Hosiery sales in Canada showed 3% growth in 2025, driven by lower inflation and interest rates, which boosted consumer spending. The dominance of non-sheer hosiery is expected to continue, driven by the country's cold climate and broader demographic appeal. Sustainability and innovation are key trends, with brands introducing eco-friendly products and leveraging artificial intelligence for personalised recommendations. The competitive landscape is fragmented, with private label players leading,

The jeans category in Canada exhibited positive growth in 2025, driven by lower inflation and interest rates, which boosted consumer spending. The market is characterised by a mix of global players and domestic brands, with private label and Gap holding significant shares. Emerging brands like DUER are gaining traction by focusing on comfort, versatility, and sustainability. Offline retail continues to dominate, though e-commerce recorded higher growth. Growth at the premium and super premium en

Menswear in Canada experienced 3% growth in 2025, driven by a rise in disposable income and consumer spending on essential items, despite headwinds from value-focused shoppers responding to higher living costs. Affluent consumers continue to drive sales of luxury and higher-end brands, while mid-priced brands are facing pressure as shoppers became more selective and value-focused. The luxury segment is expected to drive future growth, with significant developments in Canada's retail landscape, i

Womenswear in Canada recorded 3% value growth in 2025, driven by increased consumer spending and lower interest rates. The resale and rental trend significantly impacted sales, particularly in the luxury category, with consumers turning to second-hand womenswear in order to seek value for money and sustainable clothing. Sales were also impacted by the cost-of-living crisis, which resulted in market polarisation as many consumers reduced spending, while more affluent buyers continued to spend. Th

Childrenswear in Canada experienced 5% value growth in 2025, driven by lower inflation and interest rates that encouraged spending, although the increased cost of living has kept Canadian consumers value conscious. The market is characterised by a growing trend towards resale and rental, with consumers prioritising affordability and sustainability. Despite slow growth prospects due to Canada's low birth rate, the childrenswear market remains influenced by sustainability and inclusivity, with con

Footwear in Canada experienced marginal growth in 2025, driven by increased consumer spending following a decrease in inflation and interest rates. However, the market remained polarised: while affluent shoppers supported luxury brands, the majority of consumers prioritised value and necessities amidst lingering economic uncertainty. Women's footwear dominates sales, driven by the ongoing casualisation trend that favoured comfort, versatility, and durability. The competitive landscape remains fr

The apparel and footwear market in Canada is experiencing modest growth, driven by factors such as lower inflation and interest rates, and a surge in population due to high immigration. Despite value-focused spending by consumers affecting luxury products, the market remains competitive with highly variable brand performance. New entrants and innovative business models, such as resale and rental services, are shaping the competitive landscape. Looking ahead, the market is forecast to grow at a C

Sportswear in Canada grew by 5% in 2025, with high demand buoyed by easing macroeconomic pressures and the continued casualisation trend. The market is expected to continue growing, driven by the adoption of AI technologies to enhance personalisation and convenience in shopping, and sustainability, which is influencing consumer choices. To succeed, brands should focus on sustainable practices, leveraging technology to enhance customer experience, and delivering authentic and engaging products th

Apparel accessories in Canada experienced 2% growth in 2025, driven by increased consumer spending and population growth. The luxury sector is expected to drive future growth, with brands like Louis Vuitton and Prada expanding their presence. Sustainability and second-hand trends are reshaping consumer behaviour, with consumers seeking eco-friendly and affordable options. The competitive landscape remained fragmented, with private label brands dominating the market and challengers like retailers

The increased confidence of banks, due to a positive IMF assessment and the slower growth of delinquency rates, has led to an increase in the supply of credit. There has also been an increase in the intention to purchase cars, boosting demand for auto lending. However, changes in immigration policy are likely to affect the customer base for consumer credit.

In 2025, the development of financial cards and payments in Canada was influenced by an increase in credit card applications, especially from younger consumers and newcomers to the country, due to the loosening of requirements because of lower interest rates, less dramatic growth in delinquency rates and broader economic optimism. Improvements in macroeconomic indicators and AI developments relating to security and an enhanced customer experience have also contributed to growth in debit cards. M

Pre-paid cards is seeing strong growth supported by integration with digital wallets and increased use by corporations looking to refine their control of expenditure. In addition, online retailers have increased their acceptance of pre-paid cards, while more retailers are selling pre-paid cards.

