PROSPECTS AND OPPORTUNITIES
Affluent consumers to favour artisanal and craft beverages for authenticity
Fine wines/champagne and spirits in Thailand is predicted to record a current value CAGR of 4% (2025 constant value CAGR of 3%) over the forecast period, driven by evolving consumer preferences that emphasise premiumisation and authenticity. The affluent consumer base in Thailand is expanding, and these consumers are increasingly seeking higher-quality, artisanal, and craft beverages that offer unique flavour profiles and craftsmanship.
Luxury brands to adopt sustainable practices and digital engagement strategies
Leading companies in fine wines/champagne and spirits are expected to concentrate on integrating sustainability and mindful drinking into their core strategies over the forecast period. Emphasising eco-friendly production practices, such as reducing carbon footprints and increasing the use of recycled materials in packaging, will be crucial to align with the growing environmental consciousness among luxury consumers.
Growing demand for premium drinks drives market expansion at home
The shift towards home consumption of fine wines/champagne and spirits in Thailand is expected to progressively gather pace over the forecast period. This trend will be driven by evolving consumer preferences and a growing appreciation for premium products in domestic settings.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Thailand?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Thailand?
- How are products distributed in Fine Wines/Champagne and Spirits in Thailand?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Thailand - Category analysis
KEY DATA FINDINGS
Rising demand for premium and low-alcohol beverages drives growth
Diageo Moët Henessy retains lead of fragmented competitive landscape
Despite prevalence of on-trade channels, distribution continues to expand
Affluent consumers to favour artisanal and craft beverages for authenticity
Luxury brands to adopt sustainable practices and digital engagement strategies
Growing demand for premium drinks drives market expansion at home
Luxury Goods in Thailand - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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