The dishwashing market in Saudi Arabia recorded a retail value of SAR689 million in 2025, representing 4% growth from the previous year. This growth is attributed to the increasing demand for convenient and effective dishwashing solutions, driven by busy lifestyles and dual-income households. The median disposable income per household in Saudi Arabia was SAR168,510 in 2025, indicating a relatively stable economic environment that supports consumer spending on home care products.
Dishwashing
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In 2025, the dishwashing category in the UK experienced retail volume growth of 1%, which supported retail value growth of 2%. The category is driven by consumer necessity, as dishwashing products are essential household items for UK consumers. The median disposable income per household was GBP51,703 in 2025, indicating a relatively stable economic environment that supports consumer spending on essential items. The UK's urban population continued to grow, reaching 57.5 million in 2025, supportin
In 2025, the dishwashing category in India demonstrated a robust performance, boosted by rising median disposable income per household. This increase in disposable income enabled consumers to opt for more premium and convenient dishwashing products. The total retail value of the dishwashing category was INR59 billion, representing growth of 5% on the previous year.
The dishwashing category in Paraguay saw an 8% growth in 2025, driven in part by evolving product formats, with retail value sales reaching PYG142.1 billion in current terms. Concentrated hand dishwashing products have become increasingly popular, as they offer the benefit of prolonged product usage. Consumers continue to show interest in innovations within dishwashing, with smaller pack sizes and concentrated options playing a key role in demand. The rise of concentrated formats is likely linke
Dishwashing recorded 9% current value growth in 2025 to reach ETB182 million, sustained by good levels of volume and value performance as the category experienced lower substitution impact compared to other home care formats. The majority of Ethiopians do not use dishwashing soaps as multi-purpose detergents, reducing the tendency to substitute dishwashing products with alternative cleaning formats used in the market. Hand dishwashing remains the largest category, accounting for the entire retai
In 2025, dishwashing in Tanzania recorded retail value sales of TZS15.6 billion, with a growth rate of 6%. This growth can be attributed to the increasing median disposable income per household in Tanzania, which was TZS5,020,695 in 2025, indicating a steady rise in consumer purchasing power. As households have more disposable income, they are likely to spend more on household essentials like dishwashing products.
In 2025, dishwashing in Qatar was characterised by strong growth driven by consumer affluence and increasing demand for premium and convenient products. The retail value sales of dishwashing products reached QAR79 million, up 2 percentage points from 2024. While hand dishwashing remains widespread, this growth is largely attributed to the rising demand for automatic dishwashing products, which saw a significant increase in sales. This was supported by increasing dishwasher ownership and demand f
In 2025, the dishwashing category in Côte d'Ivoire increased by 5% in current terms in 2025 to XOF7.1 billion, driven by a combination of economic growth, health-conscious consumer behaviour and product innovation. The median disposable income per household in Côte d'Ivoire increased from XOF3.8 million in 2024 to XOF4 million in 2025, reflecting the country's rising GDP and stabilising inflation.
Dishwashing recorded strong current value growth of 11% in 2025, reaching HNL653 million. Growth is driven by an expanding range of formats, including bar, paste and liquid options, which resonate with a broader base of consumers through affordable price points, strong degreasing performance and appealing aromatic properties. Hand dishwashing remains the sole category, accounting for the entirety of sales. Category growth is supported by a gradual shift among Hondurans from using alternative pro
The dishwashing category in El Salvador grew by 7% in 2025 to reach retail value sales of USD30 million. New generations of consumers are adopting specialised dishwashing products, unlike previous generations who used alternative products such as multipurpose bar soaps or powdered detergent in the name of affordability. The growing availability of affordable dishwashing products, especially in paste form, is driving this growth, even amongst consumers who would previously have used alternative p
In 2025, dishwashing in Kuwait was characterised by a combination of economic stability and high disposable incomes, which supports demand for premium and imported brands. The category has seen steady growth, with retail value sales of KWD11 million in 2025, representing 3% growth on the previous year.
Dishwashing in Uruguay saw low-moderate value growth in 2025, albeit with volume sales remaining in a small negative slump, following the trend seen in the previous year. While value sales saw 4% growth to reach UYU1.9 billion, volume saw a 1% decline to 10,735 tonnes. Stronger value sales are thus being driven by higher-priced premium and sustainable products, with concentrated hand dishwashing options gaining share. Hand dishwashing remains the largest category, due to a low penetration rate o
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In 2025, dishwashing in Croatia experienced notable retail current value growth of 3%, to reach EUR50.5 million, and also saw a slightly slower retail volume increase. Growth was largely driven by consumer demand for sustainability, as well as technological advancements in product formats. Economic considerations were also important, with the relatively stable economic environment supporting consumer spending on household essentials like dishwashing products.
