PROSPECTS AND OPPORTUNITIES
Future growth in carbonates will be driven tourism amid adoption of healthier lifestyles
As part of its Vision 2030 strategy, Saudi Arabia plans to attract over 100 million visitors annually by 2030, which is expected to significantly boost the carbonates market in the Kingdom. Alongside the well-established religious tourism, both public and private sector entities are collaborating to expand leisure tourism and diversify the country’s economy.
Discounters and warehouse outlets will continue to expand
Discounters and warehouse outlets are set to continue expanding both in terms of physical locations and online ordering platforms, driven by their competitive pricing and wide product range. As inflation and the rising cost of living place pressure on household budgets, many consumers are increasingly turning to these outlets for more affordable options, making them particularly appealing to price-conscious shoppers.
Brands will focus their attention on local tastes
During the forecast period, it is expected that brands will create new products that resonate with the unique tastes and preferences of Saudi Arabian consumers. These new product developments will not only meet the need for hydration but also enhance the consumer experience by offering distinctive and culturally relevant choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Saudi Arabia?
- To what extent are health considerations impacting consumption of Carbonates in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Saudi Arabia?
- Which are the leading brands in Carbonates in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in Carbonates in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Saudi Arabia - Category analysis
KEY DATA FINDINGS
High temperatures continue to drive growth
PepsiCo continues to lead
Local players on the rise
Future growth in carbonates will be driven tourism amid adoption of healthier lifestyles
Discounters and warehouse outlets will continue to expand
Brands will focus their attention on local tastes
Soft Drinks in Saudi Arabia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Saudi Arabia
Trends
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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