PROSPECTS AND OPPORTUNITIES
Positive outlook but players will look to differentiate offer
The outlook for fine wines/champagne and spirits overall is positive, with the category predicted to record positive retail volume and value sales (at constant 2024 prices) growth throughout the review period. This performance will be due to the fact that alcoholic drinks in general are often viewed as an affordable indulgence.
German producers of fine wines could benefit from rising temperatures
Fine wines is set to remain the largest category in value terms over the forecast period with predictions for stable growth. However, while climate change will continue to impact the production of fine wines, Germany could become a stronger player in this market if more renowned wine-making countries continue to face the impact of warmer harvesting periods, which can affect the notes of the grapes, meaning that producers have to pivot their growing strategies.
Further online development could include social media marketing
Retail e-commerce is expected to gain further share of distribution within fine wines/champagne and spirits in Germany over the forecast period as consumers become increasingly accustomed to ordering from trusted sellers. Some brands may also attempt to promote via e-commerce platforms, which will allow them to leverage social media activities including personalised offers to boost consumer loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Germany?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Germany?
- How are products distributed in Fine Wines/Champagne and Spirits in Germany?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Germany - Category analysis
KEY DATA FINDINGS
Despite weak performance, demand remains above pre-pandemic levels
Moët Hennessy retains leadership of highly fragmented competitive landscape
Retail e-commerce makes further gains post-pandemic
Positive outlook but players will look to differentiate offer
German producers of fine wines could benefit from rising temperatures
Further online development could include social media marketing
Luxury Goods in Germany - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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