PROSPECTS AND OPPORTUNITIES
Future growth to be driven by heritage and wellness trends
Over the forecast period, fine wines/champagne and spirits in Italy is poised to benefit from ongoing premiumisation, with the category expected to record a current value CAGR of 4% (2025 constant value CAGR of 2%). This trend aligns with growing consumer preferences for artisanal and craft beverages that reflect authenticity, heritage, and tradition.
Luxury brands to focus on sustainable innovation and experiential engagement
Leading companies in fine wines/champagne and spirits are expected to prioritise innovation that aligns with evolving consumer preferences, particularly focusing on sustainability, mindful drinking, and enhanced experiential engagement. This development will be driven by increasing consumer awareness of environmental issues and a growing demand for ethical products.
Premiumisation to drive retail growth for at-home consumption
The shift towards home consumption of fine wines/champagne and spirits in Italy is projected to gain momentum over the forecast period. Evolving consumer lifestyles and a sustained preference for premiumisation within the retail channel will be key drivers of this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Italy?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Italy?
- How are products distributed in Fine Wines/Champagne and Spirits in Italy?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Italy - Category analysis
KEY DATA FINDINGS
Growing demand for premium and low alcohol beverages helps drive growth
Brands look to drive growth through innovation
Affluent consumers increasingly demand premium and authentic luxury
Future growth to be driven by heritage and wellness trends
Luxury brands to focus on sustainable innovation and experiential engagement
Premiumisation to drive retail growth for at-home consumption
Luxury Goods in Italy - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORT DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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