Select Country Report
COMPETITIVE LANDSCAPE
Coca-Cola maintains its lead thanks to a strong brand portfolio and enhanced local infrastructure
Coca-Cola HBS Serbia ad maintained its robust lead in carbonates in 2025, thanks to its top Coca-Cola brand alongside Fanta, Schweppes, and Sprite. The player benefits from brand loyalty, strong brand availability, and trust, alongside investing heavily in Serbian infrastructure, logistics, and distribution.
Private label grows in demand, due to consumers seeking good quality at affordable prices
Private label player Lidl Srbija KD saw healthy company growth in 2025, albeit from a low base. The player offers the Freeway brand in carbonates.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Serbia?
- To what extent are health considerations impacting consumption of Carbonates in Serbia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Serbia?
- Which are the leading brands in Carbonates in Serbia?
- What potential exists for multinational or domestic soft drinks companies to expand in Serbia?
- How are products distributed in Carbonates in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Serbia - Category analysis
KEY DATA FINDINGS
A flat volume performance for carbonates, due to high prices and competition from other soft drinks
Health and wellness trends place downwards pressure on carbonates
Health and wellness trends lead to demand for reduced sugar carbonates
Volume sales will remain challenged by competition from healthier soft drinks
Unique flavours, colours, and licensing partnerships set to attract consumer attention
A stronger focus on reduced sugar carbonates is expected to continue
Coca-Cola maintains its lead thanks to a strong brand portfolio and enhanced local infrastructure
Private label grows in demand, due to consumers seeking good quality at affordable prices
Small local grocers maintains a marginal distribution channel lead over the upcoming convenience stores
Retail e-commerce sees the strongest growth, albeit from an emergent base
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
Soft Drinks in Serbia - Industry Overview
Sales remain impacted by economic instability, with volume sales remaining low
KEY DATA FINDINGS
Health and wellness trends influence demand for reduced sugar options
Busy lifestyles support demand for smaller format sizes to suit on-the-go consumption
Sustainability trends influence the growing use of recycled packaging materials
Volume sales expected to maintain low positive growth, driven by the most in-demand soft drinks
Price sensitivity will continue, with consumers seeking deals, discounts, and private label
Developments expected to focus on lower sugar and functional soft drinks, with flavour remaining important
Coca-Cola maintains overall lead thanks to diverse brand portfolio, ongoing innovations, and strong distribution
Private label grows in demand, while lifestyle brand Oshee benefits from the popularity of sports drinks
Convenience stores benefit from consumers’ demand for fast, efficient, small and frequent shopping
Retail e-commerce and discounters grow in demand, catering to convenience and affordability
Foodservice vs retail split
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitions
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This report originates from Passport, our Carbonates research and analysis database.
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