PROSPECTS AND OPPORTUNITIES
Consumers of luxury products to drive demand for premium and artisanal beverages
Fine wines/champagne and spirits in China is poised to benefit significantly from the ongoing premiumisation trend over 2025-2030, with retail sales expected to increase at a current value CAGR of 7% (2025 constant value CAGR of 5%). Affluent Chinese consumers increasingly value products that combine quality with authenticity and heritage.
Luxury brands to prioritise sustainability, technology, and immersive brand experiences
Leading companies in fine wines/champagne and spirits in China are expected to place significant emphasis on sustainability, and technological innovation during 2025-2030. As luxury shoppers increasingly seek products that align with their values, brands will prioritise environmental stewardship through eco-friendly packaging, carbon footprint reduction initiatives, and transparent reporting on sustainability practices.
Sales of premium alcoholic drinks will continue to shift to the home environment
The shift towards home consumption of fine wines/champagne and spirits in China is anticipated to continue gathering pace over 2025-2030, driven by evolving consumer preferences and the sustained premiumisation trend. Although the on-trade channel, comprising restaurants, bars, and hotels, has traditionally been the primary platform for showcasing the latest innovations in fine wines/champagne and spirits, an increasing proportion of these premium products are expected to penetrate the off-trade retail channel for at-home consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in China?
- Which are the leading brands in Fine Wines/Champagne and Spirits in China?
- How are products distributed in Fine Wines/Champagne and Spirits in China?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in China - Category analysis
KEY DATA FINDINGS
Premiumisation and health trend drive growth for luxury spirits
Solid positions for both domestic and international players in 2024
Growth in fine wines/champagne and spirits through retail e-commerce
Consumers of luxury products to drive demand for premium and artisanal beverages
Luxury brands to prioritise sustainability, technology, and immersive brand experiences
Sales of premium alcoholic drinks will continue to shift to the home environment
Luxury Goods in China - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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