Vacuum cleaners in the Philippines experienced significant retail volume growth of 24% in 2025, to reach 531,200 units, driven by changing consumer lifestyles, technological advancements, and increasing disposable incomes. Urban households are increasingly adopting cordless stick and robotic vacuum cleaners, seeking convenient, space-saving, and time-saving cleaning solutions. The competitive environment is moderately concentrated, with leading brands like Simplus and Deerma maintaining their po

Large cooking appliances in the Philippines experienced solid retail volume growth of 6% in 2025, to reach 396,600 units, driven by middle-income households seeking premium products and modern kitchen designs. With the median disposable income per household continuing to rise, an increasing number of consumers invested in upgrading their kitchens. Large cooking appliances is forecast to continue growing, with a CAGR of 7% to reach 559,300 units in 2030, driven by increasing demand for products w

Food preparation appliances in the Philippines demonstrated robust growth in 2025, with a 3% increase in retail volume terms, reaching 1.4 million units. This growth was driven by improving economic conditions, shifting consumer habits, and the rising demand for multifunctional and premium products, as consumers were increasingly willing to invest in appliances that offered reliability, durability, and advanced functionality. As the urban population continues to grow and median disposable income

Home laundry appliances in the Philippines is characterised by healthy growth, driven by increasing urbanisation and rising disposable incomes. In 2025, the category recorded significant rises in retail volume sales of automatic washing machines and automatic dryers, both rising by 5% to reach 553,100 units and 24,800 units, respectively. The demand for convenience and hygiene-enhancing appliances is on the rise, with consumers willing to invest in premium products that offer cost-saving benefit

Consumer appliances in the Philippines demonstrated resilience in 2025, with 5% growth in retail volume terms, driven by urbanisation, rising incomes, and technological advancements. With the median disposable income per household rising, consumers invested in modern appliances that offered energy efficiency, smart connectivity, and hygiene-focused functions. Sales of consumer appliances are expected to continue growing in the forecast period, driven by increasing demand for convenient and moder

Personal care appliances in the Philippines experienced significant retail volume growth of 9% in 2025, to reach 1.5 million units, driven by rising self-care habits, the increasing urban population, rising disposable incomes, and growing demand for premium and smart products. This attractive category is expected to continue growing in the forecast period, driven by social commerce and increasing awareness of hygiene and grooming. To succeed, brands should focus on innovation, social commerce, a

Small cooking appliances in the Philippines experienced retail volume growth of 3% in 2025, to reach 6.5 million units, driven by favourable economic conditions, increasing health and wellness awareness, and changing consumer habits. The category was characterised by growing demand for multifunctional and compact appliances, with consumers seeking healthier cooking alternatives and space-saving solutions. As a result, brands are innovating their product offerings and leveraging e-commerce and di

In 2025, consumer credit in the Philippines saw robust growth, fueled by lower interest rates, easing inflation, and strong consumer demand, with credit cards and personal loans driving the expansion, while auto loans and durable goods financing remained steady. Despite these gains, many Filipinos still prefer informal lending due to persistent stigma around formal debt, prompting the Bangko Sentral ng Pilipinas (BSP) to intensify financial education initiatives to promote formal credit use. Cre

Refrigeration appliances in the Philippines demonstrated resilience in 2025, seeing 3% retail volume growth to reach 1.8 million units. This performance was driven by a combination of economic caution and rising household aspirations among Filipinos. Energy efficiency was a key purchase driver due to high electricity costs. Sales of refrigeration appliances are expected to continue growing over the next five years, with a retail volume CAGR of 4%, driven by increasing household incomes and a ris

Microwaves demonstrated a positive performance in the Philippines 2025, with retail volume growth rate of 4%, driven by increasing consumer purchasing power and a growing urban population. As consumers became more affluent, they were likely to purchase their first microwave or upgrade their appliance to a premium model with advanced features, presenting opportunities for businesses to innovate and grow. Growth is expected to continue in the forecast period, with a retail volume CAGR of 5%. The c

Dishwashers in the Philippines demonstrated stable growth in 2025, reaching a retail volume of 21,300 units, representing a 3% increase from the previous year. This growth was driven by increasing consumer awareness, urbanisation, and a shift towards more convenient household appliances. Sales are expected to continue growing, with retail volume sales forecast to increase by a CAGR of 3% to reach 24,900 units in 2030. The attractiveness of this category is underscored by the growing urban popula

Air conditioners in the Philippines maintained sustained dynamic growth in 2025, with sales rising by 9% to reach1.7 million units. This was driven by increasing demand for energy-efficient and health-focused products among urban households. With household penetration rates of only 15-25% for split and window air conditioners, there is significant potential for expansion, particularly among middle- to upper-income households. The forecast retail volume CAGR of 5% indicates continued solid growth

