PROSPECTS AND OPPORTUNITIES
Minimal growth amidst maturity and demographic challenges
Over the forecast period, the carbonates category is expected to exhibit minimal growth in consumer demand, with both off-trade retail volume and value sales projected to increase only marginally. The maturity of most carbonates subcategories, combined with the declining popularity of sugary beverages and negative demographic trends, is likely to constrain growth potential.
The expansion of tonic water and mixers as key growth drivers
Tonic water, mixers, and other bitters are set to maintain their position as the fastest-growing areas within carbonates over the forecast period. The enduring appeal of the Schweppes brand, bolstered by recent innovations such as Schweppes Pink Mixer Style, has invigorated the category and spurred interest in both regular and reduced sugar variants.
Ongoing decline of regular cola carbonates and a shift towards healthier alternatives
In contrast to the robust prospects for tonic water and mixers, regular cola carbonates and other regular carbonates categories are expected to face intensified challenges over the forecast period. The increasing consumer awareness of the adverse health effects of excessive sugar consumption is projected to accelerate the shift away from sugary beverages.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in North Macedonia?
- To what extent are health considerations impacting consumption of Carbonates in North Macedonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in North Macedonia?
- Which are the leading brands in Carbonates in North Macedonia?
- What potential exists for multinational or domestic soft drinks companies to expand in North Macedonia?
- How are products distributed in Carbonates in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in North Macedonia - Category analysis
KEY DATA FINDINGS
Declining demand for regular cola carbonates amidst health-conscious trends
Surging popularity of tonic water and emerging non-cola carbonates
The rise of reduced sugar carbonates and shifts in consumer preferences
Minimal growth amidst maturity and demographic challenges
The expansion of tonic water and mixers as key growth drivers
Ongoing decline of regular cola carbonates and a shift towards healthier alternatives
Soft Drinks in North Macedonia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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