Wipes in Hong Kong in 2025 displayed robust value growth, with retail sales reaching HKD335 million, a 4% increase compared to 2024. This performance is being driven by the city’s ongoing demand for convenient, on-the-go hygiene solutions, as busy urban consumers favour multipacks and easy-dispense packaging across both baby and adult formats. Personal wipes form the largest area within wipes, accounting for HKD230 million in 2025. This is underpinned by broadening demand beyond baby wipes to i

The performance of away-from-home tissue and hygiene in 2025 was characterised by a strong rebound in value, with sales rising to HKD668 million and growth of 5% compared to the previous year. This growth is notably higher than the broader economic expansion, as Hong Kong’s GDP growth is 3% in 2025, reflecting the resilience and dynamism of the market as tourism and out-of-home traffic normalise post-pandemic. While away-from-home tissue and hygiene experienced a sharper recovery than many other

Menstrual care in 2025 recorded slight current value growth, up 5% to HKD1 billion, which is a slower increase than the 6% seen in 2024, as inflationary pressure softens and unit price growth moderates. Volume expanded modestly by 2% to 526 million units, reflecting a relatively flat user base in Hong Kong, where the population in 2025 reached 7.5 million. Overall growth in 2025 was more subdued compared to previous years, mirroring both a maturing user pool and the effects of easing price press

Retail tissue in Hong Kong recorded steady growth in 2025, with a retail volume of 59,300 tonnes and a retail value of HKD1.9 billion at constant prices. The category saw volume growth of 1% and value growth of 3% over the previous year, reflecting a premiumisation trend rather than simple expansion. This performance aligns with broader Asia Pacific patterns of trading up, but the focus on higher-value, premium and eco-friendly formats in Hong Kong is especially pronounced, fuelled by consumer

In 2025, nappies/diapers/pants in Hong Kong, China delivered steady value growth, contrasting with moderate volume gains. This pattern highlights the impact of premiumisation and consumers trading-up, especially in an environment where population growth remains relatively stable. Compared to wider Asia Pacific, where premiumisation is also a regional driver, Hong Kong stands out for its high concentration of premium international brands and its advanced e-commerce infrastructure, which has becom

In 2025, the polishes category in Hong Kong, China continued its downward trajectory, with a 1%?decline in retail volume sales. This decline is attributed to changing consumer lifestyles and preferences, particularly among younger consumers.

In 2025, the laundry care category in Hong Kong, China experienced modest overall growth, reflecting deeper structural changes driven by inflation, premiumisation and demand for multifunctional solutions. The retail value of laundry care reached HKD1.2 billion, representing 3% growth. This growth was driven in particular by liquid tablets, which continued to lead value gains due to their user-friendly formats and added benefits such as antibacterial and antiviral protection.

The air care market in Hong Kong experienced a moderate increase in overall current value terms during 2025, primarily driven by premiumisation trends and the introduction of new product innovations. Spray/aerosol air fresheners and liquid air fresheners continued to demonstrate growth in both value and volume terms, reflecting sustained consumer demand for convenient and effective solutions.

Toilet care in Hong Kong recorded moderate current value growth of 3%?in 2025, driven by inflationary pressures and a shift toward premium products. The retail sales of toilet care reached HKD76.8 million, with growth also attributed to consumers prioritising convenience, sustaining strong demand for toilet liquids/foam cleaners.

In 2025, the surface care category in Hong Kong, China experienced moderate overall growth, with its retail value increasing by 2% to HKD633 million in this year. This growth was influenced by consumer preferences for products offering advanced hygiene and high-performance, convenient solutions. The slightly expanding urban population in Hong Kong, China in 2025 was supporting the demand for home care products, including surface care. Volume growth was marginally positive in 2025, given many lo

Sales of bleach in Hong Kong continued to decline in 2025 in both retail volume and current value terms, with a recorded retail volume of 7.2 million litres and a retail value of HKD72.4 million. This decline was driven by shifting consumer preferences, with post-pandemic health and wellness priorities encouraging demand for gentler, low-toxicity alternatives.

The home care market in Hong Kong, China demonstrated resilience in 2025, with value growth driven by inflationary pressures and a gradual shift towards premiumisation across key categories. With relatively stable economic conditions, as indicated by the rising median disposable income per household in 2025, the market is expected to remain attractive. The growing importance of e-commerce as a complementary channel to physical stores underscores the need for brands to adopt omnichannel strategi

In 2025, the dishwashing category in Hong Kong, China recorded modest current value growth, driven by the rising demand for convenience and changing consumer lifestyles. The total retail value of the dishwashing category reached HKD360 million, representing 3% growth on the previous year. Automatic dishwashing products are showing strong long-term growth potential, driven by the increasing prevalence of dual-income households.

