COMPETITIVE LANDSCAPE
Coca-Cola launches new flavour variants for its popular carbonates brands
Coca-Cola Enterprises Nederland BV is set to remain the largest player in carbonates in 2025, with the company owning some of the leading brands in the category, such as Coca-Cola in cola carbonates, Sprite in lemon/lime and Fanta in orange carbonates and other carbonates. Because of the warm summer weather and the success of some of the limited editions and new flavours the company launched, Coca-Cola is expected to expand its volume sales during the year, though its volume share is set to fall slightly.
Kumasi Drinks offers ethical consumption, no added sugar and novel flavour to adult consumers
Domestic player, Kumasi Drinks BV, is set to be the most dynamic company in carbonates in 2025, albeit rising from a low base. The company is present with a single product and has been successful in expanding its distribution and managing to attract new consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Netherlands?
- To what extent are health considerations impacting consumption of Carbonates in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Netherlands?
- Which are the leading brands in Carbonates in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in Carbonates in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in the Netherlands - Category analysis
KEY DATA FINDINGS
Increasingly targeting adults
Warm weather in spring and summer helps category to achieve growth
Growing interest in reduced sugar orange carbonates
Very modest growth expected
Producers develop new concepts to steal consumers from alcoholic drinks category
Reduced sugar variants will see further growth, but regular variants will compete
Coca-Cola launches new flavour variants for its popular carbonates brands
Kumasi Drinks offers ethical consumption, no added sugar and novel flavour to adult consumers
Supermarkets continue to develop their carbonates ranges
E-commerce expanding its presence in carbonates
Soft Drinks in the Netherlands - Industry Overview
Soft drinks seeing an upturn
KEY DATA FINDINGS
Weather conditions boost demand, but price rises constrain growth
Shift towards healthier products and marketing tie-ins
Manufacturers need to focus on value
Health and wellness to remain key
Red Bull challenging Coca-Cola for top spot
Coca-Cola holds presence across soft drinks
Smaller local companies benefit from clean, modern design and transparency
Supermarkets dominates distribution of soft drinks
Retail e-commerce proving popular amongst large, busy households
Foodservice vs retail split
Fountain sales in the Netherlands
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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