COMPETITIVE LANDSCAPE
Coca-Cola’s Pivara holds on to commanding lead
Pivara Skopje, which manufactures on behalf of Coca-Cola, continues to have a commanding lead, accounting for nearly one-third of volume sales. Its success is due to its wide availability and extensive portfolio, including Coca Cola, Fanta, Schweppes and Sprite.
Atlantic Trade gains most volume share
Croatian company, Atlantic Trade, gains the most volume share in 2025, and lies fifth in the rankings. The successful performance of its non-cola carbonates brand Cockta is the main driver of this growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in North Macedonia?
- To what extent are health considerations impacting consumption of Carbonates in North Macedonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in North Macedonia?
- Which are the leading brands in Carbonates in North Macedonia?
- What potential exists for multinational or domestic soft drinks companies to expand in North Macedonia?
- How are products distributed in Carbonates in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in North Macedonia - Category analysis
KEY DATA FINDINGS
Focus on healthier options
Minimal retail volume growth in 2025
Tonic water/mixers/other bitters registers highest volume growth
Bleak outlook over forecast period
Players continue to innovate
Increasing focus on making carbonates healthier
Coca-Cola’s Pivara holds on to commanding lead
Atlantic Trade gains most volume share
Small local grocers continue to dominate, though retail e-commerce makes most gains
Volume sales sizeable through foodservice
Soft Drinks in North Macedonia - Industry Overview
A shift to heathier soft drinks
KEY DATA FINDINGS
Muted picture in 2025
Continuing price sensitivity
Health and wellness claims enter the mainstream
Muted outlook over forecast period
Opportunities to add value
Both winners and losers
Fruvita gains most volume share
Small local grocers continue to dominate distribution
Retail e-commerce gains most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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