Total alcoholic drinks packaging volumes rose by 3% in 2024, driven primarily by brewers expanding their canning capacity and introducing a broader range of packaging types. For example, Carlsberg Malaysia installed a new canning line at its Shah Alam brewery, enabling the company to increase production and launch several limited-edition festive cans, such as the 2024 Chinese New Year series. These special editions directly contributed to the market’s volume growth by offering collectible, seaso

Luxury goods in Malaysia rebounded to solid retail current value growth in 2025, driven by rising domestic consumer confidence and robust tourism growth. The positive performance reflected the favourable impact of an increasing number of high-net-worth individuals and stable macroeconomic conditions, including low inflation and steady GDP growth. The industry benefited from increased discretionary spending, particularly after the high-value goods tax (HVGT), slated to take effect in May, was abo

In 2025, fine wines/champagne and spirits in Malaysia experienced a robust increase, achieving retail current value growth of 5% to reach MYR421 million. This growth was primarily driven by the ongoing trend of premiumisation in alcoholic drinks, rising disposable incomes, increased urbanisation, and evolving consumer preferences. An increasing number of consumers demonstrated a willingness to invest in high-quality, exclusive beverages that offer unique flavours and superior craftsmanship, ther

Designer apparel and footwear in Malaysia witnessed moderate retail current value growth of 5% in 2025, reaching MYR3.2 billion, and maintaining its position as the largest category within personal luxury by value. The sales increase was driven by a sustained consumer preference for high-quality, durable, and timeless pieces, reflecting a growing awareness among Malaysian luxury consumers of the value of longevity and aesthetic appeal. Consumers increasingly viewed luxury fashion as a blend of c

In 2025, experiential luxury in Malaysia exhibited sustained dynamism, with sales reaching MYR4.4 billion, representing a 39% increase from the preceding year. The influx of wealthy international visitors, notably from countries such as Singapore, China, and India, was a substantial contributor to growth. Luxury hotels dominated the sales landscape, driven largely by a resurgence in both international and domestic tourism, bolstered by government initiatives that effectively stimulated visitor a

In 2025, premium and luxury cars in Malaysia saw a 1% increase in retail value sales, reaching MYR13.6 billion. Growth was a rebound from decline the previous year, supported by favourable economic conditions and the rising number of affluent adults, HNWIs, and ultra-HNWIs. Growth was characterised by a significant evolution within the category, driven primarily by the dual trends of sustainability and enhanced ownership experiences. Affluent Malaysian consumers increasingly opted for environmen

Volume sales of consumer electronics in Malaysia fell slightly in 2025, reflecting a maturing industry and mixed performance across product categories. While segments such as smartphones, wearable electronics, and wireless headphones recorded modest growth due to lifestyle shifts, AI-powered features, and smart home integration, other categories, including imaging devices and in-car entertainment systems, continued to decline due to changing consumer preferences and category saturation.

Volume sales of computers and peripherals decreased in 2025, continuing the downward trend that began in 2022. This decline can be largely attributed to weakened consumer spending power, due to economic uncertainty and a higher cost of living, which has led many Malaysians to delay or avoid discretionary purchases. Overall demand remains sluggish, with momentum deriving from replacement purchases of outdated or non-functioning units, as well as small home businesses acquiring laptops for operati

Volume sales of in-car entertainment decreased in 2025, continuing a multi-year downward trend as the category becomes increasingly obsolete. The decline is largely due to the growing prevalence of factory-installed systems in new passenger vehicles. These built-in systems typically include advanced infotainment features, reducing the need for after-sales installations. Additionally, many new car owners avoid modifying their vehicles to preserve warranties – which are often valid for up to five

In 2025, mobile phone sales in Malaysia saw a modest increase, reflecting cautious consumer behaviour in the face of ongoing economic challenges. Overall demand remained soft, however, and growth was primarily due to the need to replace older or malfunctioning devices. Many local consumers are now retaining their smartphones for longer periods, a shift from the more frequent upgrade cycles observed before the COVID-19 pandemic. This change has been largely influenced by inflation, the rationalis

Volume sales of home audio and cinema in Malaysia decreased in 2025. This decline was largely attributed to global economic uncertainties, including tariff wars and inflationary pressures, which led to elevated retail prices. As a result, local consumers adopted more cautious spending habits, particularly for non-essential categories such as home entertainment.

