PROSPECTS AND OPPORTUNITIES
Dismal outlook over forecast period
Carbonates will register further marginal volume decline over the forecast period. Many of the same factors that are at play in 2024 will also be at play over the forecast period.
Carbonates face increasing competition from other soft drinks
Over the forecast period, consumer awareness of the harmful effects of sugar and artificial ingredients will continue to increase, leading to an ongoing shift towards more natural beverages. This will include drinks such as functional bottled water and sports drinks.
Reduced sugar carbonates posts positive volume growth
Reduced sugar cola carbonates will continue to register volume growth over the forecast period, though other flavours such as orange and lemon/lime combinations will not perform as well and will see a volume decline. This is largely because Cola carbonates were the first to introduce reduced sugar variants in Latvia and consumers are more familiar with them.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Latvia?
- To what extent are health considerations impacting consumption of Carbonates in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Latvia?
- Which are the leading brands in Carbonates in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in Carbonates in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Latvia - Category analysis
KEY DATA FINDINGS
Volume decline in 2024
Tonic water and lemon/lime carbonates see volume growth
Orange carbonates see significant volume decline
Dismal outlook over forecast period
Carbonates face increasing competition from other soft drinks
Reduced sugar carbonates posts positive volume growth
Soft Drinks in Latvia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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