Jewellery in the Philippines demonstrated significant growth in 2025, with retail value sales reaching PHP41.7 billion, representing growth of 9%. Market polarisation drove jewellery growth, with diverging demand between affordable, mass-produced pieces and high-end, luxury items. The demand for fine jewellery was supported by improved consumer sentiment towards spending and the growth of high-net-worth individuals (HNWIs), reaching 5,596 in 2025. With a forecast CAGR of 5% to PHP53.9 billion by

Writing instruments in the Philippines demonstrated resilience in 2025, with growth driven by rising disposable incomes and increased demand for personalised products among Generation Z. The category is expected to continue growing, albeit at a slower rate, driven by trends such as sustainability and tech integration. Brands that can effectively leverage digital influence and incorporate eco-friendly materials are likely to drive growth. Current value sales of writing instruments are expected to

Bags and luggage in the Philippines demonstrated robust growth in 2025, with a 6% increase in retail value, reaching PHP35.1 billion, driven by rising disposable incomes, increased travel activity, and a growing preference for sustainable and affordable products among younger consumers. The market is expected to continue growing, driven by the forecast growth in high-net-worth individuals (HNWIs) and the expansion of e-commerce. To succeed, brands should focus on sustainability, premiumisation,

Personal accessories in the Philippines demonstrated resilience in 2025, with retail value growth of 7% outpacing retail volume growth of 2%, indicating a shift towards higher-value purchases. This trend is supported by the growing number of high-net-worth individuals (HNWIs), which reached 5,600 in 2025. The local market is characterised by polarisation, with consumers gravitating towards either high-end or budget-friendly options. E-commerce emerged as a dynamic distribution channel, accountin

Apparel and footwear in the Philippines is experiencing significant growth, driven by rising disposable incomes and urbanisation, with retail value sales of PHP744 billion in 2025, representing 8% growth from the previous year. This growth is accompanied by a shift towards sustainability and inclusivity in product development, with brands incorporating eco-friendly materials and inclusive sizing. There is also a polarisation trend, with budget-friendly local players and premium global brands gai

Apparel accessories in the Philippines experienced moderate growth in 2025, driven by easing inflation and consistent remittance flows, with retail value sales reaching PHP24,658 million and a growth rate of 6%. The category is expected to continue growing, driven by consumer demand for products that emphasise ethical sourcing, environmentally-friendly materials, and cultural inclusivity, with forecast retail sales reaching PHP35,971 million by 2030, representing a CAGR of 8%. There is polarisat

In 2025, sportswear in the Philippines demonstrated resilience as slowing inflation and stable interest rates improved consumer sentiment. Despite cautious spending among lower-income groups, rising health consciousness and disposable income drove steady value growth, further supported by urban lifestyle shifts and increased fitness participation. The environment is increasingly polarised, with consumers gravitating towards either premium offerings or budget-friendly alternatives. To maintain co

Childrenswear in the Philippines demonstrated robust growth in 2025, with retail value sales reaching PHP50.4 billion, a 10% increase from the previous year, driven by the country's economic recovery and evolving consumer preferences. This growth is supported by a 5% rise in GDP in the first quarter of 2025 and an increasing employed female population, a key demographic influencing childrenswear purchases. The market is characterised by a mix of local and international players, with top brands m

Footwear in the Philippines experienced strong value growth of 9% to reach PHP160,563 million in 2025. While men’s footwear was a particularly dynamic performer, women's footwear continued to account for a substantial portion of sales. Influenced by a blend of economic recovery and persistent cost pressures, the market is characterised by polarisation between budget-friendly, mass products and premium, branded footwear, with affluent buyers driving demand for the latter. Sustainability and comfo

Menswear in the Philippines exhibited significant growth in 2025, driven by market polarisation and increasing consumer expenditure on clothing. With sales reaching PHP209 billion, a growth of 8% from the previous year, the local market is attractive due to its rising disposable income and consumer demand for both budget-friendly and premium products. The category is expected to continue growing, with a forecast CAGR of 7% over the next five years, driven by trends such as sustainability, digita

Womenswear in the Philippines demonstrated robust growth in 2025, with a retail value of PHP292 billion, driven by polarisation towards premium and budget-friendly options. This growth is underpinned by sustained GDP growth, rising urban incomes, and an employed female population of 20.6 million. The category is expected to continue growing, driven by increasing demand for fashionable and culturally relevant clothing, as well as the growing influence of digital platforms and sustainability. To s

Hosiery in the Philippines demonstrated resilience in 2025, with positive retail volume and value growth. This performance was driven by increasing demand for premium and functional products, as well as the expansion of e-commerce platforms. The entry of luxury athleisure brand Alo Yoga and the growth of online sales channels are expected to continue shaping the competitive landscape. As a result, brands that offer affordable, practical basics and premium products with functional features are li