In 2025, home insecticides in Hong Kong, China experienced modest retail current value growth of 2%, primarily driven by rising unit prices rather than volume gains. The retail value of home insecticides reached HKD128 million in this year, with growth mostly attributed to increasing unit prices, as the retail volume sales saw a more subdued performance.

Street stalls/kiosks continued to grow in Hong Kong in 2025, driven by economic uncertainty and more cautious consumer spending. As both locals and tourists seek affordable, quick, and convenient meal options, these formats have become increasingly popular, especially in high-traffic areas where visitors look for authentic yet low-cost food experiences. The shift toward informal eating has further boosted demand. While takeaway remains dominant, delivery is gradually gaining traction as rising l

Foodservice through lodging was the best performing non-standalone category in Hong Kong in 2025, showing resilience despite economic pressures due to demand for premium, experience-led dining as consumers continue to spend on special occasions and weekends. In contrast, standalone outlets declined as consumers became more value-conscious, shifting spending toward cheaper everyday options and reducing visits to higher-end venues. Standalone operators are adapting by moving away from traditional

Cafés/bars in Hong Kong continued to decline in 2025, pressured by northbound consumption, cautious tourist spending and weaker consumer confidence amid a high cost of living. However, independent coffee and tea shops performed relatively better, benefiting from their role as lifestyle-driven social spaces. At the same time, operators increasingly adopted hybrid models and experience-led strategies to attract customers and stay competitive in a challenging market.

In 2025, Hong Kong’s consumer foodservice market continued to operate under a challenging macroeconomic environment shaped by persistent inflationary pressure, high living costs and ongoing northbound consumption. While diningout frequency remained relatively resilient, overall foodservice value growth was constrained as consumers became increasingly price conscious and more selective in their spending. This resulted in a clear polarisation of demand: affordable, everyday formats such as limited

Full-service restaurants continued to decline in Hong Kong in 2025 as northbound consumption, cautious tourist spending and economic uncertainty weakened demand for higher-priced dining. Many consumers traded down to more affordable options, making it harder for operators to justify premium pricing without clear differentiation. Asian full-service restaurants proved more resilient due to their relative affordability and flexibility, while experiential dine-in concepts emerged as a key strategy t

Self-service cafeterias saw some growth in 2025 but remained the smallest foodservice category, struggling to stay relevant amid changing consumer preferences and economic pressures. Spending has been diverted by northbound consumption, while stronger competition from limited-service restaurants and street stalls, which offer better value, variety, and experience, has further weakened the channel. Although cafeterias traditionally appealed to budget-conscious consumers, rising costs and shifting

Limited-service restaurants in Hong Kong saw moderate growth in 2025, driven by their affordability and convenience as consumers became more price conscious amid a high cost of living. Many diners traded down from full-service restaurants, helping to sustain consistent everyday demand. Burger chains performed particularly well, benefiting from strong demand for quick, convenient and budget-friendly meals. Eat-in remained the leading format, reflecting a preference for fast, accessible and afford

In 2025, breakfast cereals in Hong Kong experienced stable growth, driven by health-conscious and cost-effective choices such as hot cereals, muesli, and granola. Hot cereals remained the largest category by volume, benefiting from convenience, affordability, and perceived nutritional value, particularly as high foodservice costs prompted more at-home consumption. Ready-to-eat cereals, especially muesli and granola, showed strong value growth due to its versatility, health positioning, and appea

In 2025, sales of baked goods in Hong Kong continued to decline, primarily as a result of ongoing cost-of-living pressures and an increasing number of consumers travelling to mainland China in search of better value products. Despite a reduction in volume, frozen baked goods experienced positive value growth, driven by higher prices. Pastries led in terms of size and achieved growth as consumers gravitated toward affordable, on-the-go indulgences in response to rising dining costs. Innovation fo

Sales of sauces, dips, and condiments in Hong Kong grew in 2025, driven by increased home cooking as consumers sought convenient ways to enhance meals. Cooking and table sauces, especially oyster and soy sauces, led growth by supporting popular home-prepared dishes, while rising interest in Asian flavours expanded product variety. Health and wellness trends prompted reformulation toward cleaner, lower-sodium, and reduced-sugar options, with brands innovating to balance affordability and premiumi