PROSPECTS AND OPPORTUNITIES
Premiumisation in alcoholic drinks expected to drive growth, with mindful drinking a key trend
Fine wines/champagne and spirits in Australia is forecast to experience significant growth between 2025 and 2030, with a projected compound annual growth rate (CAGR) of 7% in current value terms (5% CAGR at constant prices), reaching AUD2.1 billion in 2030.
Luxury brands prioritise heritage and sustainability to drive growth
The growth anticipated for fine wines/champagne and spirits in Australia will be driven by a blend of heritage celebration and innovation. Leading companies are expected to prioritise brand storytelling through heritage-inspired packaging and limited-edition releases, deepening emotional connections with consumers who value authenticity and provenance.
Growing demand for home consumption will drive retail sales
The shift towards home consumption of fine wines/champagne, and spirits in Australia is anticipated to continue gaining momentum over the forecast period2025-2030. Driven by consumers' sustained interest in premiumisation and the desire for experiential consumption at home, this trend is expected to bolster off-trade (retail) sales, including through supermarkets and specialist retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Australia?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Australia?
- How are products distributed in Fine Wines/Champagne and Spirits in Australia?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Australia - Category analysis
KEY DATA FINDINGS
Premiumisation and craft trends drive growth
High-end brands drive growth through digital engagement, launches, and partnerships
Growing demand for artisanal local luxury alcoholic drinks drives growth
Premiumisation in alcoholic drinks expected to drive growth, with mindful drinking a key trend
Luxury brands prioritise heritage and sustainability to drive growth
Growing demand for home consumption will drive retail sales
Luxury Goods in Australia - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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