COMPETITIVE LANDSCAPE
Coca-Cola remains overall leader as players invest in cross-industry innovation
Coca-Cola Beverages Philippines was the leading company in 2025 in carbonates, as well as the most dynamic in terms of volume growth. The player is present across various segments including cola carbonates, orange carbonates, and lemonade/lime carbonates.
Coca-Cola invests further in awareness and engagement
Coca-Cola company continued to focus on building awareness during cultural events, such as the Coke Christmas Truck Tour event towards the end of 2024, and the Sprite Summer Hotspots event in 2025. Thereby strengthening brand affinity by associating products with festive and seasonal moments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Philippines?
- To what extent are health considerations impacting consumption of Carbonates in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Philippines?
- Which are the leading brands in Carbonates in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Carbonates in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in the Philippines - Category analysis
KEY DATA FINDINGS
Zero-sugar formats and affordability tactics lift carbonates in 2025
Retail value sales outpace volume sales growth in carbonates in 2025
Reduced sugar cola carbonates drives overall volume growth
Carbonates faces further solid growth for forecast period
Digital and tech advances to shape development and progress
Foodservice channel will continue as critical growth driver
Coca-Cola remains overall leader as players invest in cross-industry innovation
Coca-Cola invests further in awareness and engagement
Small local grocers remains key distribution channel in 2025
E-commerce enjoys fastest rise
Soft Drinks in the Philippines - Industry Overview
Pricing discipline and digital engagement support soft drinks recovery
KEY DATA FINDINGS
Retail value sales rise amid stabilising prices
Affordability concerns prompt players to focus on cost to consumers
Health and wellness trends remain critical to development
Digital and technological advancements to support further growth and development
Increased competitive threat from foodservice
Sustainability concerns will continue to exert strong influence on innovation
Coca-Cola maintains overall leadership
Nestlé invests in integrated marketing strategy
Small local grocers continues as key retail distribution channel
Foodservice remains key growth driver
Fountain sales in the Philippines
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!