Value sales of sauces, dips and condiments rose strongly in the Philippines in 2025 while volume growth was steadier, supported by broad everyday usage and continued innovation in flavours and formats. Stock cubes and powders, mayonnaise and pasta sauces were key value contributors, while new launches from players such as Lee Kum Kee, Ajinomoto and McCormick widened choice and reinforced the category’s role in quick, flavour-led home cooking. Ongoing economic pressure kept price sensitivity high

In the Philippines, breakfast cereals recorded rising value sales in 2025, with value growth outpacing modest volume gains as the category continued to develop alongside more entrenched breakfast staples. Hot cereals and children’s breakfast cereals generated most value sales, supported by strong brand equities and pack-size strategies that encourage trial and repeat purchasing. Hot cereals delivered the fastest value growth, benefiting from clear health positioning around fibre and satiety, whi

In the Philippines, baked goods recorded rising retail value and volume sales in 2025, with leavened bread retaining its position as the largest segment as brands reinforced everyday relevance through wide distribution and messaging around freshness and nutrition. Pastries delivered the fastest value growth, supported by expanding snacking occasions and a broad mix spanning local favourites and international-style formats that caters to different budgets. Government support helped underpin affor

In the Philippines, rice, pasta and noodles recorded rising retail value sales in 2025 while retail volume remained stable, reflecting entrenched reliance on affordable carbohydrate staples. Instant noodles continued to account for the largest share of volume, with packaged rice also central, and recent rice shortages reinforced the importance of flexible purchasing options and price containment measures. Rice delivered the strongest value momentum, supported by its non-negotiable role in daily

In the Philippines, processed fruit and vegetables recorded modest value growth in 2025 while retail volume was broadly flat, indicating that price dynamics and limited premiumisation were more influential than higher per-capita consumption. Shelf stable fruit remained the largest value segment, supported by demand for convenient, long-life ingredients that help households manage time pressures and variable fresh produce availability. Frozen formats delivered the fastest value growth, although s

In the Philippines, edible oils recorded moderate retail value growth in 2025 while volume remained broadly flat, indicating that pricing and selective trading up drove performance more than higher consumption. Palm oil remained central due to affordability and versatility, while higher coconut oil prices linked to global supply constraints encouraged some price-sensitive switching into lower-priced alternatives. At the same time, at-home cooking engagement supported everyday usage, and olive oi

Value sales of sweet spreads increased in the Philippines in 2025, supported by the entrenched role of nut and seed based spreads, led by peanut butter, in both breakfast and cooking occasions, while honey delivered the fastest growth from a smaller base as wellness-driven consumers increasingly use it as a natural sweetener for drinks and home remedies. Brand activity continued to sustain engagement, with Nutella reinforcing versatility through social media and collaborations, and Newborn Food

In the Philippines, cooking ingredients and meals delivered stable retail value growth in 2025, while volume trends were more muted as inflation kept shoppers focused on core essentials. Edible oils remained the largest category by value, with modest growth driven more by pricing and selective trading up, while sauces, dips and condiments expanded through a broader offer that blended local flavours with convenience-led formats. Health positioning strengthened, reflected in faster value growth fo

In the Philippines, staple foods recorded rising value sales in 2025 while retail volume remained stable, reflecting the category’s non-discretionary role in household budgets amid inflationary pressure. Processed meat and seafood remained the largest contributor in value terms, while rice, pasta and noodles continued to see resilient demand, with policy shifts on rice imports and tariffs creating scope for greater pricing volatility over time. Brand owners increased investment in digital activa

In the Philippines, processed meat, seafood and alternatives recorded moderate retail value growth in 2025, with value rising faster than volume as unit prices increased while demand held steady. Shelf stable seafood remained the largest contributor to value sales, reflecting the everyday role of canned tuna and sardines as affordable, long-life proteins, while chilled processed red meat continued to benefit from use in familiar home-cooked dishes. Processed seafood was the most dynamic subcateg

In the Philippines, meals and soups recorded strong retail value growth in 2025 while volume rose more modestly, with price increases and some trading up supporting performance as time-poor households sought convenient meal solutions. Dry and shelf stable soups remained core contributors due to affordability and ease of use, while shelf stable and frozen ready meals continued to gain relevance in urban areas where freezer ownership and higher disposable incomes support stock-up behaviour. Soup w

Value sales for vitamins are seeing strong growth in the Philippines in 2025. Beauty-related vitamins such as vitamin E are attracting attention, driven by rising consumer consciousness around appearance and wellness. Digital platforms and influencer marketing have played a major role, with honest reviews and endorsements increasing product visibility. Myra-E, endorsed by Miss Universe Catriona Gray, promotes vitamin E for skin health and immunity, positioning beauty as part of overall wellness.

