Australia’s baby food category continues to face structural challenges, with retail volume sales declining in 2025, despite modest gains in current value terms, supported by value-added innovation and the complementary use of infant milk formula. As more women navigate the demands of modern parenting and work, milk formula is increasingly used to supplement breastfeeding, particularly where natural supply is insufficient, thus sustaining demand despite broader market pressures. However, demograp

Baby food sales have stagnated in current value terms in 2025 while volume sales have declined. Average unit prices have increased slightly which has helped to sustain value sales. The low demand for baby food is largely attributed to the low birth rate in Austria. In 2024, Austria recorded a decreasing birth rate compared to 2023, with this pattern set to continue through 2025. Recognising the demographic challenges facing the market players are increasingly seeking growth opportunities with ad

Value sales of baby food are falling slightly in China in 2025, reflecting persistent structural headwinds primarily, the continued decline in national birth rates. However, compared to 2024’s steeper drop, the deceleration in decline suggests a milder bottoming-out trend.

Sales of baby food have declined in retail volume terms in 2025, amid several negative factors. Declining birth rates and rising prices have been two major factors, with the latter point also behind the growth being seen in current value terms. Additionally, some families have been shifting towards non baby food products especially within milk formula where some people have been switching earlier to cow’s milk or prolonging breastfeeding.

Value sales of baby food in Bulgaria increased in 2025, supported by both unit price growth and positive volume sales in key areas. Prepared baby food and other baby food in particular benefitted from parents’ growing demand for convenience, especially as more mothers return to work earlier and juggle busy schedules. While Bulgaria recorded a steep decline in its birth rate in 2024 – over 6% year-on-year – modern parents have become increasingly aware of the nutritional value, safety, and contro

In 2025, value sales of baby food in Chile are declining, and the sustained fall in the national birth rate remains the single most important drag on performance. Figures from the National Institute of Statistics show that births fall by 22.6 per cent in 2024, giving Chile the lowest birth rate in Latin America. This demographic pressure has weighed on the category for several years and continues to limit demand.

Retail value sales of baby food are set to rise in current terms in South Korea in 2025. Following a modest rebound in South Korea’s fertility rate to 0.75 in 2024, the long-depressed baby food market is showing early signs of recovery, which is resulting in the overall value growth of the baby food. The increase in births is set to lead to year-on-year growth in both retail volume and value in the milk formula segment, with premium products experiencing particularly strong momentum. While prolo

Retail current value sales of baby food in the Czech Republic are projected to see a rebound to register slight growth in 2025, following a decline in 2024. Meanwhile, retail volume sales are expected to continue to drop, albeit at a slower rate than in 2024. The decline in demand can be attributed to a decreasing birth rate. This has resulted in a historically low birth rate for the country. This has a negative effect on the consumption of baby food, with all categories, except prepared baby fo

Value sales of baby food in Egypt are set to record a double-digit increase in 2025, with prices rising by over 15%. This growth is primarily driven by persistent inflation affecting the Egyptian market, which continues to raise operational costs and the expense of importing goods. The depreciation of the local currency has also played a role, particularly as all infant formula is imported. Additionally, ongoing volatility and scarcity of foreign currency have further exacerbated pricing pressur

Current Value sales of baby food in Argentina experienced significant growth in 2025, primarily attributable to price increases, declining GDP, and sustained high inflation. Meanwhile, volume sales began to exhibit a gradual recovery following the pronounced downturn observed during 2023–24. This modest rebound was largely supported by improved consumer purchasing power and a low comparison base.

Retail value sales of baby food are set to fall in current terms in Japan in 2025. Although the potential consumer base is shrinking due to the declining birth rate in the country, the utilisation rate of both baby food and milk formula is increasing amid ongoing changes in the environment, such as the increase in dual-income households, mothers returning to work early, and fathers’ increased participation in child-rearing. In addition, traditional beliefs that favoured breast milk and homemade

After two consecutive years of contraction, retail volume sales of baby food in Canada returned to modest growth in 2025. The unusually high food inflation of 2023 and most of 2024 had significantly curtailed consumption, pushing many households to limit purchases while keeping value sales elevated. As inflation slowed in late 2024 and early 2025 – with small price declines in certain segments such as prepared baby food and other baby food excluding infant formula – purchasing activity began to

Value sales of baby food is set to increase in Finland in 2025, despite a continued decline in birth rates. This seemingly paradoxical trend reflects evolving consumer behaviours and shifting lifestyle preferences.

