PROSPECTS AND OPPORTUNITIES
Authenticity and craftmanship to become increasingly important factors in consumers’ purchasing decisions
Fine wines/champagne and spirits in Poland is poised to record a current value CAGR of 7% (2025 constant value CAGR of 4%) over the forecast period, driven by ongoing premiumisation trends. The category is expected to benefit from the increasing consumer preference for high-quality, authentic products that reflect craftsmanship and tradition.
Luxury brands to focus on heritage and innovation to appeal to affluent consumers
Leading companies in fine wines/champagne and spirits in Poland are expected to concentrate on enhancing consumer engagement through a combination of heritage celebration and innovation over the forecast period. Luxury whiskies, the largest category, will remain central to industry focus, driven by increasingly sophisticated local palates and a rise in tourism.
Growing demand for premium drinks to drive home consumption trend
The shift towards home consumption of fine wines/champagne and spirits in Poland is expected to continue gathering pace over the forecast period, driven by evolving consumer lifestyles and preferences. While the on-trade channel remains a significant platform for showcasing the latest innovations in fine wines/champagne and spirits, an increasing number of consumers are seeking to replicate premium drinking experiences within the home environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Poland?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Poland?
- How are products distributed in Fine Wines/Champagne and Spirits in Poland?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Poland - Category analysis
KEY DATA FINDINGS
Premiumisation helps drive demand for luxury spirits in Poland
Smaller producers continue to dominate with local wineries coming to the fore
Channel expansion essential for wider reach
Authenticity and craftmanship to become increasingly important factors in consumers’ purchasing decisions
Luxury brands to focus on heritage and innovation to appeal to affluent consumers
Growing demand for premium drinks to drive home consumption trend
Luxury Goods in Poland - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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