Bags and luggage in Malaysia demonstrated resilience in 2025, with retail sales of MYR6.6 billion, growing by 5%. The market's attractiveness stems from its potential for premium products, driven by a growing number of high-net-worth individuals, expected to reach 9,400 to 2030. Key trends shaping sales include the increasing demand for sustainable and technologically advanced products, with brands like Louis Vuitton and Elala introducing innovative features such as smart luggage with GPS tracki

Personal accessories in Malaysia demonstrated resilience in 2025, with current value growth of 6% to reach MYR 21.3 billion, driven by the expanding middle class and increasing demand for premium accessories from high-net-worth individuals (HNWIs). Growth, also influenced by polarised market segments and sustainability product innovation, indicates a favourable market environment. The market is expected to remain attractive due to the forecast growth in HNWIs and the increasing adoption of e-com

Jewellery in Malaysia exhibited strong value sales growth in 2025, driven by eco-conscious options and increased consumer interest in investment-led jewellery, with the total retail value reaching MYR9.8 billion. This growth is expected to continue with a 5% current value CAGR to reach MYR12.5 billion by 2030. Demand was characterised by a polarisation trend, with consumers increasingly choosing either affordable fashion jewellery or premium luxury pieces. Digitalisation and sustainability are k

Writing instruments in Malaysia demonstrated resilience in 2025, with 4% current value growth to reach MYR589 million, driven by consumer preference for eco-friendly and innovative products. This growth is expected to continue, with a forecast CAGR of 4% to reach MYR703 million by 2030. The market's attractiveness is enhanced by the growing affluent population, with the number of high-net-worth individuals, driving demand for premium writing instruments, creating polarised segments. Brands can s

Traditional and connected watches in Malaysia demonstrated significant growth of 8% in 2025, to achieve a retail value of MYR4.3 billion. Growth was driven by rising disposable incomes and increasing demand for premium and personalised products. The category is expected to continue growing, driven by technological advancements and increasing consumer demand, with retail sales forecast to reach MYR5.9 billion by 2030 at a CAGR of 7%. The growing number of high-net-worth individuals in Malaysia su

Malaysia’s consumer credit outstanding increased in 2025, driven by broad-based household borrowing across housing loans, auto lending and unsecured personal and credit card debt, while stable debt-to-income and debt service ratios and low non-performing loans pointed to resilient repayment capacity. Strong liquidity and capital positions kept banks willing to lend, with fintech also contributing as BNPL activity surged. Card lending was the most dynamic area as e-payment usage accelerated, POS

In Malaysia, financial cards and payments recorded higher card circulation and rising transaction activity in 2025, supported by wider acceptance, POS expansion and growing contactless usage for low-value purchases. E-commerce growth and wallet-linked spending reinforced the role of card credentials in online checkout, while initiatives such as DuitNow QR broadened acceptance among smaller merchants and micro businesses. Digital-only banks launching in 2024 added momentum through mobile-first on

Credit cards in Malaysia recorded higher circulation and rising transaction values in 2025, supported by wider acceptance, stronger e-commerce activity and sustained consumer use of incentives such as cashback, rewards and instalments. Contactless functionality reduced friction for everyday spend, while improvements in online and mobile banking made card usage more seamless across retail and bill payments. Credit cards continued to account for the largest share of transaction value, reflecting t

Debit cards in Malaysia recorded rising circulation and higher transaction activity in 2025, supported by deeper cashless adoption, stronger mobile banking usage and continued rollout of DuitNow and QR interoperability. Debit cards remained the default instrument for routine payments, with contactless penetration and broader merchant acceptance lifting usage more quickly than credit cards. Solid domestic demand and low unemployment also supported account ownership, helping debit cards stay centr

Pre-paid cards in Malaysia recorded higher circulation and rising transactions in 2025, supported by cashless adoption and greater use of app-based payments for e-commerce and recurring spend. Closed loop products remained anchored in daily transit and toll use, while open loop offerings gained relevance as wallet-linked cards for online shopping, travel and subscription payments. Over the forecast period, transaction growth is expected to stay positive as DuitNow QR expansion and mobile-wallet

Charge cards in Malaysia recorded higher circulation and rising transaction activity in 2025, supported by broader acceptance, stronger e-commerce activity and ongoing cashless policy momentum that reinforced card-linked payments. Usage also benefited from rewards-led propositions and lifestyle benefits, with American Express’ partnership with Maybank lifting visibility among affluent and travel-oriented consumers. However, charge cards remained a niche product relative to debit and credit cards

The apparel accessories market in Malaysia demonstrated resilience in 2025, growing by 6% to reach MYR1.3 billion, driven by the rising demand for sustainable fashion. The increasing adoption of digital technologies such as AI integration for personalised shopping experiences and omnichannel strategies drove innovation in product offerings and retail experiences. Eco-friendly accessories drove design innovation by manufacturers, as did sustainability and circular economy policies from the Malays