In 2025, analgesics in the Philippines is recording rising value sales. Early in the year, the country saw a sharp increase in WILD cases - water and food-borne diseases, influenza-like illnesses, leptospirosis and dengue. This surge triggered urgent public health advisories, urging citizens to adopt stricter hygiene practices. The Department of Health emphasised handwashing, safe food preparation and clean water access. Dengue cases alone rose by 224% from January to May compared to the previou

Retail value sales are rising for cough, cold and allergy (hay fever) remedies in the Philippines in 2025. As in-person interactions increase, exposure to allergens in public spaces has intensified. This shift, influenced by the commercialisation of social events, has led to a noticeable rise in demand for allergy relief products.

Eye care in the Philippines is recording rising value sales in 2025. With Filipinos spending more time on screens for work and leisure, eye strain and dryness have become common issues. This has led to increased demand for eye drops, blue light protection products and supplements that support vision health. Younger consumers are especially proactive, integrating eye care into their daily routines.

Retail value sales for herbal/traditional products in the Philippines are rising in 2025. Herbal products positioned for immunity (garlic, ginseng), beauty (collagen drinks, whitening supplements), and digestive health (probiotics, herbal teas) are in high demand. This is driven by post-pandemic health consciousness, beauty trends and increased awareness of gut health.

In 2025, consumer health in the Philippines is shaped by a convergence of health consciousness, digitalisation, and evolving consumer preferences, with overall value sales rising strongly. Heightened public health concerns, driven by a surge in infectious diseases such as dengue and influenza, have made hygiene and preventive care a year-round priority. This has led to increased demand for hygiene-related products, flu remedies, and all-in-one health kits, reflecting a broader shift toward self-

Sports nutrition in the Philippines is enjoying robust, double-digit value growth in 2025. Since 2024, running has gained popularity across urban areas like Makati and Taguig, where streets are periodically closed to support community runs. The rise of run clubs has created a social and accessible fitness movement, drawing in both beginners and seasoned athletes. This surge has directly influenced the demand for running-related sports nutrition products, particularly energy gels. Online platform

In 2025, changing food habits and increased consumption of processed meals have led to a noticeable rise in digestive discomfort among Filipinos, boosting retail value sales amid increased demand for remedies such as antacids and indigestion tablets. Consumers are now more proactive in managing digestive health, especially in urban areas where fast-paced lifestyles often lead to irregular eating patterns. Retailers have responded by expanding shelf space for digestive products and offering more

Value sales are rising robustly for wound care in the Philippines in 2025. Demand is positively correlated to increased interest in outdoor sports and activities. Growing levels of health consciousness, exacerbated by the pandemic, have fuelled the growth of physical fitness facilities such as gyms, cycling, and boxing studios, leading to an increase in injuries like sprains and abrasions. Additionally, the growing popularity of running, supported by the proliferation of running clubs, has contr

The NRT smoking cessation aids category in the Philippines is seeing relatively low value growth in 2025 as it competes for the same quitting occasions with an everexpanding vape ecosystem. Since the Vaporized Nicotine and NonNicotine Products Regulation Act (RA 11900) came into force (and was strengthened via implementing rules in late 2024), heated tobacco and evapor products have been more visible, regulated and, crucially, easier to discover across specialty shops and online. This keeps a la

2025 sees dermatologicals in the Philippines benefiting from unusually high temperatures, which have significantly impacted consumer purchasing patterns. The Department of Health issued warnings about increased cases of lice infestations during the summer, linking the outbreaks to extreme weather conditions. This triggered heightened demand for antiparasitics/lice (head and body) treatments, particularly among families and school-aged children. Consumers have become more proactive in addressing

In 2025, sleep aids is seeing value sales rising as increasingly hectic lifestyles prompt consumers to treat poor sleep. The average Filipino works around 41 hours per week yet only manages around six hours of sleep nightly. This imbalance, highlighted by the Philippine Statistics Authority, has led to widespread sleep deprivation - especially among women, who tend experience more fragmented and lower-quality sleep than men.

Retail value sales for weight management and wellbeing are rising rapidly in the Philippines in 2025. Urbanisation and the rise of a convenience-driven lifestyle in the Philippines have significantly increased access to processed foods. This shift has contributed to a surge in obesity and related health risks, prompting a growing demand for weight management and wellbeing products. According to the World Health Organization, obesity rates in the Philippines are climbing fast, with processed food