Tea in the Philippines experienced increased retail value sales during 2025, driven by consistent consumer demand and tea's strong association with health benefits. Traditional black tea bags maintained their leading share, yet dynamic growth was observed in fruit/herbal tea and green tea, especially matcha, fuelled by wellness trends. Widespread promotional activity, including discounts and bundle offers in the dominant retail channel of supermarkets, and across rapidly expanding e-commerce pla

Other hot drinks in the Philippines saw robust retail value growth in 2025, predominantly led by affordable and versatile malt-based options. Amid inflation, brands used competitive pricing and discounters offered value. Other plant-based hot drinks experienced the most dynamic growth, driven by demand for convenient, health-conscious options. Strategic partnerships and product innovation are poised to fuel future expansion, with marketing focused on health and community. Nestlé's Milo dominates

Hot drinks in the Philippines experienced robust growth in 2025, primarily driven by instant coffee and malt-based options, while fresh ground coffee pods showed dynamic expansion appealing to premiumisation trends. Health trends significantly boosted other plant-based hot drinks and tea. Despite initial price revisions by the DTI, brands strategically employed promotions and loyalty incentives to maintain affordability. Global coffee supply instability remains a concern, but government-backed l

Coffee in the Philippines saw retail value growth in 2025, driven by premiumisation and higher unit prices, with value growth surpassing volume. Instant coffee mixes remained the largest contributor, though fresh ground coffee emerged as the most dynamic performer. Nespresso significantly accelerated this trend through strategic product innovations, boutique expansion, and influential marketing. Despite upward pressure on prices, exacerbated by global supply instability, players like Universal R

In the Philippines, RTD tea posted rising retail volume and value sales in 2025, supported by demand for convenient, refreshing drinks positioned as a lighter alternative to carbonates. Still RTD tea led growth, with reduced sugar variants gaining pace as sugar awareness rises and green tea propositions align with wellness priorities. Universal Robina strengthened category momentum by widening rural reach for C2 and extending the range with new green tea flavours, while other players increased v

In the Philippines, RTD coffee recorded strong growth in both retail volume and value sales in 2025, reflecting rising demand for convenient, café-style drinks that fit busy routines. Regular RTD coffee drove volume gains as consumers continued to favour familiar, creamy profiles, while reduced sugar options remained niche despite gradually rising health awareness. Premiumisation added a second layer of growth, with more imported and co-branded lines becoming visible in modern trade at significa

In the Philippines, off-trade soft drinks volume sales rose in 2025, supported by stronger marketing, improved distribution and stabilising prices despite ongoing inflationary pressure. Carbonates remained the largest category by volume, with cola variants sustaining their lead in value terms, while bottled water continued to benefit from its role as a daily essential. Affordability considerations are shaping strategy, prompting pack-size adjustments and sharp price points, alongside high-visibi

In the Philippines, bottled water recorded strong retail volume growth in 2025, alongside solid increases in value sales, reflecting its role as a daily essential shaped by safety concerns and convenience-led consumption. Wider availability through sari-sari stores and expanding convenience store networks supported penetration beyond major cities, reinforcing bottled water’s importance for both at-home use and on-the-go hydration. Still purified bottled water remained the dominant offer and also

In the Philippines, carbonates recorded rising retail volume sales in 2025, while retail value sales increased faster as brands balanced affordability with perceived value through tiered pricing, multipacks and selective innovation. Cola carbonates continued to account for the largest share of value sales, maintaining the category’s mainstream appeal even as consumers remain inflation-sensitive. Growth in volume was led by reduced sugar cola carbonates, with broader distribution of zero-sugar li

In the Philippines, concentrates recorded rising retail volume sales in 2025, driven by robust demand for powder concentrates that offer multiple servings at a low unit cost. Powder formats led growth as they align with value-seeking household routines and remain widely available, with functional cues and sharp price points supporting penetration. Marketing activity also intensified, with leading players such as Mondelez and Nestlé combining promotions and digital-led engagement to keep brands v

In the Philippines, juice recorded rising retail value and volume sales in 2025, with value growth outpacing volume as brands continued to defend pricing while driving mix. Juice drinks remained the main contributor to value sales, benefiting from affordability and flavour variety, while also serving as a perceived healthier alternative to carbonates for many households. Volume growth was led by juice drinks, although 100% juice also expanded steadily as established players reinforced health-led

In the Philippines, sports drinks recorded marginal volume growth in 2025, while value sales increased more noticeably as pricing, premium positioning and higher-priced variants lifted the mix. Regular sports drinks remained the strongest performer, supported by wide availability and entrenched brand recognition, while reduced sugar options stayed niche despite growing health interest. Marketing is increasingly centred on digital channels and influencer partnerships, with distribution expansion

