PROSPECTS AND OPPORTUNITIES
A brighter outlook as price increases slow
Slowed price growth is anticipated to stimulate volume sales of carbonates in Serbia over the forecast period. On-trade growth is set to be higher than off-trade as the foodservice industry continues to recover, and busy lifestyles encourage on-the-go consumption.
Innovation to capture consumers' attention
Intense competition is expected to drive innovation, including unique flavours and redesigned packaging, to capture consumers’ attention. Discounts and promotions will also be used to boost volume sales of carbonates as price-sensitive consumers will be looking for value for money.
Leading companies to maintain their market positions
Given the maturity of the carbonated drinks market in Serbia, leading companies are expected to maintain their market positions over the forecast period. The stalwart foreign players, Coca-Cola Co and PepsiCo Inc, will continue to dominate cola carbonates, leveraging their extensive advertising, strong brand loyalty, and widespread distribution networks.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Serbia?
- To what extent are health considerations impacting consumption of Carbonates in Serbia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Serbia?
- Which are the leading brands in Carbonates in Serbia?
- What potential exists for multinational or domestic soft drinks companies to expand in Serbia?
- How are products distributed in Carbonates in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Serbia - Category analysis
KEY DATA FINDINGS
Price increases and health concerns influence purchasing decisions in 2024
Little innovation in cola carbonates
New flavours and healthier options in non-cola carbonates
A brighter outlook as price increases slow
Innovation to capture consumers' attention
Leading companies to maintain their market positions
Soft Drinks in Serbia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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