PROSPECTS AND OPPORTUNITIES
Coca-Cola ramps up its investment, driving continued growth
Volume sales of carbonates in the Philippines are expected to continue growing steadily over the forecast period, driven by improving economic conditions that will enable consumers to spend more on discretionary products like soft drinks. Retail will remain the dominant channel for growth, with a significant portion of carbonate sales still coming from sari-sari stores, although on-trade demand is expected to reach pre-pandemic levels by 2026.
Continued focus on health and wellness
Health and wellness will play a crucial role in shaping the trajectory of carbonates during the forecast period. Government agencies and non-profit organisations, through campaigns like Diabetes Awareness Week, are playing a significant role in educating consumers on the health risks of excessive sugar intake.
Growing demand for convenient packaging, while roll-out of PET bottles is anticipated to accelerate
Coca-Cola’s strategic push to expand the availability of its 200ml PET bottles is expected to yield strong volume growth in both foodservice and retail channels during the forecast period. This smaller pack size, designed for convenience, aligns well with the fast-paced lifestyles of today’s consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Philippines?
- To what extent are health considerations impacting consumption of Carbonates in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Philippines?
- Which are the leading brands in Carbonates in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Carbonates in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in the Philippines - Category analysis
KEY DATA FINDINGS
Carbonates enjoy accelerated growth in 2024
Increase in demand for reduced sugar carbonates
Incumbent players invest in cross-industry product innovation
Coca-Cola ramps up its investment, driving continued growth
Continued focus on health and wellness
Growing demand for convenient packaging, while roll-out of PET bottles is anticipated to accelerate
Soft Drinks in the Philippines - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Philippines
Trends
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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