COMPETITIVE LANDSCAPE
Reliance Consumer Products consolidates a strong position by prioritising affordability and leveraging its expansive distribution infrastructure
Reliance Consumer Products through Campa Cola represents a significant structural shift in the Indian carbonates market, primarily driven by an affordable pricing model that current incumbents are struggling to match. By positioning 200ml entry-level products at just INR10, Reliance is effectively halving the price point of established global players and forcing a reassessment of traditional value chain economics.
Lahori Zeera evolves into a major market contender
Lahori Zeera exemplifies a "Bharat-first" disruption strategy by prioritising the expansive and often underserved general trade market over urban modern retail. The brand’s success is anchored in a strategic INR10 price point and a hyper-local flavour profile that resonates with Indian nostalgia, allowing it to challenge global beverage giants.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in India?
- To what extent are health considerations impacting consumption of Carbonates in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in India?
- Which are the leading brands in Carbonates in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in Carbonates in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in India - Category analysis
KEY DATA FINDINGS
Prolonged demand for carbonates in 2025
Warm weather continues to drive carbonates sales in 2025
Rapid expansion of quick commerce
Inflation exacerbated by geopolitical conditions puts pressure on the bottom line of carbonates players
Tax change in 2025 not expected to have significant impact on sales
Companies adjust their sugar free portfolios in response to the rise of diabetes
Reliance Consumer Products consolidates a strong position by prioritising affordability and leveraging its expansive distribution infrastructure
Lahori Zeera evolves into a major market contender
Quick commerce is redefining the marketing landscape
Soft Drinks in India - Industry Overview
Robust growth supported by low per capita consumption
KEY DATA FINDINGS
Rising health awareness drives shift to health-oriented products
Intense price competition
Low base, young demographic, and macroeconomic growth support sales
Increased cost of importing raw materials
PepsiCo and Coca-Cola prioritise brand-building and promoting a circular economy
Competitive landscape disrupted by Reliance Consumer Products and niche players
Quick commerce is redefining the marketing landscape for soft drinks
Foodservice vs retail split
Fountain sales in India
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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