PROSPECTS AND OPPORTUNITIES
Growing demand for premium local, authentic experiences set to drive growth
Over the forecast period, retail sales are anticipated to grow at a current value compound annual growth rate (CAGR) of 20%, (constant value CAGR of 3%), indicating a robust and consistent growth trajectory. Between 2025 and 2030, fine wines/champagne and spirits in Turkey is poised to undergo significant transformation, driven by the ongoing premiumisation trend and the growing consumer demand for authenticity and heritage.
Luxury brands will need to adapt to mindful drinking and the sustainability trend
Emerging trends such as health-conscious and functional drinking are set to gain traction in fine wines/champagne and spirits. Lower-alcohol and alcohol-free products, or products infused with vitamins, antioxidants, and adaptogens, designed to promote relaxation, stress relief, and mental clarity, are expected to become more prominent, reflecting the increasing consumer interest in wellness and balanced lifestyles.
Growing demand off-trade consumption expected to drive growth for luxury spirits
The shift towards consuming fine wines/champagne and spirits at home in Turkey is anticipated to gain further momentum between 2025 and 2030. Changing consumer preferences and economic factors are expected to drive this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Turkey?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Turkey?
- How are products distributed in Fine Wines/Champagne and Spirits in Turkey?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Turkey - Category analysis
KEY DATA FINDINGS
Evolving consumer preferences drive growth for fine wines/champagne and spirits
The leaders grow, but some smaller players launch products and also perform well
Limited distribution and marketing opportunities for premium alcoholic drinks
Growing demand for premium local, authentic experiences set to drive growth
Luxury brands will need to adapt to mindful drinking and the sustainability trend
Growing demand off-trade consumption expected to drive growth for luxury spirits
Luxury Goods in Turkey - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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