PROSPECTS AND OPPORTUNITIES
Elevated demand to be driven by premiumisation and artisanal options
The outlook for fine wines/champagne and spirits in Germany over the forecast period is stable, with higher current value growth than retail volume growth driven by a growing consumer appreciation for artisanal and craft beverages. Retail sales are expected to rise at a current value CAGR of 3% (2025 constant value CAGR of 1%) over the forecast period, reflecting a strong appetite for high-quality and distinctive products.
Luxury drinks brands to focus on heritage and sustainability initiatives
The prospects for fine wines/champagne and spirits in Germany remain cautiously optimistic, driven by a growing appreciation for heritage and craftsmanship. Brands are expected to refine their value propositions to appeal to luxury shoppers, focusing on storytelling that celebrates the origins and history of their products.
Growing demand for premium home drinking experiences to drive market shift
The shift towards home consumption of fine wines/champagne and spirits in Germany is expected to continue gaining momentum over the forecast period. This trend will be driven by evolving consumer preferences and broader lifestyle changes, with a growing number of consumers seeking premium and experiential drinking occasions at home.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Germany?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Germany?
- How are products distributed in Fine Wines/Champagne and Spirits in Germany?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Germany - Category analysis
KEY DATA FINDINGS
Despite overall stagnating value sales, luxury spirits is a strong performer
Premiumisation drives growth through innovation
The rise of digitalisation and e-commerce as an alternative channel
Elevated demand to be driven by premiumisation and artisanal options
Luxury drinks brands to focus on heritage and sustainability initiatives
Growing demand for premium home drinking experiences to drive market shift
Luxury Goods in Germany - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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