PROSPECTS AND OPPORTUNITIES
Shift to reduced sugar options
The carbonates industry’s strategy is to strengthen the positioning of its reduced sugar options. Leading manufacturers are increasingly investing in connecting with younger consumers, recognising that preferences for specific tastes and flavours are often formed early in life.
Rising interest in tonic water and mixers, following global consumption trends
As in other markets in the region, the resumption of socialising post-pandemic has resulted in a rising interest in distilled spirits like gin, which are usually consumed with mixers such as tonic water and ginger ale. This trend has driven sustained retail volume growth of mixers and encouraged FEMSA Comercio SA de CV to launch the Schweppes brand in the Guatemalan market in 2024.
Main carbonates players set to prioritise sustainability
A common strategy of most carbonates companies is to continue moving towards achieving their sustainability goals over the forecast period. In 2023, Coca-Cola, through its regional bottler FEMSA Comercio SA de CV, launched 500ml “universal” (returnable) bottles in Guatemala.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Guatemala?
- To what extent are health considerations impacting consumption of Carbonates in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Guatemala?
- Which are the leading brands in Carbonates in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in Carbonates in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Guatemala - Category analysis
KEY DATA FINDINGS
Economic context influences purchasing behaviour, with larger formats increasingly popular
Leading cola carbonate brands demonstrate resilience despite the rising cost of living
Value brands focus on non-cola carbonates
Shift to reduced sugar options
Rising interest in tonic water and mixers, following global consumption trends
Main carbonates players set to prioritise sustainability
Soft Drinks in Guatemala - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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