Store cards faced a number of challenges at the end of the review period, including the closure of the department stores of Hudson Bay, the largest department store operator in Canada. In addition, competition from credit cards is increasing. At the same time, the rise of integrated reward programmes and increasing consumer spending power are set to boost store card usage.

The shifting character of Canada’s international business profile due to its strained relationship with the US is undermining the commercial use of charge cards. Nonetheless, the fact that charge cards do not have a pre-set limit continues to appeal to many commercial clients.

Credit cards saw numbers boosted by easier access to credit for consumers with a relatively low credit score in 2025 due to lower interest rates, a deceleration of delinquency rates and positive economic indicators. However, credit card spending was largely focused on smaller purchases as consumers generally tried to be more prudent in their expenditure.

While 2025 presented challenges due to fluctuating consumer confidence, debit cards was positively impacted by improving economic indicators, which boosted spending, particularly on essential goods. The use of AI to boost fraud detection and enhance the consumer experience also had a positive effect on debit card usage during the year.

Writing instruments in Canada was characterised by flat value sales and a marginal decline in retail volume sales in 2025, driven by consumers prioritising spending on necessities and the long-term trend of declining handwriting use attributed to digital devices. Despite this, the category is expected to experience low-value growth over the forecast period. The rise of high-net-worth individuals and increasing demand for creative and sustainable products, particularly among Gen Z consumers, pres

Personal accessories in Canada experienced a rise in value sales in 2025, following a weak performance the previous year. This market is attractive, attributed to the increasing number of high-net-worth individuals and growing demand for premium and sustainable products. Growth is further supported by the expansion of global luxury brands and the opening of new, high-end shopping hubs. The resale and rental trend is significantly impacting primary sales of personal accessories, driven by consume

Bags and luggage in Canada posted low single-digit current value growth in 2025, while volume remained flat, as economic uncertainty and growing resale and rental trends weighed on consumer spending. Nevertheless, the category is set to grow at a 4% CAGR in current value terms over the forecast period, supported by rising demand for luxury and sustainable products. The category is expected to benefit from the expansion of Canada's to rise from high-net-worth individual population 184,000 to in 2

Jewellery in Canada experienced modest growth in 2025, driven by the increasing popularity of lab-grown diamonds and a growing emphasis on sustainability. The retail value sales of jewellery reached CAD10.8 billion in 2025, displaying 2% growth. Fine jewellery remained the largest category, accounting for approximately 85% share of total jewellery value sales. The category is expected to continue growing, with a forecast CAGR of 3% to CAD12.4 billion by 2030.

Traditional and connected watches in Canada experienced further growth in 2025, driven primarily by connected watches with innovative features such as health monitoring. The market is characterised by a growing interest in second-hand luxury timepieces, which has negatively impacted sales of mid-priced watches. Retail offline remains dominant, accounting for 63% value share of distribution, but e-commerce is growing significantly, with a 37% value share. The competitive landscape is moderately c

Canada’s packaging market in 2024 was shaped by sustainability, convenience and cost efficiency as brands responded to regulatory pressure and shifting consumer priorities. Flexible formats such as pouches were gaining share due to their lightweight design and resealable features, particularly in categories like baby food and seafood. Brands such as Gerber and Baby Gourmet leveraged pouches for portion-controlled feeding, while Clover Leaf adopted aluminium/plastic pouches for shelf stable seafo

Refrigeration appliances in Canada experienced a modest decline in retail volume sales in 2025, to sit at 1.6 million units. Despite this, the trend towards premiumisation drove value sales growth, with consumers increasingly willing to invest in high-end appliances offering advanced features, sophisticated design, and enhanced performance. Trends such as premiumisation and sustainability will continue to influence demand and development over the forecast period.

Microwaves in Canada was characterised by a decline in performance in 2025, driven by economic uncertainty and the presence of comparable cooking implements. Despite a rise in the median disposable income per household, local consumers remained cautious about spending on non-essential items. The category is heavily penetrated, with 90% of local households possessing a microwave, with sales largely driven by the replacement of old units. Freestanding microwaves dominate the category due to consum