In 2025, fine wines/champagne and spirits recorded moderate retail value growth of 1% in Taiwan, amounting to TWD21.5 billion. Notably, sales of other fine wines exhibited particularly robust growth, increasing by 7% compared to the previous year. This surge underscored the escalating preference for high-end products among consumers. Growth was driven by both enduring and emerging trends within the industry. The premiumisation trend in alcoholic drinks remained a pivotal driver of growth, as an

In 2025, fine wines/champagne and spirits in Romania experienced moderate growth, reflecting a market that remains resilient and adaptive to changing consumer preferences. The primary driver of this growth was the ongoing trend of premiumisation, with consumers demonstrating a strong willingness to pay for high-quality, exclusive products that offer unique flavours, superior ingredients, and exceptional craftsmanship. The expansion of the urban middle and upper classes is a significant factor, a

In 2025, fine wines/champagne and spirits in Thailand demonstrated stable value growth of 3%, driven by several key trends that have been shaping consumer behaviour. The ongoing urbanisation and expansion of the middle class continued to underpin demand, as a growing number of consumers sought sophisticated drinking experiences, both for home consumption and in social settings. Premiumisation remained a dominant force, with Thai consumers showing an increased willingness to pay for high-quality,

In 2025, fine wines/champagne and spirits in the Philippines continued to experience nuanced shifts influenced by evolving consumer preferences and market dynamics. The robust recovery of the hospitality sector, particularly in luxury hotels and casinos, sustained demand for these premium beverages. The most dynamic category within fine wines/champagne and spirits in 2025 was luxury spirits, which recorded 13% value growth, driven by the premiumisation trend and the concept of “status spirits”.

In 2025, fine wines/champagne and spirits in Sweden experienced moderate value growth of 5%, driven by a combination of consumer trends. Premiumisation continued to be a key factor, with Swedish consumers showing a heightened willingness to pay higher prices for products that offer unique flavours, exceptional craftsmanship, and a sense of exclusivity. This trend was particularly evident in luxury whiskies, which continued to record solid retail volume growth, largely due to the status-driven co

In 2025, the performance of fine wines/champagne and spirits in Poland was significantly influenced by the ongoing trend of premiumisation, coupled with the emergence of health-conscious drinking habits. The category experienced sustained growth in value sales, driven by consumers' willingness to pay premium prices for products that offer exceptional quality and unique characteristics. Fine wines/champagne and spirits benefited from this trend, with consumers showing a particular affinity for pr

In 2025, fine wines/champagne and spirits in Spain saw moderate retail value growth, reflecting a resilient market despite ongoing challenges. The trend of premiumisation continued to drive sales, with consumers willing to pay a premium for high-quality, exclusive beverages. This was particularly evident in luxury spirits, which maintained strong sales momentum through the introduction of products with distinctive taste profiles and artisanal appeal. The rise of craft beverages also played a sig

In 2025, fine wines/champagne and spirits in the Netherlands experienced a marginal decline in retail value sales, dropping by 1% to EUR445 million. However, this downturn was an anomaly, as the category stabilised in this year after several years of robust growth, and is poised to resume its upward trajectory. The premiumisation trend continued to impact alcoholic drinks in 2025, with many Dutch consumers still willing to pay a premium for high-end, exclusive beverages that boasted unique flavo

In 2025, fine wines/champagne and spirits in Singapore witnessed an improved performance, with the category recording moderate retail volume and value sales growth, reflecting an increasing consumer appetite for premium and exclusive beverages. The category's growth was primarily driven by the premiumisation trend, as consumers increasingly sought out high-quality drinks that offer unique flavours, superior ingredients, and exceptional craftsmanship. This emphasis on heritage and exclusivity pla

In 2025, fine wines/champagne and spirits in South Korea achieved moderate retail value growth of 4%, reaching KRW889 billion. This increase reflected rising disposable incomes, the ongoing premiumisation trend, and the evolving tastes of consumers, who demonstrated an increased willingness to pay a premium for high-quality, exclusive alcoholic drinks offering unique flavours and superior ingredients. Fine wines maintained higher sales than luxury spirits in 2025, although luxury spirits saw str

In 2025, fine wines/champagne and spirits in Hong Kong demonstrated resilience, with retail value sales rising after a decline the previous year. The category's continued premiumisation trend was a significant driver, as consumers increasingly sought high-quality and exclusive beverages that boasted unique flavour profiles and exceptional craftsmanship. This shift was evident in both fine wines and luxury spirits, with the latter seeing strong demand for premium and artisanal selections — partic

In 2025, fine wines/champagne and spirits in Canada demonstrated 1% growth, reaching CAD3.1 billion. This growth was driven by the ongoing premiumisation trend in alcoholic drinks, and evolving consumer preferences, with these products appealing as an affordable luxury during times of high living costs. Luxury spirits exhibited the most robust growth, with 3% growth in sales, outpacing fine wines. Consumers increasingly demonstrated a willingness to pay a premium for high-quality, exclusive beve

