COMPETITIVE LANDSCAPE
Coca-Cola HBC strengthens its leading position with a broad portfolio and strong execution
Coca-Cola HBC remains the leading company in carbonates in 2025, supported by a comprehensive brand portfolio including Coca-Cola, Fanta, Sprite and Kinley. Its leadership is further reinforced by extensive distribution, strong visibility in both modern and traditional retail, and sustained investment in promotional activity.
Coca-Cola HBC records the strongest volume growth through portfolio expansion and targeted innovation
Coca-Cola HBC delivered the strongest volume growth in 2025, expanding into premium segments with products such as Three Cents (currently concentrated in the on-trade) and revitalising reduced sugar carbonates through the launch of Sprite Zero. Extensive marketing campaigns, ranging from mass media to in-store displays, supported this momentum.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Czech Republic?
- To what extent are health considerations impacting consumption of Carbonates in Czech Republic?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Czech Republic?
- Which are the leading brands in Carbonates in Czech Republic?
- What potential exists for multinational or domestic soft drinks companies to expand in Czech Republic?
- How are products distributed in Carbonates in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in the Czech Republic - Category analysis
KEY DATA FINDINGS
Reduced-sugar innovation and a colder summer shape category performance in 2025
Volume declines reflect weather effects and rising substitution toward healthier beverages
Reduced sugar variants outperform as innovation and health trends converge
Discount reliance and shifting consumption patterns will shape future volume growth
Digital and technological advancements expand choice while supporting reduced sugar innovation
Health and wellness trends and potential sugar tax implications will reinforce the shift toward no-sugar carbonates
Coca-Cola HBC strengthens its leading position with a broad portfolio and strong execution
Coca-Cola HBC records the strongest volume growth through portfolio expansion and targeted innovation
Hypermarkets lead due to assortment breadth and strong promotional mechanics
E-commerce grows fastest while discounters gain share through convenience and pricing
Soft Drinks in the Czech Republic - Industry Overview
Economic stabilisation supports a steadying of soft drinks consumption despite continued price sensitivity
KEY DATA FINDINGS
Price sensitivity and discount reliance continue to shape purchasing behaviour
Health and wellness trends sustain premium pockets of growth
Innovation accelerates as brands target younger and health-conscious consumers
Functional innovation and reduced-sugar formulations will underpin forecast growth
Potential legislative changes create uncertainty around sugar and energy drinks
Channel fragmentation will intensify, supported by e-commerce and expanded retail networks
Leading companies consolidate their positions through broad portfolios and innovation
Dynamic players benefit from category momentum and strong innovation pipelines
Hypermarkets remain the leading channel due to assortment breadth and strong pricing
E-commerce and discounters are the most dynamic channels, while convenience reshapes offline shopping patterns
Foodservice vs retail
Fountain sales in the Czech Republic
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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