PROSPECTS AND OPPORTUNITIES
Segmentation and lifestyle positioning will drive growth
Value sales of sports nutrition will rise further over the forecast period, driven primarily by sports protein powder. With frequent consumption among active consumers, the subcategory will continue to anchor growth.
Plant-based protein and on-the-go formats set to expand further
Plant-based and gluten-free protein is projected to become a mainstream segment, reflecting increasing consumer demand for vegan-friendly and allergen-free products. Optimum Nutrition’s 100% Gold Standard Plant Protein highlights this trend, while limited-edition products such as Myprotein’s Marvel-inspired Captain America Box are using novelty and licensing to attract younger consumers.
Supplement players entering sports nutrition, while distribution shifts further online
Sports nutrition’s growth is attracting manufacturers from vitamins and dietary supplements into the category. For example, VitaHealth and Watsons have collaborated on the V-Style workout essentials range, including Pre Boost and Post-Workout Formula products made with pea protein, myHMB, OSELAN electrolytes and MAGSHAPE.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Malaysia?
- Which are the leading brands in Sports Nutrition in Malaysia?
- How are products distributed in Sports Nutrition in Malaysia?
- How has the regulatory and operating environment for Sports Nutrition changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Malaysia - Category analysis
KEY DATA FINDINGS
Strong demand supports double-digit growth for sports nutrition in Malaysia
Herbalife retains lead while LAC Global rises fastest
Health and personal care stores as leading channel while pharmacies gains share
Segmentation and lifestyle positioning will drive growth
Plant-based protein and on-the-go formats set to expand further
Supplement players entering sports nutrition, while distribution shifts further online
Consumer Health in Malaysia - Industry Overview
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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