PROSPECTS AND OPPORTUNITIES
Luxury whiskies likely to remain on top as consumers develop more refined tastes
Fine champagne is expected to remain the most dynamic category in fine wines/champagne and spirits in value terms (at constant 2024 prices) over the forecast period. The focus on social events and celebrations should help fuel demand for fine champagne although further price rises could see some consumers switching to more affordable alternatives with sales expected to decline in retail volume terms.
NoLo trend expected to influence market demand
Polish households still allocate a significant share of their household budget to alcoholic drinks. However, this share of spending is expected to decrease over the forecast period as consumers adopt healthier lifestyles and look to spend less on alcoholic drinks.
Luxury vodka showing promise
After years of falling sales, interest in vodka is on the rise again. However, a growing number of local consumers are no longer focused on the mass market but are instead turning their attention to the premium segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Poland?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Poland?
- How are products distributed in Fine Wines/Champagne and Spirits in Poland?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Poland - Category analysis
KEY DATA FINDINGS
Fine champagne delivers the strongest growth in value terms but luxury whiskies remains the key focus of demand
Little change in the rankings in 2023 as consumers favour tried and tested brands
Responsible drinking trend fuels demand for luxury spirits and fine wines
Luxury whiskies likely to remain on top as consumers develop more refined tastes
NoLo trend expected to influence market demand
Luxury vodka showing promise
Luxury Goods in Poland - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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