PROSPECTS AND OPPORTUNITIES
Healthy growth expected, led by spots protein powder, as manufacturers focus on more specialised products
Sports nutrition in Malaysia is projected to experience robust growth in constant value terms (2024 prices) throughout the forecast period, with sports protein powder leading the way. A crucial factor behind the category's expansion will be the broadening of consumer base, as many individuals are still unaware of the benefits of using these products.
On-the-go sports nutrition formats will see stronger demand
Innovative new product formats in sports nutrition, such as sports energy gels in pouch formats and protein bars, are capturing the attention of sports enthusiasts, addressing the need for convenient, on-the-go solutions.
Distribution likely to see a further shift online
While bricks-and-mortar outlets will continue to play a major role in the distribution of sports nutrition products, there is no denying the value and convenience that can be achieved by shopping online. Indeed, the nature of sports nutrition lends itself well to online shopping, as many of these items, particularly powders, can be purchased in bulk and stored for extended periods without concerns about expiration.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Malaysia?
- Which are the leading brands in Sports Nutrition in Malaysia?
- How are products distributed in Sports Nutrition in Malaysia?
- How has the regulatory and operating environment for Sports Nutrition changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Malaysia - Category analysis
KEY DATA FINDINGS
Sports protein powder continues as key driver of growth, with clear whey protein emerging as popular option
Convenient consumption formats cater to busy on-the-go lifestyles
Plant-based sports nutrition continues to gain traction
Healthy growth expected, led by spots protein powder, as manufacturers focus on more specialised products
On-the-go sports nutrition formats will see stronger demand
Distribution likely to see a further shift online
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!