In 2024, total alcoholic drinks packaging volumes in the Philippines increased by 2%, with the improving economy and stronger consumer spending boosting the consumption in all the main categories, including beer and spirits, which dominate unit volumes. Major domestic players such as San Miguel Brewery, Ginebra San Miguel and Emperador Distillers expanded their distribution networks and maintained competitive pricing, driving greater demand for packaged alcoholic drinks. The revival of on-trade

Retail value sales of airlines are set to rise in current terms in the Philippines in 2025. Growth has primarily been driven by strong domestic demand. Low cost carriers have remained the main growth engine as consumers have continued to prioritise affordability, while full service carriers have seen steadier but more limited gains. The recovery in domestic travel has helped to sustain industry momentum, even as international sales have been constrained by global competition and pricing pressure

Retail value sales of lodging (destination) are set to increase strongly in current terms in the Philippines in 2025. Hotels remains the key growth driver amongst different lodging types, accounting for more than 80% of sales and posting strong double-digit gains across all categories, with mid-market hotels leading expansion. The hotel sector has benefited from steady domestic tourism, an increase in business-related travel, and the rising popularity of the Philippines amongst long-haul, high-s

Travel in the Philippines has shown a mixed recovery in 2025. Domestic demand has driven growth, while international arrivals have recorded slower growth, impacted by softer outbound travel from key markets such as South Korea and China and ongoing geopolitical tensions. Arrivals from the US, Japan, and Australia have remained steady. Despite slower growth in volumes, travel revenues have remained strong due to longer stays, higher spending per visitor, and a preference for hotels, leisure, and

Retail value sales of booking are set to rise strongly in current terms in the Philippines in 2025, though not as quickly as in the previous year as travel behaviour has become more normalised after the post-pandemic rebound. Industry sentiment, however, remains positive. The Philippine Travel Agencies Association (PTAA) has projected a robust year, noting that the sector had already generated PHP760 billion in revenues in 2024, with strong momentum expected to continue in 2025.

Inbound arrivals are expected to grow in the Philippines in 2025. However, growth is expected to be significantly slower than in the previous year. South Korea is set to remain the country’s top source market, but arrivals are expected to drop significantly, a trend mirrored across ASEAN destinations as Korean outbound travel has softened. Arrivals from China are also set to decline, reflecting ongoing geopolitical tensions and stricter outbound travel policies. Meanwhile, arrivals from the US,

In 2024, packaging unit volumes for beauty and personal care products in the Philippines recorded strong growth of 5%. Several key factors were driving this growth, including rising consumer interest in self-care and grooming, increased product accessibility through e-commerce and retail expansion, and a surge in new product launches across both local and international brands. As consumers became more experimental with their beauty routines, demand for diverse and innovative packaging formats in

Total home care packaging unit volumes in the Philippines increased by 1% in 2024, with growth largely stemming from laundry care, which remains the dominant category in the market. Sustained consumer demand for effective cleaning solutions, coupled with rising household penetration of home care products, supported this trend. Ongoing hygiene awareness, expansion of modern retail and e-commerce, and brand innovations in convenient, easy-to-use packaging formats further encouraged trading up, col

In 2024, the Philippines's real GDP grew by 5.7%, outpacing the regional average, driven by robust private and public spending. However, sluggish exports weighed on overall growth. Over 2024-2029, the economy is forecast to expand at a CAGR of 5.9%, with inflation expected to moderate to 2.0% by 2025, providing relief to consumers and supporting economic stability. Key reforms and infrastructure investments are set to bolster long-term growth.

In 2024, couples with children dominated household composition in the Philippines, reflecting traditional family values and a trend towards smaller family units. Over 2024-2029, the number of households is forecast to grow by 11.0%, with single person households expanding the fastest, driven by delayed family formation and urbanisation. Despite this, couples with children will remain the largest consumer segment, supporting demand for family-orientated goods and services.

Drinking milk products in the Philippines is projected to continue to see strong retail current value sales growth in 2025, albeit amid continued inflationary pressure on prices at the end of the review period. Notwithstanding persistent inflationary and cost-of-living pressures, drinking milk products in the Philippines continues to register retail current value sales growth across categories, including key ones like powder milk and shelf stable milk. These types of products are often chosen of

Retail and foodservice volume sales of cheese in the Philippines are expected to see moderate and good growth, respectively, in 2025, driven by its use in baking and cooking. In retail current value terms, cheese is set to see strong growth. Cheese continues to be a staple ingredient in popular local dishes and snacks. Leading players in cheese, such as Mondelez Philippines and Magnolia, have effectively capitalised on this trend through targeted brand building initiatives. Mondelez Philippines,