Retail value sales of baby food are set to decline in current terms in Greece in 2025. The market is seeing a particularly marked fall in value in milk formula. Greece used to be the most expensive country for milk formula in the EU and the government was forced to take steps to control prices by implementing specific regulations and laws. Prepared baby food, meanwhile, is set to see current value growth, while volume sales stagnate. This category is becoming more relevant as it aligns well with

In 2025, retail value sales of baby food in Saudi Arabia grew by 4% in current terms, reaching SAR3.5 billion. Despite this growth, the category faced several headwinds. Volume sales declined across core formula segments, particularly standard and follow-on milk, primarily due to falling birth rates, rising costs and a growing shift towards breastfeeding. The removal of broad government subsidies on milk formula significantly reduced affordability for many households, making the product a less a

Groupe Danone continues to be the leading company in the global dairy products and alternatives market, with a particular focus on yoghurt and milk formula. Although it has been losing a little of its global retail value share in recent years, like all top companies it is focusing on innovations around healthy eating to better respond to consumers’ evolving demands, including an emphasis on high-protein products as well as those fortified with nutrients promoting gut health.

Baby food in India is set to see significant retail current value growth in 2024, with increases anticipated across all categories. Milk formula is expected to remain the largest category within baby food in India in 2024. With an increasing number of consumers getting used to sedentary lifestyles, lactation problems are on the rise, increasing the adoption of milk formula. While most mothers still prefer to breastfeed their babies, some are not able to produce enough milk, which leads them to u

FrieslandCampina has achieved sustained value growth despite challenging economic conditions in the dairy landscape, showcasing resilience through innovative initiatives across its streamlined business groups. Drinking milk and yoghurt have performed strongly, driven by a surge in general wellness and everyday nutrition. The company remains dedicated to strategic investments in its robust brand portfolio and is focused on enhancing its value proposition to maintain market share.

Baby food is set to maintain solid retail current value growth in Brazil in 2024, with milk formula continuing to account for the highest share of sales. Despite ongoing discussions about the benefits of breastfeeding, milk formula maintains its relevance in the Brazilian market, boosted both by the birth rate, which reached 12.26 per 1,000 population in 2023, with manufacturers introducing a diverse array of options for children. Special milk formula products, such as lactose-free, soy- or plan

Baby food in Peru, excluding milk formula, which continues to account for the vast majority of value sales, has been facing significant challenges in recent years. Economic crisis and soaring prices have impacted consumer choices, leading many parents to opt for fresh, homemade alternatives over commercial baby foods. In Peru, it is still common to have domestic help, making it easier to prepare food at home. In addition, there is a growing preference for natural ingredients and concerns over pr

While demographic factors do not favour the baby food category, there is a growing consumer focus on organic baby food in Slovenia in 2024, which has resulted in increased premiumisation within the category. An increasing number of consumers are opting for baby food brands that contain natural and organic ingredients, with many of these products being labelled as "bio." This shift reflects a broader trend towards healthier and more natural food choices for infants, driven by heightened awareness

As Sweden’s birth rate continues to decline, baby food in 2024 is suffering from falling volume sales in 2024, following on from a trend set the previous year. Competition is intense and brands are responding by investing in value-added benefits such as organic and/or plant-based ingredients in order to drive value sales. While organic is struggling in some other packaged food categories, it is faring well in baby food with organic products gaining shelf space in retailers; some brands, such as

In 2024, baby food in Kenya is projected to see a moderate increase in retail volume growth, yet a double-digit rise in retail current value sales. This performance is informed by still high inflation and a strong rise in the average retail current unit price. While the birth rate is on a gradual downward trajectory, it is set to be largely stable in 2024. The category remains underdeveloped as traditional baby food is still preferred by low-income and rural consumers. Importantly, there is stil

In spite of continuing high inflation, baby food in Uzbekistan is expected to register both healthy constant value and volume growth. An increasing birth rate, as well as positive economic growth, support volume sales. Value sales of baby food are nearly equally divided between dried baby food and prepared baby food, though the latter is expected to register the highest value growth. Milk formula also accounts for most value sales. In terms of products, value sales for liquid formula are negligi