PROSPECTS AND OPPORTUNITIES
Growing demand for premium products set to drive growth, but responsible consumption will also be important
Fine wines/champagne and spirits is poised for sustained growth in Malaysia, driven by rising consumer demand for premium beverage experiences and a rising preference for artisanal and craft drinks. Between 2025 and 2030, the category is projected to achieve a compound annual growth rate (CAGR) of 7% in current value terms (a 4% CAGR in constant 2025 value terms).
Growth to be driven by heritage and sustainability efforts
Leading companies in fine wines/champagne and spirits in Malaysia are expected to prioritise enhancing consumer engagement through personalised and immersive brand experiences from 2025 to 2030. By leveraging the strong connection between luxury spirits, particularly luxury brandy, cognac, and whiskies, and affluent consumer gatherings, producers are likely to invest in heritage storytelling, limited-edition releases, and heritage-inspired packaging to strengthen emotional bonds with luxury consumers.
As on-trade trends enter the off-trade, increasing home consumption is anticipated
The shift towards home consumption of fine wines, champagne, and spirits in Malaysia is expected to gain further momentum between 2025 and 2030, driven by evolving consumer preferences and changing channel dynamics. Although the on-trade channel, encompassing restaurants, bars, and hotels, will remain vital for showcasing the latest innovations and providing experiential consumption opportunities, a growing proportion of products is projected to be consumed within the off-trade (retail).
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Malaysia?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Malaysia?
- How are products distributed in Fine Wines/Champagne and Spirits in Malaysia?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Malaysia - Category analysis
KEY DATA FINDINGS
Premiumisation drives growth in fine wines/champagne and spirits
Luxury spirits brands drive growth through sustainability initiatives
Grocery retailers account for most sales, but e-commerce also used to reach a broader audience
Growing demand for premium products set to drive growth, but responsible consumption will also be important
Growth to be driven by heritage and sustainability efforts
As on-trade trends enter the off-trade, increasing home consumption is anticipated
Luxury Goods in Malaysia - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
-
- Fine Champagne
- Other Fine Wine
-
- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!