PROSPECTS AND OPPORTUNITIES
Sports nutrition will continue to grow, propelled in part by social networks
Value sales of sports nutrition are expected to rise over the forecast period overall. Ongoing health and wellness trends, which are expected to intensify, are significantly influencing consumer behaviour in Colombia.
Potential for development of personalised recommendations
With the constant technological advancements and the increasing use of tech for health-related issues, the development of personalised advice on nutrition recommendations offers potential for further progress. According to the Euromonitor Voice of the Consumer: Health and Nutrition survey, 50.
Convenience as key to sustained demand
Protein powder continues to be highly popular in Colombia. However, with increasingly busy lifestyles, there is growing demand for more convenient and portable options, as repeatedly measuring powder is often viewed as inconvenient.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Colombia?
- Which are the leading brands in Sports Nutrition in Colombia?
- How are products distributed in Sports Nutrition in Colombia?
- How has the regulatory and operating environment for Sports Nutrition changed in Colombia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Colombia - Category analysis
KEY DATA FINDINGS
Sports nutrition rises rapidly as demand expands beyond athletes
Domestic company Sports & Science Lab as top player
Health and personal care stores leads
Sports nutrition will continue to grow, propelled in part by social networks
Potential for development of personalised recommendations
Convenience as key to sustained demand
Consumer Health in Colombia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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