PROSPECTS AND OPPORTUNITIES
Rising focus on healthy lifestyles and image to drive future demand
Sports nutrition retains the potential for strong growth in retail volume and value (constant 2024 prices) sales. The effects of inflation, rising prices, higher costs of logistics and instability associated with geopolitical changes in the world could act as a brake on the development of sports nutrition in Kazakhstan.
Social networks as a sales driver
Sports protein powder is set to remain the leading category in the forecast period, benefiting from promotion on social networks. However, sports non-protein products is expected to register the highest and value (constant 2024 prices) CAGR due to manufacturers actively promoting their products on social networks.
Further growth of convenient and cost-effective e-commerce
E-commerce is expected to continue to grow as a channel for sports nutrition, with sales through social networks and small offline sports nutrition stores also on the rise. Importantly, shopping via online platforms is considered more cost-effective and convenient, and more consumers are familiar with and confident in e-commerce purchasing since the pandemic.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Kazakhstan?
- Which are the leading brands in Sports Nutrition in Kazakhstan?
- How are products distributed in Sports Nutrition in Kazakhstan?
- How has the regulatory and operating environment for Sports Nutrition changed in Kazakhstan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Kazakhstan - Category analysis
KEY DATA FINDINGS
Growth fuelled by resumption of pre-pandemic exercise and a rising focus on health and nutrition
Sports nutrition import dependent, whilst local production is poorly developed
Health and personal care stores remain the leading channel in 2024
Rising focus on healthy lifestyles and image to drive future demand
Social networks as a sales driver
Further growth of convenient and cost-effective e-commerce
Consumer Health in Kazakhstan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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