COMPETITIVE LANDSCAPE
Global players seek to forge connections with new generations
Coca-Cola de Guatemala SA is expected to remain the leading player in carbonates in Guatemala in 2025, with the largest off-trade volume share. The company has developed one of the most extensive and efficient distribution networks in the country, supported by its three local bottlers: Embotelladora Central SA (EMOCEN), a subsidiary of FEMSA; Comercializadora y Productora de Bebidas Los Volcanes SA; and Alimentos y Bebidas Atlántida SA.
Coca-Cola de Guatemala drives growth through expanded reach, affordable formats and digitalisation
Coca-Cola de Guatemala SA is set to be the most dynamic player in carbonates in 2025, supported by efforts to expand its distribution coverage and increase points of sale. Growth is also being driven by a strategy of broadening packaging formats and sizes, connecting with consumers seeking both affordable options and more indulgent, impulse purchases.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Guatemala?
- To what extent are health considerations impacting consumption of Carbonates in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Guatemala?
- Which are the leading brands in Carbonates in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in Carbonates in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Guatemala - Category analysis
KEY DATA FINDINGS
Carbonates remains largest category
Carbonates continues growing, driven by association with indulgence and product variety
Regular cola carbonates lead volume growth
Carbonates set for steady growth amid rising preference for larger, value-oriented formats
Functional carbonates could gain traction amongst health-conscious consumers
Players will expand sustainability programmes
Global players seek to forge connections with new generations
Coca-Cola de Guatemala drives growth through expanded reach, affordable formats and digitalisation
Small local grocers leads distribution
Discounters and convenience retailers gain traction
Soft Drinks in Guatemala - Industry Overview
Affordability continues to drive soft drinks preferences
KEY DATA FINDINGS
Modest growth as economic conditions improve but consumers remain price conscious
Continued strong demand for carbonates and bottled water
Rising demand for functional hydration and better-for-you options
Climate-driven hydration needs to support steady growth for soft drinks
Health and wellness trends will impact soft drinks preferences
Experiential beverages and AI-powered marketing will connect with young consumers
Cola-Cola consolidates its lead, ahead of local challengers
Embotelladora Centroamericana leads growth through Gatorade innovation
Small local grocers remains core distribution channel
Discounters and convenience stores gain ground
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!