PROSPECTS AND OPPORTUNITIES
Strong growth expected as sports nutrition becomes further embedded in lifestyle trends
Sports nutrition is expected to maintain strong retail value growth over the forecast period, outperforming most other areas of consumer health. Demand will remain buoyed by Norway’s high gym participation rate and the continued blending of fitness and lifestyle goals.
Digital innovation and product development is expected to strengthen consumer engagement
Retail e-commerce will remain a key driver of innovation and consumer engagement in sports nutrition, with the adoption of subscription models, personalised product recommendations, bulk buying options, and loyalty programmes becoming increasingly common.
Regulatory stability and wellness alignment supports category confidence
Sports nutrition is not currently subject to significant regulatory changes in Norway, although any future tightening of regulations around health claims or ingredient approvals could pose challenges for new product development and innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Norway?
- Which are the leading brands in Sports Nutrition in Norway?
- How are products distributed in Sports Nutrition in Norway?
- How has the regulatory and operating environment for Sports Nutrition changed in Norway?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Norway - Category analysis
KEY DATA FINDINGS
Strong growth is driven by lifestyle trends and broadening appeal
Bonaventura Sales AS retains the lead while Orkla Health AS improves its share
Retail e-commerce drives growth while a multichannel presence supports broad accessibility
Strong growth expected as sports nutrition becomes further embedded in lifestyle trends
Digital innovation and product development is expected to strengthen consumer engagement
Regulatory stability and wellness alignment supports category confidence
Consumer Health in Norway - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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