PROSPECTS AND OPPORTUNITIES
Carbonates face limited growth prospects
In terms of volume development, carbonates will see further sales decline over the forecast period. Carbonates is very mature and is struggling with a negative image related to health.
Shift towards reduced sugar carbonates continues
There will always be a core group of consumers who favour regular carbonates over reduced sugar variants based on taste. Because of this substantial group of consumers who prefer regular variants over reduced sugar variants, the decline in regular variants will tend to be limited.
International players dominate amid opportunities for premium products
The major players in the category, Coca-Cola Enterprises Nederland BV and Vrumona BV, will remain the dominant players in the upcoming period. However, a growing number of niche brands are anticipated to emerge amid growing interest in carbonates with a more grown-up flavour profile.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Netherlands?
- To what extent are health considerations impacting consumption of Carbonates in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Netherlands?
- Which are the leading brands in Carbonates in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in Carbonates in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in the Netherlands - Category analysis
KEY DATA FINDINGS
New consumption tax hits carbonates sales hard
Zero sugar variants are now the flagship product for most brands
Pepsi overhauls its brand alongside roll out of Pepsi Zero Sugar
Carbonates face limited growth prospects
Shift towards reduced sugar carbonates continues
International players dominate amid opportunities for premium products
Soft Drinks in the Netherlands - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Netherlands
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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