PROSPECTS AND OPPORTUNITIES
Innovative branding to challenge traditional cola
The lemonade/lime carbonates category is expected to experience robust growth during the forecast period, driven by its ability to effectively mask the taste of sweeteners. This trend has been amplified by the strong advertising support behind global brands like Sprite and Fanta, which have reinforced consumer loyalty and awareness.
Returnable packaging as a cost and sustainability strategy
The rising costs associated with VAT and ICE taxes have prompted a renewed focus on returnable packaging, which offers both economic and environmental benefits. Since 2023, the introduction of a refundable tax on non-returnable plastic bottles has spurred recycling efforts, creating a financial incentive for consumers to return bottles to recyclers.
Broadening the appeal of tonic water beyond gin mixers
The growth potential of tonic water has been intrinsically linked to the popularity of gin, which, while enjoying an initial surge, now appears to be stabilising. This dependency poses a challenge, particularly as the novelty of gin wanes among Ecuadorian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Ecuador?
- To what extent are health considerations impacting consumption of Carbonates in Ecuador?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Ecuador?
- Which are the leading brands in Carbonates in Ecuador?
- What potential exists for multinational or domestic soft drinks companies to expand in Ecuador?
- How are products distributed in Carbonates in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Ecuador - Category analysis
KEY DATA FINDINGS
Stable pricing strategies amidst VAT adjustment
Consumer preference for reduced sugar cola carbonates
Growth in non-cola carbonates through reformulation success
Innovative branding to challenge traditional cola
Returnable packaging as a cost and sustainability strategy
Broadening the appeal of tonic water beyond gin mixers
Soft Drinks in Ecuador - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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