PROSPECTS AND OPPORTUNITIES
Carbonates set to maintain solid growth potential
In the forecast period, carbonates in India is set to maintain volume and current value growth in both the off-trade and on-trade channels, with increases anticipated across all categories. There are several factors expected to drive growth, including the fact that the total population is expected to continue to rise over the forecast period.
Movements in bottling and distribution likely to contribute to growth
Leading players are allocating additional resources to refine their production and distribution strategies. Currently, carbonates are available in around 4-5 million outlets across India, which offers significant growth potential, as there are nearly 12 million outlets distributing fmcg nationwide.
Sugar is a significant point of contention for carbonates players, and the primary obstacle to greater uptake
In India, an estimated 77 million individuals aged 18 and above have type 2 diabetes, while another 25 million fall into the pre-diabetic category, according to the World Health Organization (WHO). Coca-Cola India and PepsiCo India Holdings have been actively reducing the sugar content of their carbonates, driven by heightened health consciousness since the pandemic.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in India?
- To what extent are health considerations impacting consumption of Carbonates in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in India?
- Which are the leading brands in Carbonates in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in Carbonates in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in India - Category analysis
KEY DATA FINDINGS
Electrification, value over volume approach, and explosion of quick commerce drive sales of carbonates in India
Stakeholders in carbonates seek tax reduction
Success of Reliance Consumer Products prompts Coca-Cola India and PepsiCo India Holdings to explore the launch of more affordable options
Carbonates set to maintain solid growth potential
Movements in bottling and distribution likely to contribute to growth
Sugar is a significant point of contention for carbonates players, and the primary obstacle to greater uptake
Soft Drinks in India - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in India
Trends
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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