PROSPECTS AND OPPORTUNITIES
Health and fitness trends will continue to drive demand for sports nutrition in the coming years
Over the forecast period, sports nutrition in Turkey is expected to register robust growth, supported by the sustained popularity of outdoor physical activities and a broader shift toward healthier lifestyles. Interest in exercising outdoors including walking, running, cycling, and group fitness sessions in parks remains high, especially in major cities where local governments are investing in fitness-friendly infrastructure such as bike lanes, walking paths, and public exercise areas.
Product innovation will aim to captialise on demand for convenience
The health and wellness trend, combined with a growing culture of regular exercise, will be the primary drivers of category growth over the forecast period. Among the various product formats, protein/energy bars are an ideal option for consumers seeking convenience, portability, and on-the-go nutrition.
Clean label and sustainable brands may benefit from greater awareness of responsible consumption
In Turkey, sustainability and product origin have become increasingly influential factors in consumer purchasing decisions, particularly within sports nutrition. Over the review period, a noticeable rise in demand for vegan, “free from” (such as gluten-free or allergen-free), and clean-label products emerged.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Turkey?
- Which are the leading brands in Sports Nutrition in Turkey?
- How are products distributed in Sports Nutrition in Turkey?
- How has the regulatory and operating environment for Sports Nutrition changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Turkey - Category analysis
KEY DATA FINDINGS
Popularity of fitness culture drives growth in sports nutrition in 2025
Alterna Gida leads sales while Migros Ticaret AS enjoys dynamic growth
Health and personal care stores leads distribution, while e-commerce gains further traction
Health and fitness trends will continue to drive demand for sports nutrition in the coming years
Product innovation will aim to captialise on demand for convenience
Clean label and sustainable brands may benefit from greater awareness of responsible consumption
Consumer Health in Turkey - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!