In 2025, computers and peripherals in the Philippines maintained its upward momentum, driven by rapid growth in both consumer and business demand. Retail volume sales rose by 3% to reach 4.1 million units, with laptops, monitors, and gaming accessories exceeding pre-pandemic levels. The widespread adoption of hybrid work models, the expanding gaming community, and increasing digitalisation in education were the primary drivers of this growth. Notably, branded economy monitors and peripherals, su

In 2025, retail volume sales of in-car entertainment systems in the Philippines grew by 1% to reach 92,000 units. Despite the local automotive industry continuing its momentum in car adoption among citizens, in-car entertainment aftersales did not experience a similar surge in growth. The category’s weak performance was primarily attributed to the increasing prevalence of factory-installed infotainment and navigation systems, particularly from dominant automakers such as Toyota and Mitsubishi. T

In 2025, mobile phones in the Philippines recorded 1% retail volume growth, reaching 18.4 million units. The modest increase was largely driven by smartphones, with 2% retail volume growth to total 16.9 million units. Several key factors underpinned growth in smartphone sales, including the replacement cycle, a relatively low penetration rate, and the introduction of various products across different price tiers. The launch of Apple’s iPhone 16 in 2024 had generated significant excitement, with

In 2025, imaging devices in the Philippines experienced a decline, with retail volume sales falling by 3% to sit at 123,000 units. This downturn was primarily driven by economic headwinds and the normalisation of content creation trends, which had previously fuelled growth in the category. Consumer spending in 2025 leaned heavily towards multifunctional devices, particularly smartphones, which continued to erode the relevance of entry-level imaging products. The lack of compelling innovation in

In 2025, portable players in the Philippines demonstrated significant growth, with retail volume sales increasing by 6% to reach 142,000 units. This expansion was primarily driven by the dynamic performance of wireless speakers, which continued to be the dominant force in the category. Retail volume sales of wireless speakers rose by 7% to total 135,000 units in 2025, as these devices have evolved from basic portable devices to essential components of home audio systems. Local consumers are attr

In 2025, consumer electronics in the Philippines was marked by rapid digitalisation, rising disposable incomes, and an increasingly tech-savvy population. Major categories experienced robust demand, driven by evolving consumer lifestyles and a strong focus on innovation. The shift between remote and office-based work recalibrated computer demand, with AI-ready laptops from brands such as Dell, Asus, and Acer gaining significant traction due to their enhanced productivity and security features. M

In 2025, home audio and cinema in the Philippines experienced a further decline in retail volume sales, decreasing by 4% to total 301,000 units. This overall downturn was primarily driven by a more cautious approach to the consumption of non-essential products, particularly big-ticket items, along with rising competition from digital content consumed via smartphones and the use of wireless speakers. Many local consumers exhibited greater discretion in their spending, opting to prioritise essenti

In 2025, home video in the Philippines experienced modest growth, with retail volume sales increasing by 1% to reach 2.3 million units. This growth was primarily driven by further demand for smart and OLED TVs, with the latter emerging as the most dynamic performer from a low base. The appetite for immersive viewing and AI-driven personalisation was particularly strong, as consumers sought higher-quality and more interactive entertainment experiences. Major brands such as Samsung, LG and Sony ac

In 2025, retail volume sales of wearable electronics in the Philippines recorded 11% growth, reaching 814,000 units, primarily driven by the growth of digital activity watches and smart wearables. Notably, the latter emerged as the most dynamic performer, with a 14% rise in retail volume sales to total 408,000 units. The resurgence of running as a mainstream fitness activity, dubbed the “running era” in the Philippines, significantly fuelled demand for fitness trackers and smartwatches. This sur

In 2025, retail volume sales of wireless headphones in the Philippines increased by 18% to reach 7.7 million units. Notably, TWS earbuds emerged as the most dynamic performer, with sales surging by 21% to seven million units, driven by the country's young, tech-savvy demographic and their rising adoption of mobile devices, digital streaming services, and gaming. The demand for affordable, high-quality wireless audio products was particularly pronounced, with brands such as Xiaomi, Samsung, and A

Although economic freedom is improving and state finances are stable, international relations remain strained and political instability is present. The economy has been resilient, helped by lower inflation and consumer spending, but foreign investment could be boosted. Population ageing and a large gender gap are social challenges, but the middle class is growing strongly. Low internet use is hindering e-commerce, but mobile adoption is strong and the state is focusing on key technologies.

