PROSPECTS AND OPPORTUNITIES
Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
The Food Safety and Standards Authority of India (FSSAI) is preparing stricter regulations for protein supplements to address concerns around product safety, quality, and misleading claims. These new guidelines will require brands to adhere to higher standards for ingredient sourcing, labelling transparency, and permissible health claims.
ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
However, the sports nutrition category faces a potential challenge following the release of dietary guidelines by the Indian Council of Medical Research (ICMR). These guidelines advise caution against the unnecessary use of protein supplements, encouraging individuals to meet their protein requirements through natural dietary sources instead.
Plant-based protein set to rise in the forecast period
The forecast period is expected to see strong growth for plant-based protein within sports nutrition in India, driven by changing consumer preferences and increased awareness of sustainable and vegan-friendly diets. Leading players such as Optimum Nutrition and MuscleBlaze are recognising this shift and are expanding their portfolios to include plant-based protein options, catering to both professional athletes and general wellness enthusiasts.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in India?
- Which are the leading brands in Sports Nutrition in India?
- How are products distributed in Sports Nutrition in India?
- How has the regulatory and operating environment for Sports Nutrition changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in India - Category analysis
KEY DATA FINDINGS
Sports nutrition achieves high double-digit growth in 2024
Online platforms and digital media drive accessibility and awareness in sports nutrition
Functional food brands increase the competition in sports nutrition in 2024
Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
Plant-based protein set to rise in the forecast period
Consumer Health in India - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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