PROSPECTS AND OPPORTUNITIES
Convenience becomes an increasingly important selling factor for sports nutrition
The increased interest in health and wellness and regular exercise will be the main factors for growth in sports nutrition over the forecast period. Protein/energy bars represent an ideal option that can easily be carried around in one’s gym bag or pocket, allowing consumers to hit their nutrition goals on the go.
Sustainability and product origin play an important role in the purchasing decision
Across the food and beverages industry, more vegan and free-from ranges have been seen on shelves, aligning with the rising number of consumers adapting their diets and increasing flexitarian lifestyles. Sports nutrition players will also adapt to this, bolstering growth by appealing to a diverse consumer base.
Higher consumer interest in outdoor activity boosts growth in sports nutrition
Consumer interest in exercising outdoors will remain high during the forecast period. Among the outdoor activities that proved most popular are walking, cycling, running, and group exercise in parks.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Turkey?
- Which are the leading brands in Sports Nutrition in Turkey?
- How are products distributed in Sports Nutrition in Turkey?
- How has the regulatory and operating environment for Sports Nutrition changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Turkey - Category analysis
KEY DATA FINDINGS
The consumer group for sports nutrition widens, supporting sales
Migration towards more economical products, brands and formats
Züber remains a consumer favourite, extending its lead in 2024
Convenience becomes an increasingly important selling factor for sports nutrition
Sustainability and product origin play an important role in the purchasing decision
Higher consumer interest in outdoor activity boosts growth in sports nutrition
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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