PROSPECTS AND OPPORTUNITIES
Smaller brands set to see ongoing opportunities
Smaller brands are expected to see ongoing opportunities over the forecast period, in line with the trend seen for consumers to seek out new and exciting tastes rather than simply purchase the best-known products. This will also be supported by legislation as, in 2024, the government in Sweden announced plans to allow small-scale producers of alcoholic beverages sell their products for consumption off-site, providing buyers first attend a lecture or guided tour.
Trends and preferences expected to remain the same over the forecast period
Trends and preferences in fine wines/champagne and spirits are expected to remain the same over the forecast period, with fine wines remaining a core subcategory and luxury spirits attracting attention due to the “status spirits” trend. We also expect the overall category to remain fragmented in the competitive sense, with small brands challenging the shares of the well-known names.
Could a trend for non-alcoholic luxury drinks be on the rise?
We are seeing the potential of a new trend for non-alcoholic luxury drinks, which could become stronger over the forecast period. Whilst currently still a niche, a growing number of manufacturers and retailers are starting to introduce non-alcoholic versions of traditional drinks, including those which are not usually considered in this context.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Sweden?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Sweden?
- How are products distributed in Fine Wines/Champagne and Spirits in Sweden?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Sweden - Category analysis
KEY DATA FINDINGS
Relatively small growth for fine wines/champagne and spirits, as the majority consumption takes part within experiential luxury
Fine wines remains the core subcategory, while luxury whiskies sees the highest value growth
Leading brands see small erosion of shares as consumers seek new and smaller brands
Smaller brands set to see ongoing opportunities
Trends and preferences expected to remain the same over the forecast period
Could a trend for non-alcoholic luxury drinks be on the rise?
Luxury Goods in Sweden - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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