In the Philippines, energy drinks recorded rising retail volume and value sales in 2025, supported by busy lifestyles and steady demand for quick energy boosts, alongside price adjustments and gradual premiumisation. Cobra and Sting continued to benefit from extensive availability across traditional retail and local foodservice, while PET formats supported on-the-go usage even as returnable glass remained important for price-sensitive shoppers. Reduced sugar energy drinks delivered the fastest v

Value sales of sauces, dips and condiments rose strongly in the Philippines in 2025 while volume growth was steadier, supported by broad everyday usage and continued innovation in flavours and formats. Stock cubes and powders, mayonnaise and pasta sauces were key value contributors, while new launches from players such as Lee Kum Kee, Ajinomoto and McCormick widened choice and reinforced the category’s role in quick, flavour-led home cooking. Ongoing economic pressure kept price sensitivity high

In the Philippines, breakfast cereals recorded rising value sales in 2025, with value growth outpacing modest volume gains as the category continued to develop alongside more entrenched breakfast staples. Hot cereals and children’s breakfast cereals generated most value sales, supported by strong brand equities and pack-size strategies that encourage trial and repeat purchasing. Hot cereals delivered the fastest value growth, benefiting from clear health positioning around fibre and satiety, whi

In the Philippines, baked goods recorded rising retail value and volume sales in 2025, with leavened bread retaining its position as the largest segment as brands reinforced everyday relevance through wide distribution and messaging around freshness and nutrition. Pastries delivered the fastest value growth, supported by expanding snacking occasions and a broad mix spanning local favourites and international-style formats that caters to different budgets. Government support helped underpin affor

In the Philippines, rice, pasta and noodles recorded rising retail value sales in 2025 while retail volume remained stable, reflecting entrenched reliance on affordable carbohydrate staples. Instant noodles continued to account for the largest share of volume, with packaged rice also central, and recent rice shortages reinforced the importance of flexible purchasing options and price containment measures. Rice delivered the strongest value momentum, supported by its non-negotiable role in daily

In the Philippines, processed fruit and vegetables recorded modest value growth in 2025 while retail volume was broadly flat, indicating that price dynamics and limited premiumisation were more influential than higher per-capita consumption. Shelf stable fruit remained the largest value segment, supported by demand for convenient, long-life ingredients that help households manage time pressures and variable fresh produce availability. Frozen formats delivered the fastest value growth, although s

In the Philippines, edible oils recorded moderate retail value growth in 2025 while volume remained broadly flat, indicating that pricing and selective trading up drove performance more than higher consumption. Palm oil remained central due to affordability and versatility, while higher coconut oil prices linked to global supply constraints encouraged some price-sensitive switching into lower-priced alternatives. At the same time, at-home cooking engagement supported everyday usage, and olive oi

Value sales of sweet spreads increased in the Philippines in 2025, supported by the entrenched role of nut and seed based spreads, led by peanut butter, in both breakfast and cooking occasions, while honey delivered the fastest growth from a smaller base as wellness-driven consumers increasingly use it as a natural sweetener for drinks and home remedies. Brand activity continued to sustain engagement, with Nutella reinforcing versatility through social media and collaborations, and Newborn Food

In the Philippines, cooking ingredients and meals delivered stable retail value growth in 2025, while volume trends were more muted as inflation kept shoppers focused on core essentials. Edible oils remained the largest category by value, with modest growth driven more by pricing and selective trading up, while sauces, dips and condiments expanded through a broader offer that blended local flavours with convenience-led formats. Health positioning strengthened, reflected in faster value growth fo

In the Philippines, staple foods recorded rising value sales in 2025 while retail volume remained stable, reflecting the category’s non-discretionary role in household budgets amid inflationary pressure. Processed meat and seafood remained the largest contributor in value terms, while rice, pasta and noodles continued to see resilient demand, with policy shifts on rice imports and tariffs creating scope for greater pricing volatility over time. Brand owners increased investment in digital activa

In the Philippines, processed meat, seafood and alternatives recorded moderate retail value growth in 2025, with value rising faster than volume as unit prices increased while demand held steady. Shelf stable seafood remained the largest contributor to value sales, reflecting the everyday role of canned tuna and sardines as affordable, long-life proteins, while chilled processed red meat continued to benefit from use in familiar home-cooked dishes. Processed seafood was the most dynamic subcateg

In the Philippines, meals and soups recorded strong retail value growth in 2025 while volume rose more modestly, with price increases and some trading up supporting performance as time-poor households sought convenient meal solutions. Dry and shelf stable soups remained core contributors due to affordability and ease of use, while shelf stable and frozen ready meals continued to gain relevance in urban areas where freezer ownership and higher disposable incomes support stock-up behaviour. Soup w