In 2025, the dishwashing category in Sri Lanka saw a significant increase in retail value, with sales reaching LKR4.6 billion, representing 15% growth. This growth was driven by consumers seeking reasonably priced and efficient cleaning solutions amidst economic pressures. The median disposable income per household in Sri Lanka increased from LKR2.19 million in 2024 to LKR2.21 million in 2025, and the urban population is growing, indicating an increase in consumer spending power, with urban cons
In 2025, the dishwashing market in Laos experienced 12% growth, with retail value sales reaching LAK78.6 billion. This growth was largely driven by the increasing popularity of refill pouch formats, which are perceived as more affordable and convenient by consumers, particularly among low- to middle-income households. The shift towards refill pouches is also being driven by manufacturers, with many brands, both international and local, allocating more shelf space to pouches over bottles in moder
In 2025, dishwashing in Uganda showed steady growth, with retail volume and current value increasing moderately. The retail value sales for dishwashing in Uganda was UGX59.8 billion, representing a 8% growth. This growth was driven by changing consumer behaviours, product innovation and sustainability initiatives. Consumers increasingly sought convenient formats, alongside plant-based and hypoallergenic formulations, reflecting a stronger focus on health, wellness and efficiency.
In 2025, dishwashing in Ghana was characterised by a mix of economic pressures and shifting consumer behaviour, regulatory scrutiny, and product innovation. Retail sales value reached GHS92 million in 2025, showing 11% value growth. High inflation and foreign exchange volatility have pushed up production and retail costs for soaps and detergents, and this has made households more price-sensitive and encouraged widespread use of cheaper multipurpose options like Madar or Sunlight’s traditional so
In 2025, Angola's dishwashing market was characterised by steady growth, with retail value sales reaching AOA35,993 million in 2025, representing a 13% growth from the previous year. This growth was driven by hand dishwashing, which remained the largest category due to its affordability and the widespread practice of hand washing dishes in Angolan households. The dominance of hand dishwashing is also influenced by the low penetration of dishwashers in Angolan households. The possession of dishwa
In 2025, the dishwashing category experienced value growth, increasing by 7% on the previous year to sales of GEL45.2 million. This growth was driven primarily by the increasing popularity of automatic dishwashing, supported by the rising demand for dishwashing machines, particularly among busy urban consumers seeking convenient and effective cleaning solutions. The median disposable income per household in Georgia increased from GEL48,373 in 2024 to GEL55,427 in 2025, indicating a relatively hi
In 2025, the dishwashing category in Slovakia experienced stagnation in volume terms but saw value growth due to price increases, largely driven by a VAT increase in 2025. The category's performance was influenced by consumer behavior, with a notable trend towards resource-efficient products.
In 2025, dishwashing in Panama recorded a 6% volume growth but saw a 4% decline in value sales. This trend is largely attributed to consumers seeking affordable products amid economic challenges, leading to a surge in demand for private label products, which are expanding rapidly in dishwashing. In Panama, there is a dominance of solid paste for hand dishwashing. As private labels from supermarkets evolve into new formats, the presence of liquid dishwashing products is on the rise. Most of the l
In 2025, dishwashing in Cameroon experienced growth driven by increasing consumer demand for health and wellness as consumers became more conscious of hygiene, safety, and skin protection. The total retail value of dishwashing products reached XAF52,995 million, with a growth rate of 6% compared to the previous year. Post-pandemic awareness and rising sensitivity to harsh chemicals drove demand for gentler, antibacterial and food-safe liquid detergents, often infused with natural ingredients su
The dishwashing category in Myanmar recorded moderate volume and value growth in 2025. Local brands such as E-lan and O-shin dominated the market, as consumers prioritised value over premium positioning. The market remained highly competitive and intensely price-driven, with a strong inclination towards cost efficiency and functional benefits.
Dishwashing in Finland recorded 3% retail current value growth in 2025, driven largely by the continued strength of automatic dishwashing tablets. High penetration of dishwashers in Finnish households, at 77%, supports stable demand, with tablets offering convenience, multifunctional benefits and time savings that resonate with busy consumers. Economic conditions remain relatively stable, as low inflation supports consumer spending on essential home care products. Automatic dishwashing is both t
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