestyles and adding plant-based and allergen-friendly items. Looking forward, technology will p

Foodservice sales through limited-service restaurants in Canada grew in current value terms in 2025, benefiting from affordability, convenience, and busy lifestyles. Chained operators, including McDonald’s Canada, drove expansion through national networks, app-based ordering, loyalty programmes, and menu innovation, including plant-based options. Ghost kitchens gained traction in urban areas in 2025, reflecting the ongoing shift towards delivery-only and takeaway formats. Meanwhile, AI-powered s

Canada's cannabis market continued maturing in 2025 with modest economic growth supporting consumer spending, though inflationary pressures and employment fluctuations tempered discretionary purchases. The legal cannabis market expanded 4.4% to reach CAD5,966 million, driven primarily by adult-use consumption while the illicit market declined 14.6%. A landmark shift occurred in late-2025 as pre-rolls overtook flower to become the dominant product category, reflecting consumer preferences for con