COMPETITIVE LANDSCAPE
Coca-Cola Morocco maintains its leadership through strategic agility and consumer confidence
Coca-Cola Morocco was the leading company in 2025 in carbonates, although it lost slight volume share during the year. The player offers brands including Coca-Cola, Hawaii, Schweppes, Fanta, Pom’s, Diet Coke and Fanta.
Local agility drives growth for Sodalmu SA’s in carbonates during 2025
Sodalmu SA, ranked third in carbonates in Morrocco in 2025, emerged as the most dynamic company overall, driven by its Ice brand and variants including Ice Orange, Ice Passion, Ice Limonade, and Ice Pomme. The local player outperformed global competitors in volume growth by effectively navigating the country’s unique consumer behaviours and the category’s conditions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Morocco?
- To what extent are health considerations impacting consumption of Carbonates in Morocco?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Morocco?
- Which are the leading brands in Carbonates in Morocco?
- What potential exists for multinational or domestic soft drinks companies to expand in Morocco?
- How are products distributed in Carbonates in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Morocco - Category analysis
KEY DATA FINDINGS
Health awareness and convenience shape carbonates during 2025 in Morocco
Flat off-trade volume growth for carbonates amid economic recovery and rising health awareness
Rising health awareness drives growth in reduced sugar carbonates during 2025
Modest growth is forecast for carbonates amid health awareness and category maturity
Innovate packaging will respond to affordability and sustainability challenges
Taxation, health, and sustainability are expected to shape carbonates across the forecast period
Coca-Cola Morocco maintains its leadership through strategic agility and consumer confidence
Local agility drives growth for Sodalmu SA’s in carbonates during 2025
Small local grocers retains its lead through convenience, while providing single-serving formats
Vending and forecourt retailers drive growth while discounters expands during 2025
Soft Drinks in Morocco - Industry Overview
Affordability, health trends, and on-the-go consumption drives growth for soft drinks
KEY DATA FINDINGS
Macroeconomic recovery and evolving retail dynamics drive soft drink sales in 2025
Health consciousness and sugar reduction shape consumer preferences
Trust, sustainability, and packaging influence soft drinks dynamic in 2025
Growth is expected to be driven by economic recovery, urbanisation and health awareness
Innovation and product diversification are expected to meet evolving consumer preferences
Price sensitivity, promotions, and widespread distribution will remain key
Les Eaux Minérales d’Oulmès and Coca-Cola Morocco leads soft drinks in 2025
Les Eaux Minérales d’Oulmès and Agro Juice Processing SA drive growth in 2025
Small local grocers drives sales while discounters continues to expand in Morocco
The on-trade channel outpaces off-trade amid tourism-driven demand and premiumisation
Fountain sales in Morocco
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!