Retail current value sales of other dairy in the Philippines are projected to increase strongly in 2025, driven by inflationary pressure on prices, but also the strength and growth of key categories like evaporated milk, plain condensed milk and cream. Consumers are still expected to be impacted by inflationary pressures and residual global uncertainty at the end of the review period. In line with more cautious consumer spending behaviour, leading players have sought to communicate value for mon

Over 2025, baby food in the Philippines is projected to register strong and slightly faster growth in retail current value sales, compared with 2024. This growth is support by inflationary pressure on prices, with retail volume sales expected to be moderate, albeit faster than in 2024. Retail volume and value sales of baby food in the Philippines are also enhanced by incumbent leading players like Nestlé Philippines and Wyeth Philippines continuing to emphasise the benefits of their products.

Yoghurt and sour milk products in the Philippines is expected to see another year of strong, double-digit growth in retail current value sales terms in 2025. This performance is being driven by the strength of the key drinking yoghurt category, which continues to account for the overwhelming majority of retail value sales of yoghurt and sour milk products in the market.

Butter and spreads in the Philippines is projected to see good retail volume and strong retail current value growth over 2025. Butter is expected to see slightly higher retail current value growth than margarine and spreads, with the roles reversed in retail volume terms. Margarine and spreads is the clear leader in retail volume and value sales terms, benefiting from a wide array of brands and generally lower prices. Thus, margarine and spreads typically benefit from downtrading from butter, pa

Retail current value sales of dairy products and alternatives in the Philippines are projected to continue to rise at a strong rate over 2025, amid ongoing inflationary pressures. Nonetheless, the performance demonstrates the resilience of products seen as daily necessities, such as milk formula or powder milk. Efforts by incumbent players to focus on cost-containment strategies and marketing efforts support consistent demand.

Retail current value sales of plant-based dairy in the Philippines are expected to rise at a strong rate in 2025; faster than the 2023 and 2024 increments. The growth in retail current value sales is being supported by inflationary pressure on prices, but also a sustained demand for soy drinks, the main category, and rising awareness of and interest in “other” plant-based milk. Moreover, plant-based dairy retains wide room for development and growth, with plant-based yoghurt and cheese remaining

In 2024, the Philippines ranked 12th in average gross income among Asia Pacific countries, with a notable slowdown in per capita disposable income growth to 4.1% from 9.5% in 2023. Moreover, productivity and wage per hour remained below regional averages, highlighting the need for improvements. Over the forecast period, per capita disposable income is forecast to increase by 33%, driven by strong GDP growth and government initiatives in high-value industries.

In 2024, total dairy packaging volumes in the Philippines reached 4.4 billion units, marking a 4% increase. This growth was primarily driven by a significant rise in domestic milk production during the first half of the year. The National Dairy Authority (NDA) played a crucial role in this development through its aggressive efforts to boost local milk supply, which included importing dairy cattle, expanding existing herd sizes, and establishing five new stock farms. These initiatives aimed to re

Total confectionery packaging retail volumes in the Philippines increased by 1% in 2024, reaching 1.9 billion units. This growth can be attributed to several key factors, primarily consumer behaviour and packaging innovation. For example, the rising demand for on-the-go snacking led to a surge in flexible packaging formats. These lightweight materials not only reduce shipping costs and environmental impact but also offer freshness features such as resealable zippers, catering to urban lifestyles

In the Philippines, total baby food packaging retail volumes rose by 3% in 2024 to reach 243 million units, driven by a combination of demographic and policy-driven factors. The country witnessed a notable increase of 21% in newborns in 2024, naturally leading to a surge in demand for infant nutrition products. Concurrently, initiatives by organisations such as UNICEF and the World Food Programme expanded access to fortified baby food and nutrition-sensitive programmes, particularly in vulnerabl

In the Philippines, total processed fruit and vegetables packaging retail volumes reached 276 million units in 2024, representing a 3% increase from the previous year. This growth can be attributed to a combination of climate resilience strategies and sustainability-driven innovation. As the country frequently faces climate-related disruptions, there has been a heightened emphasis on extending the shelf life of perishable produce through processing and packaging, particularly in vulnerable regio

Total processed meat and seafood packaging retail volumes rose by 2% in the Philippines in 2024, reaching 3.2 billion units. This growth can be attributed to several interconnected factors. Increasing urbanisation and evolving consumer lifestyles have driven rising demand for convenient, ready-to-cook food options. Furthermore, the expansion of modern retail formats, such as supermarkets and online grocery platforms, has enhanced the accessibility of packaged food products. The Philippines has a