COMPETITIVE LANDSCAPE
Coca-Cola continues to dominate
Coca-Cola East & Central Africa Division remained the clear leader of carbonates in Kenya in 2025, supported by its long-established presence in the market since 1948 and its substantial investment in local distribution infrastructure. Its extensive network of bottling partners, broad product portfolio, and constant, high-impact advertising have strengthened its visibility and consumer reach.
Significant investment and a diverse portfolio drive growth of Coca-Cola
Coca-Cola recorded further growth in 2025, benefiting from substantial investments made over the review period that expanded its local production capacity. In addition, the company continues to diversify its portfolio with a wide range of flavours, such as cola, lemon, orange and pineapple, to cater to evolving consumer tastes.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Kenya?
- To what extent are health considerations impacting consumption of Carbonates in Kenya?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Kenya?
- Which are the leading brands in Carbonates in Kenya?
- What potential exists for multinational or domestic soft drinks companies to expand in Kenya?
- How are products distributed in Carbonates in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Kenya - Category analysis
KEY DATA FINDINGS
Rising disposable incomes, urbanisation and innovation drive growth in 2025
Positive performance for carbonates supported by lifestyle trends
Reduced sugar cola carbonates benefits from innovation and health trend
Carbonates set to continue their upward trajectory
Technological advancements enable improved product innovation
Rising importance of sustainability
Coca-Cola continues to dominate
Significant investment and a diverse portfolio drive growth of Coca-Cola
Small local grocers maintain their lead
Robust growth of e-commerce
Soft Drinks in Kenya - Industry Overview
Soft drinks remains resilient in 2025
KEY DATA FINDINGS
Rising demand for lighter, better-for-you options
Escalating production costs drive price increases
Consumer caution and downgrading
Economic recovery and innovation will sustain growth
Evolving consumer preferences and a more sophisticated retail landscape
Sustainability to play an increasingly important role
Coca-Cola, present in the market since 1948, maintains its lead
Coca-Cola strengthens its position through significant investment, acquisitions and diversifying its portfolio
Leading small local grocers face an increasingly challenging operating landscape
Convenient e-commerce
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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