Volume sales of portable players in Malaysia increased in 2025, driven by the rising popularity of e-readers and wireless speakers.

Volume sales of imaging devices in Malaysia declined in 2025, continuing the downward trend as local consumers prioritised essential electronics over specialised equipment. The category faced headwinds from reduced discretionary spending and the growing capabilities of smartphones, which offer increasingly advanced photography and video features. As a result, imaging devices lost relevance.

Volume sales of home video declined steeply in 2025, reflecting cautious consumer sentiment amid ongoing economic challenges. The contraction was due to a combination of global trade tensions and inflationary pressures, which contributed to higher retail prices and eroded purchasing power. With household budgets under strain, Malaysian consumers adopted a more conservative approach to discretionary spending, prioritising affordability and value over premium features.

Volume sales of wearable electronics in Malaysia registered modest growth in 2025, largely due to the adoption of smart wearables. While smartwatches continued to gain traction, activity bands saw a noticeable slowdown. This was primarily due to limited brand offerings, with only a few Chinese players such as Xiaomi, Huawei, and Honor remaining active in the space. The lack of variety and innovation in activity bands has led many local consumers to shift toward smartwatches, which offer more adv

Volume sales of wireless headphones in Malaysia increased in 2025, supported by the widespread adoption of True Wireless Stereo (TWS) earbuds and a growing variety of brand offerings. Competitive pricing among Chinese brands such as Xiaomi, Huawei, and Realme has made wireless audio more accessible, particularly through e-commerce platforms. The rise of online learning, remote work, and hybrid meeting setups has further boosted demand, as consumers seek reliable, portable audio solutions for bot

Cough, cold and allergy (hay fever) remedies is recording solid value growth in Malaysia in 2025, as local consumers continue to take proactive steps in managing respiratory health. Ongoing risks from COVID-19 and influenza cases maintain demand, while generic options are also seeing rising uptake, driven by affordability and accessibility.

Value sales of digestive remedies are increasing in Malaysia in 2025, although growth has slowed compared to the previous year. Rising living costs are prompting more consumers to trade down to generics, which are priced well below established brands. Products such as GastroRelief, Gascovid and Gastro Aid are gaining traction as affordable alternatives to Gaviscon, Maalox and Actal. Many of these generics, produced by reputable local manufacturers such as Jin Bin, are recommended by pharmacists,

Value sales of eye care in Malaysia are increasing in 2025, supported by Malaysians’ heavy use of digital devices. Prolonged screen time is contributing to higher incidence of eye strain, tiredness and dry eyes, which is sustaining regular demand for dry-eye relief drops. Growth is steady at a mid-level single-digit rate.

Consumers remain highly sensitive to price levels in 2025, as Malaysians face a mounting cost of living. Government policy changes, including the expansion of the Sales and Services Tax (SST) to cover more goods and services from July 2025, the removal of RON95 petrol subsidies in the second half of the year, and adjustments in electricity tariffs all contribute to rising prices across essential and non-essential products.

Value sales of sports nutrition are rising strongly in 2025, recording double-digit growth as more Malaysians pursue active and healthy lifestyles. Beyond sports performance, many consumers are also using these products for slimming and meal replacement purposes. Convenience is becoming a key driver, with on-the-go packaging formats making products easier to integrate into busy daily routines. These take the form of products such as energy gels, sports protein bars and electrolyte drinks, with k

Analgesics in Malaysia is posting strong rises in terms of value sales in 2025, supported by stronger formulations and evolving consumer expectations for more effective pain management. While acetaminophen (paracetamol) remains a favourite solution for everyday pain, growth is limited due to maturity. However, stronger dosage formats are increasingly visible, such as 650mg paracetamol products like Axpain650 Caplet Pain Relief, reflecting consumer interest in faster and longer-lasting relief.

Value sales of NRT smoking cessation aids are increasing in Malaysia 2025, but growth has slowed substantially compared to the previous year. Several factors are limiting demand, including ongoing economic pressures from the rising cost of living and the growing popularity of e-cigarettes and vaping. Both trends are reducing reliance on NRT products.

Value sales of herbal/traditional products are rising steadily in 2025. Growth momentum is maintained despite economic pressures and high price sensitivity among consumers, which are slowing sales of some herbal/traditional vitamins and dietary supplements. However, demand remains resilient due to Malaysia’s strong cultural traditions, where herbal and traditional remedies play a central role in health practices.