Value sales of gum in the Philippines are expected to rise in 2025. Chewing gum continues to lead category growth, driven by breath-freshening needs among adults, especially smokers. Brands such as Doublemint Wrigley’s, VFresh, Judge, and Lotte Xylitol maintain momentum, aided by increased in-store placement that enhances both visibility and accessibility. This segment's performance is further supported by its functional positioning, with many consumers regarding chewing gum as a tool for oral h

Value sales of chocolate confectionery are expected to rise in 2025, as the category records steady value growth. Contlines and chocolate pouches and bags remain the largest categories in terms of retail value sales, benefiting from value-driven promotions and impulse purchases in supermarkets and convenience stores. Chocolate pouches and bags is also set to be the most dynamic category in 2025, with popular brands like Jack n Jill Nips and M&M’s maintaining their market presence. This strong pe

In 2025, sugar confectionery in the Philippines is set to record steady growth in retail value terms, while volume sales will stabilise with low single-digit gains. This performance was be underpinned by continued expansion in the medicated confectionery and standard mints categories. Medicated confectionery remains the leading category in retail value terms, led by Universal Robina Corp’s Jack 'n' Jill Maxx brand, which has a well-established presence, consumed by both adults and children. Opti

Savoury snacks in the Philippines is set to record modest retail value and volume growth in 2025, representing a slight improvement compared to the previous year. Core categories such as potato chips, savoury biscuits, and nuts, seeds and trail mixes continue to account for the bulk of retail value sales. Early-year spending linked to the mid-term elections has provided a temporary uplift, though prevailing inflationary pressures and rising input costs have kept budget-conscious purchasing behav

In 2025, value sales of sweet biscuits, snack bars, and fruit snacks in the Philippines are set to record moderate growth, marking a recovery from the slow performance recorded in 2024. Growth continues to be led by sweet biscuits, which account for the bulk of retail value sales. In contrast, snack bars remain niche, with limited share and slower traction. Retail sales are expected to benefit from increased midterm election spending. However, rising input costs, particularly for key ingredients

Value sales of snacks in the Philippines are set to rise in 2025, driven by easing inflation and sustained demand across both modern and traditional retail channels. While elevated input costs has kept price sensitivity high, consumers have continued to seek affordable indulgences and convenient snack options, supporting steady retail sales in categories such as chocolate confectionery and savoury snacks. Retail volume growth has been further reinforced by improved supply chains, the expansion o

In 2025, retail value and volume sales of ice cream in the Philippines are set to grow at a moderate pace, supported by favourable consumption patterns and product diversification. Take-home ice cream will continue to account for the bulk of retail value sales, underpinned by the strong culture of communal dining and the country’s consistently hot climate, which drives demand for refreshing treats.

In 2024, hot drinks total packaging retail volumes in the Philippines rose by 3% to 6.6 billion units. This was driven by growing consumer interest in speciality coffee and tea, as well as the increasing café culture and at-home consumption. The demand for convenient formats such as single-serve sachets and refill pouches was fuelled by on-the-go lifestyles, with brands like Figaro Coffee and Great Taste expanding their offerings in flexible packaging. However, cost-of-living pressures may have

In 2024, total soft drinks packaging retail volumes in the Philippines rose by 8% to 18 billion units, driven by increased urbanisation and growing demand for convenient, on-the-go beverages. Despite cost-of-living pressures, consumers continued to seek affordable and portable drink options, prompting brands like Coca-Cola Philippines to introduce smaller-sized bottles, such as 190ml and 390ml variants. The expansion of retail outlets and vending machines further enhanced product accessibility,

Video games in the Philippines saw strong value growth in 2024, with video games software fuelling sales through the development of local content and the rise of subscription services. Strategic partnerships and government support also played a role in expansion. The retail landscape has been transformed by e-commerce and the emergence of cloud gaming, while the competitive environment remains highly fragmented due to the wide range of video games software available.

Toys and games in the Philippines experienced an upturn in value growth in 2024, with strong increases for both traditional toys and games and video games. In addition to rising disposable incomes, increasing sales were attributed to the rise of the kidult consumer group, a focus on collectibles, and the rise of subscription services and cloud gaming. Retail e-commerce continued to lead distribution, while the competitive environment remained fragmented.

In 2024, traditional toys and games in the Philippines saw an increase in value sales, driven by rising incomes and interest in creative play. Key trends included licensed merchandise, collectibles, and a growing kidult consumer group, boosting sales through traditional toys and games stores. Companies capitalised on nostalgia, limited-edition items, and partnerships. Leading players benefited from the enduring success of popular brands, although some newer brands saw rising shares.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.