Malaysia's childrenswear market exhibited a polarised performance in 2025, with value sales growth becoming uneven across the childrenswear category due to economic fluctuations. Sales and service tax (SST) increase from 6% to 8% in July 2024, as well as reduced fuel subsidies in late 2025, and a minimum wage hike to MYR1,700 in August 2025 contributed to these fluctuations and increased cost-of-living pressures. New entrants offering sustainable and culturally relevant products contributed to t

The footwear market in Malaysia demonstrated resilience in 2025, with 4% growth in retail volume sales and a 7% increase in current value sales. Increasing consumer demand for eco-friendly and technologically advanced footwear, as well as the expanding e-commerce landscape were key to growth. The market remained concentrated, yet competitive between leading global brands. Some market polarisation began to emerge, with fashion-forward consumers opting for premium footwear, and cost-conscious cons

The hosiery market in Malaysia experienced retail value growth of 4% in 2025, with consumer demand trending towards sustainability and inclusivity and AI-integration on e-commerce platforms. The market was also polarised due to economic pressures and rising living costs. Non-sheer hosiery was the dominant category driven by a growing consumer preference for comfort-driven designs and modest, culturally appropriate hosiery, with demand peaking around festive seasons like Hari Raya, when fashion p

Menswear sales in Malaysia grew by 6% to MYR9.5 billion in 2025, driven by economic recovery, rising disposable incomes, the continued expansion of e-commerce penetration in Tier-2 and Tier-3 cities. and omnichannel strategies. The market also saw growing demand for sustainable product offerings and eco-friendly materials, driving design and innovation. This growth, coupled with the dominance of men's outerwear, makes the Malaysian menswear market an attractive opportunity. Uniqlo was the top br

The Malaysian sportswear market demonstrated robust growth in 2025, driven by rising disposable income and shifting consumer preferences towards wellness and active lifestyles. With a market size of MYR10.0 billion and a growth rate of 8%, the market is attractive due to its potential for continued expansion. Supported by the introduction of sustainability regulations and circular economy policies, sustainability was a key trend shaping the market in Malaysia, with innovation driven by brands in

Malaysian jeans sales experienced growth in 2025, driven by sustainability and digitalisation trends. Retail volume sales reached 14.2 million units, with a growth rate of 3%, while retail value sales grew by 7% to MYR2.8 billion. Consumers, particularly younger demographics, increasingly favoured ethical and inclusive fashion, driving demand for eco-friendly design. The competitive landscape remained moderately concentrated, with Levi’s leading, while emerging brands and local players gained tr

Retail value sales of womenswear grew by 6% in current terms in 2025 to MYR12.9 billion, despite cost-of-living pressures. Key trends shaping the category included market polarisation, with both luxury and budget segments experiencing growth, and a focus on sustainability and inclusivity. AI-integration into online shopping experiences was also a significant trend, with the leading brands expanding their e-commerce offerings. Growth was supported by increasing disposable income and a growing emp

The apparel and footwear market in Malaysia demonstrated resilience in 2025, with 6% growth in retail value terms, driven by increasing disposable incomes and a shift towards digitalisation. This growth, coupled with a strong emphasis on sustainability and innovation, makes the market attractive for brands that can adapt to these trends. With a forecast current value CAGR of 5% through to 2030, reaching MYR51.6 billion, brands that focus on functional, sustainable products and strengthen their d

Malaysia’s packaging industry was shaped by a mix of economic pressures, sustainability imperatives and evolving consumer lifestyles in 2024. Rising input costs and inflation drove brands to prioritise affordability through smaller pack sizes and multipacks, while growing environmental awareness and microplastic concerns accelerated the shift towards recyclable and eco-friendly materials. Flexible plastics remained dominant for cost efficiency, but paper-based formats, mono-material solutions an

In 2025, concentrates in Malaysia saw growth, driven by its economic appeal for larger households, despite the rising sugar tax and other tax pressures. Liquid concentrates led sales and growth. Sunquick maintained its leadership through quality and engagement, although smaller brands showed the most dynamic growth. Small local grocers led distribution, but faced intensifying competition from supermarkets. Looking ahead, innovation is anticipated in products, packaging, and trade strategies, wit

In 2025, soft drinks in Malaysia experienced low off-trade RTD volume growth, constrained by rising costs and the increased sugar tax, which prompted consumers to seek more affordable brands. Conversely, on-trade sales saw significant growth, driven by indulgence, portion control, and a boost in tourism. New product launches, particularly healthier options, targeted younger demographics. Future growth is anticipated to be stable, supported by government aid and evolving health trends, with produ

Despite rising costs, RTD coffee in Malaysia experienced low off-trade volume growth in 2025, sustained by on-the-go convenience and new product launches. On-trade sales remained low, as consumers favoured fresh brews. Nestlé led the competitive landscape thanks to its product and retail strategies, while Etika Beverages showed growth via broad distribution. Small local grocers led overall distribution, but faced increasing competition from the dynamic vending and retail e-commerce channels, whi