Fine wines/champagne and luxury spirits in Australia experienced moderate retail value growth in 2025, with sales increasing by 4% to reach AUD1.5 billion. A growing consumer base sought high-quality, artisanal, and sustainably produced products. Growth was primarily driven by luxury spirits, which expanded by 5%, outpacing the overall category. The sustained consumer inclination towards premium whiskies and vodkas supported growth, reflecting a “less but better” mentality among Australian drink

In 2025, the performance of fine wines/champagne and spirits in Brazil was a marked improvement on 2024, with a rise in both retail volume and value sales. This growth was driven predominantly by the ongoing premiumisation trend. Local consumers demonstrated a growing willingness to pay a premium for high-quality, exclusive beverages that offer unique flavours and exceptional craftsmanship. Despite its traditional reputation as a working-class drink, premiumisation also accelerated in cachaça wi

In 2025, fine wines/champagne and spirits in the US experienced slow and stable growth, rising by 2% to reach USD14.3 billion. This category continued to navigate a complex consumer landscape, characterised by shifting preferences and economic conditions. Moderate value growth was primarily driven by the ongoing premiumisation trend, as consumers demonstrated an increasing willingness to invest in high-quality, exclusive drinks that offer unique flavours, superior ingredients, and exceptional cr

In 2025, fine wines/champagne and spirits in Germany experienced a flat performance with stagnating value sales and a marginal increase in retail volumes. Nevertheless, premiumisation remained a significant driver, with some German consumers willing to invest in high-quality and exclusive products that offer unique flavours and superior craftsmanship. This trend was particularly evident in luxury spirits, which outperformed the larger value category of fine wines. Luxury whiskies recorded the mo

In 2025, fine wines/champagne and spirits in Malaysia experienced a robust increase, achieving retail current value growth of 5% to reach MYR421 million. This growth was primarily driven by the ongoing trend of premiumisation in alcoholic drinks, rising disposable incomes, increased urbanisation, and evolving consumer preferences. An increasing number of consumers demonstrated a willingness to invest in high-quality, exclusive beverages that offer unique flavours and superior craftsmanship, ther

In 2025, fine wines/champagne and spirits in Switzerland recorded moderate value growth, driven by evolving consumer trends and market dynamics. The category witnessed a continued emphasis on premiumisation, with local consumers increasingly investing in high-quality, exclusive products that highlight unique flavours and superior craftsmanship. Both champagne and other fine wine were the most dynamic performers, reflecting a growing appetite for premium and artisanal products. In addition, the a

In 2025, fine wines/champagne and spirits in Mexico achieved moderate growth of 4% in value sales, reaching MXN10.0 billion. This rise reflects the ongoing premiumisation trend and increased emphasis on artisanal craftsmanship. Despite persistent inflation, consumers continued to invest in high-quality, exclusive beverages, particularly tequila, which strongly embodies Mexican cultural identity, and appealed to both local and international markets, driving notable growth. The premiumisation tren

In 2025, fine wines/champagne and spirits in Italy experienced moderate growth in value sales, driven by ongoing premiumisation and evolving consumer preferences. Fine wines remained the leading contributor to sales (with 3% growth), reflecting consumers' increased willingness to pay a premium for high-quality and exclusive drinks. This trend was further supported by the growing popularity of artisanal and craft beverages, as discerning consumers sought authenticity and distinctiveness in their

In 2025, fine wines/champagne and spirits in Argentina experienced moderate growth in value sales, reflecting a market that is increasingly influenced by consumer trends towards premiumisation and artisanal appeal. Fine wines, the largest within the category, saw a notable increase in sales, driven by a further increase in the average unit price due to inflation, but there was also a growing preference for high-quality, exclusive products that offer unique flavours and superior craftsmanship. Th

In 2025, the performance of fine wines/champagne and spirits in the UK was shaped by a confluence of enduring and evolving trends. Premiumisation remained a key driver, with consumers increasingly opting for high-quality, exclusive drinks that offer unique flavour profiles and exceptional craftsmanship. This trend reinforced the value growth observed in previous years, despite some volume fluctuations. The category recorded a 6% increase in value sales, reaching GBP3.3 billion, which underscores

In 2025, fine wines/champagne and spirits in South Africa witnessed further current value growth, though at a more moderated pace compared to previous years. This positive trend was primarily driven by sustained premiumisation and evolving consumer preferences. South African consumers have exhibited a growing willingness to pay a premium for high-quality and unique beverages that emphasise craftsmanship and exclusivity. This reinforced the ongoing premiumisation trend, which remained a key growt

In 2025, fine wines/champagne and spirits in Turkey experienced moderate growth in retail current value terms, with a 2% increase, reaching TRY5.6 billion. This growth was driven by the sustained premiumisation trend and shifting consumer preferences, with an increasing appreciation for these beverages among both local and international consumers. Furthermore, the increasing consumer preference for unique and authentic experiences are being increasingly satisfied through innovative packaging and